1. Secrets of Recruiting:
The Missing Manual
by Yujin Chung, purveyor of wisdom, knowledge,
and other pretentious things

2. Today’s Agenda
• Who am I?
• Off campus recruiting
• What’s your story?
• How do you network?
• Interviewing
• Thoughts on intern roles
• Project opportunities
This information is confidential and was prepared by Yujin Chung. It is not to be referenced, published, or presented without Mr. Chung’s prior written consent.

3. Yujin Chung, reformed douchebag
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This information is confidential and was prepared by Yujin Chung. It is not to be referenced, published, or presented without Mr. Chung’s prior written consent.

4. “Your work is going to fill a large part of your life,
and the only way to be truly satisfied is to do
what you believe is great work, and the only way
to do great work is to love what you do.”
- Steve Jobs
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This information is confidential and was prepared by Yujin Chung. It is not to be referenced, published, or presented without Mr. Chung’s prior written consent.

5. What really matters
• What do you love?
• What could you do for the rest of your life?
• What values are important to you?
• Where do you want to be in 5 years? 10 years? Longer
term?
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This information is confidential and was prepared by Yujin Chung. It is not to be referenced, published, or presented without Mr. Chung’s prior written consent.

6. Today’s Agenda
• Who am I?
• Off campus recruiting
• What’s your story?
• How do you network?
• Interviewing
• Thoughts on intern roles
• Project opportunities
This information is confidential and was prepared by Yujin Chung. It is not to be referenced, published, or presented without Mr. Chung’s prior written consent.

7. I wrote a consulting job guide post college,
very war-like
Learn about Business
Industry Training
Brief History Business
courses to take
Extra-curricular
Books to Read
guidelines
Firm Internship
Organizational guidelines
Structure
Preparing for
Fight the Dealing with Glorious
Battle
Good Fight Defeat Victory
(Interview
(Interview) (Rejection) (Offers)
prep)
Scope out the Passing
Depression
battleground Resume Review Don’t Negotiate
Battle 1 Indifference What to do
Make Allies
(First Round Instead
Interviews)
Motivation and
Sharpen your
Feedback
weapons
The Final Battle
(Second Round
Interviews)
Training
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This information is confidential and was prepared by Yujin Chung. It is not to be referenced, published, or presented without Mr. Chung’s prior written consent.

8. What’s your story?
• Academics, Courses
• Extracurriculars (e.g. clubs)
Full
• Internships
• Projects
Time
• Consistent
• Logical
• Synergistic
This information is confidential and was prepared by Yujin Chung. It is not to be referenced, published, or presented without Mr. Chung’s prior written consent.

9. My college resume (Pre-Bain)
Themes
• GPA • Analytical
• Awards • Somewhat
intelligent
• Courses • Interest in
business
• Internships
• Marketing /
Technical
experience
• Extracurriculars • Leadership
• Innovation
• Ambition
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This information is confidential and was prepared by Yujin Chung. It is not to be referenced, published, or presented without Mr. Chung’s prior written consent.

10. Networking Overview
• Where is your network?
• How do you access this network?
• How do you expand your network?
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This information is confidential and was prepared by Yujin Chung. It is not to be referenced, published, or presented without Mr. Chung’s prior written consent.

11. Social Media
• Everything is open: Get used to it and USE IT to your
advantage
• Make it part of your signature line (see below)
• Update your LinkedIn – THIS is the new resume
• Why is LinkedIn awesome? Because it’s
SEARCHABLE
• Update your twitter and tweet / retweet fun stuff
• Write a blog if so inclined
• Don’t do youtube [pretty risky]
--
Yujin D. Chung
MBA Candidate | Wharton School
University of Pennsylvania | Class of 2010
C: 617 721 3965
skype: enderdoon
yujinc@wharton.upenn.edu
www.linkedin.com/in/yujinchung | twitter.com/enderdoon | facebook.com/enderdoon | foursquare.com/user/enderdoon 11
This information is confidential and was prepared by Yujin Chung. It is not to be referenced, published, or presented without Mr. Chung’s prior written consent.

12. A good networking email
KEEP SHORT!!!
Dear Mr/Mrs. Contact,
This is [your name], a [describe what year and major you are]. I was interested in [x]
upon doing a search on [topic / industry] your name came up. I was wondering if you
could answer the following questions:
[ask two short, solid questions]
Thanks so much for your help. If it’s easier, I’d be happy to answer these questions for a
quick call at a day and time most convenient with your schedule.
Take care,
[Your name]
Phone number
LinkedIn link
Skype
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This information is confidential and was prepared by Yujin Chung. It is not to be referenced, published, or presented without Mr. Chung’s prior written consent.

13. Building relationships
• What need / issue does your contact have that you can solve?
• Info session help
• Campus access / marketing
• Projects / data / etc [advanced]
• What resources at Penn / Wharton can you leverage?
• Student projects
• Research / library
• Other students
• When you meet, what do you talk about?
• ALWAYS buy them coffee / lunch – never let them pay
• Get THEM talking, about their story, job, industry, trends, etc.
• Study and show you know your sh*t
• Follow up with “so is there anyone else you know I should meet?”
WARM LEAD! 13
This information is confidential and was prepared by Yujin Chung. It is not to be referenced, published, or presented without Mr. Chung’s prior written consent.

14. Thoughts on Interviewing
• Practice, practice, practice
• In front of a mirror, with other students, with mentors
• Prepare, prepare, prepare
• Research firm / role – press, research reports, blogs, etc.
• Talk to other people in the same job / industry
• Get your story down COLD
• Short, punchy, compelling, memorable
• Share mine
• Talk about your experiences in bullet points
• Context -> Complication -> Action -> Result
• Tell a STORY, make it a little dramatic
• Communication
• Speak slowly but with energy, enthusiasm, confidence
• Not an interview but an opportunity to meet someone new 14
This information is confidential and was prepared by Yujin Chung. It is not to be referenced, published, or presented without Mr. Chung’s prior written consent.

15. Thoughts on possible intern roles
• What you should be looking for • Technology firms
• Strong team: previous • Developers
• Marketing – execution and analytical
entrepreneurs, successful
• Sales – cold calling (not a bad job
executives, etc. really)
• Business development (maybe)
• Strong VC backers
• Media Firms
• Good at a particular role, e.g. viral • Marketing
marketing, etc • Sales
• Other?
• Champion within the firm
• Startups
• Target late stage startups [more stable
• Formal training with transferable and likely more formal opportunities for
skillset, if possible training]
• Marketing / analysis • Be aggressive – they have little to no
• Technical skills like excel / HR resources, no process so be
powerpoint / word scrappy
• Use Crunchbase for research on
funding/capitalization/info
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This information is confidential and was prepared by Yujin Chung. It is not to be referenced, published, or presented without Mr. Chung’s prior written consent.

16. Today’s Agenda
• Who am I?
• Off campus recruiting
• What’s your story?
• How do you network?
• Interviewing
• Thoughts on intern roles
• Project opportunities
This information is confidential and was prepared by Yujin Chung. It is not to be referenced, published, or presented without Mr. Chung’s prior written consent.

17. Questions?
• Twitter: www.twitter.com/enderdoon
• Feel free to follow and @ me
• Email: yujinc@wharton.upenn.edu
• I will be slow to respond
This information is confidential and was prepared by Yujin Chung. It is not to be referenced, published, or presented without Mr. Chung’s prior written consent.