This document outlines the process for developing a brand promise for small businesses. It discusses defining your values, mission, and vision. It then explains developing your brand promise in 4 or fewer short, memorable phrases that convey what customers can expect from your business. The goal is to build a signature brand identity that customers will recognize and remember through consistency and living up to the promise.

1. For Small Businesses

6. Relationships Thoughts….Feelings Shortcuts

13. Flickr photo by amelungc

14. I. VALUES

22. II. MISSION

23. Center of Focus II. MISSION “ To solve unsolved problems innovatively ”

24. Center of Focus II. MISSION “ To solve unsolved problems innovatively ” Write a mission statement now.

25. III. VISION

26. III. VISION “ To be the global leader in nourishing people” PROMISE SPOTTER

27. III. VISION “ To be the global leader in nourishing people” PROMISE SPOTTER

29. IV. THE PROMISE

30. IV. THE PROMISE “ Safety” Be True – Be Bold “ To anticipate your needs”

31. IV. THE PROMISE “ Safety” Be True – Be Bold “ To anticipate your needs”

32. IV. THE PROMISE “ Safety” Be True – Be Bold “ To anticipate your needs”

33. IV. THE PROMISE “ Safety” Be True – Be Bold “ To anticipate your needs” Write your brand promise now.

35. For Small Businesses TheMarketingSpot.blogspot.com 254-399-8093