How to Be a Better Blogger | Social Media Strategies Summit 2015
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This is the slide deck from my presentation "How to be a Better Blogger" that was given at the
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How to Be a Better Blogger | Social Media Strategies Summit 2015
- 2. JUSTIN SEELEYStaff Author, Design, lynda.com / LinkedIn • twitter.com/justinseeley • facebook.com/seeleyfb • youtube.com/thejustinseeley • linkedin.com/in/justinseeley • justinseeley.com
- 3. Do you blog?
- 4. Why should I blog?
- 5. Blogs = Content = Value = Trust = Conversion
- 6. If you’re a business, blogging is an opportunity to showcase yourself as a thought leader
- 7. If you’re a person, blogging is a way to showcase your personality and connect with your audience in more meaningful ways
- 10. Viewership is up! mobile is leading the way
- 11. 77%of internet users read blogs IgniteSpot
- 12. 46%of people read blogs more than 1x daily eMarketer | CopyBlogger | Orbit Media
- 13. 61%of U.S. consumers have made a purchase based on a blog post IgniteSpot
- 14. 67%more leads are generated by companies w/ active blogs IgniteSpot
- 15. 31%more bloggers today than there were 3yrs ago eMarketer | CopyBlogger | Orbit Media
- 16. 80%of daily blog visits are from new readers eMarketer | CopyBlogger | Orbit Media
- 17. 70%learn about a company through content, not ads eMarketer | CopyBlogger | Orbit Media
- 18. 23%of internet time is spent on blogs and social networks IgniteSpot
- 19. 434%Sites w/ blogs have 434% more indexed pages IgniteSpot
- 20. The key to blogging success…
- 22. Passion
- 23. People can smell bullsh*t
- 24. You should focus on content that you care about, and things that excite you.
- 25. Steve Jobs could make even the most mundane detail seem like the greatest thing he’d ever seen. He had passion.
- 26. Don’t oversell
- 27. Don’t be fake
- 28. Don’t compromise your integrity
- 29. You’re able to add value and expertise on things that matter to your readers/industry
- 30. Personal experiences help create a better connection between you and your customers
- 31. How do I find my passion?
- 32. PRESENCE
- 33. The Blogging Ecosystem is Growing
- 34. Where should you be blogging?
- 35. Everywhere
- 37. Should I just reuse content?
- 38. Every platform is unique, and so is it’s audience
- 40. Thought provoking / opinions
- 41. B2B and industry-related material
- 42. Short-form content / visuals
- 43. Content Strategy
- 44. Ideation is your friend
- 46. Inspiration is everywhere, so take notes
- 47. Once you have a list… start writing
- 48. My process…
- 50. ✓ What kind of people hangout on this website? ✓ What time are they most active? ✓ What’s the best way to grab their attention? ✓ How long will I be able to keep their attention? ✓ What’s the ultimate goal of this blog post? Questions you should be asking
- 52. Create an editorial calendar
- 53. Make your schedule realistic, and stick to it
- 54. PEOPLE
- 55. Build a community around your content CONTENT
- 56. You need to care about your audience
- 57. If you don’t care, you won’t convert
- 58. Conversation is the easiest way to reach someone
- 59. How do I start the conversation?