7. PREDICTABLE AND REPLENISHING: Year long opportunity with 100% refresh MONTHLY DISTRIBUTION OF WEDDINGS Source: The Digital Bride Survey, September 2009, Key Research Pty Ltd 3
8. SIGNIFICANT ASSOCIATED SPENDING: Incredible Buying Power for big budget, one-time event TOTAL WEDDING SPEND $5 BILLION+ spent on weddings annually Source: The Cost of Love Survey (Australia) 2008
9.
10. Recruitment via TheKnot.com (Australian users) and TheKnot.com.au email newsletters + industry email newsletters
15. THE KNOT CONSUMER: TO-BE-WEDS WHO ASPIRE TO HAVE A DREAM WEDDING They are young, professional women on high personal incomes They are heavy users of the internet when it comes to researching and planning their wedding They were in steady relationships for 3.5 years on average before becoming engaged * Respondents had been engaged for 9 months at time of research