1.
MARKETING STRATEGY PLANNING
ends up being a long list of initiatives (website
optimization, email campaign, video advertising,
or social media marketing!)—without building the
business case for these tactics. It is definitely
putting the cart before the horse.
IDEAS are easy, but they should be reviewed
through strategic planning.

2.
What GOALS do
these IDEAS help
you ACHIEVE?

3.
Will these IDEAS be
implemented and
ALIGNED with the sales
team’s INITIATIVES?

4.
Do these ALIGN with
your VISION and
PRIORITIES?

5.
“Think GOALS, not
SILVER BULLET!”
- Dacia Coffey

6.
Here are 3 areas to consider
when BUILDING your
MARKETING
STRATEGY.
THE WHY OF THINGS

7.
GOAL
• WHAT DOES YOUR COMPANY WANT TO ACHIEVE?
• DO YOU WANT TO GROW BY 10% BY END OF THE YEAR?
• DO YOU NEED TWO NEW CUSTOMERS A MONTH?
Spell out your desired results so you know where to focus
all your resources. A goal is your end vision made
specific, measurable, achievable, results-oriented, and
time-bound (SMART). Having goals will remind you and
your people of your motivational sources and keep you
focused, no matter the challenges along the way.

8.
RELEVANC
E
• IS IT ALIGNED WITH HOW YOU CAN SERVE YOUR INDUSTRY?
Your work is an opportunity for you to use your strengths
and offer something valuable to the people you wish to
serve. Keep it real and ensure your “why” represents your
inner desires as a company, as well as how you want to
change your industry for the better.

9.
IMPACT
• IS IT ALIGNED WITH WHERE YOU’RE HEADED FOR THE
LONG TERM?
• HOW WILL YOUR INITIATIVES TODAY AFFECT YOUR
COMPANY VISION OF TOMORROW?
Having a clear picture of why your work matters whether
short-term or long-term will drive you to act upon your
goals and be accountable for your everyday actions.

10.
CLICK HERECLICK HERE
Ready to SET YOUR
GOALS today?
Let THE MARKETING BLENDER
help you. It’s your climb, but we can help
you reach your summit!