Rating or scoring a lead is a process to separate useful lead from all captured lead because no one wants to waste their time by investing it on unprofitable things. Rating a lead depending on their behaviour and interest in your services, here some steps to rate useful leads. Lead Position: via your lead position in their company you can judge them that they will be useful for you or not, a CEO or Executive lead will be useful except a worker. Lead Interest: With your lead interest in your services you can rate them if a person is showing his interest in your business maybe it can be a highly rated lead. Lead Engagement: if a lead, more then once visiting your pages and seems interested to contact you or looking for your information then it’s surely a most rated lead. Lead Behaviour: You can judge a lead by their behaviour with you, whenever you try to interact with them.