2. Your presenter – Kath Pay
• 12+
years
of
experience
in
email
marke?ng
• Email
Marke?ng
Consultant,
Trainer
&
Speaker
• Lead
trainer
for
Email
Marke?ng
for
the
IDM
@kathpay
3. About Plan to Engage
• Email
Marke?ng
Strategy
• Email
Design
&
Coding
• Deliverability
Support
• Email
Vendor
Selec?on
• Conversion
Op?miza?on
• Workshops
&
Training
Courses
www.PlanToEngage.com
4. Our exciting agenda!!
• What
do
we
look
for
in
an
email?
What
do
we
like
and
ac?on?
• Introduc?on
to
what
our
customer’s
expect
of
us
• Workshop
(this
is
the
exci?ng
part
J)
• Present
your
results!
5. Identify your objective
• Iden?fy
and
use
this
to
guide
your
customer
–
using:
– Roadmap
to
success
through
design
– Persuasive
copy
– Clear
and
ac?onable
Call
to
Ac?ons
6. Identify your customer’s
objective
• Ideally
this
should
be
the
same
as
your
objec?ve
• Ask
yourself:
– What
are
their
expecta?ons?
– Are
there
any
barriers
in
the
way?
– Are
there
simple
things
I
can
do
to
assist?
i.e.
Customer-‐centric
copy,
persuasive
CTA’s
15. Workshop
• Each
group
is
working
to
a
brief
• Design
a
wireframe
for
the
brief
–
include:
– From
Name
– Subject
Line
– Call
to
Ac?ons
– Label
each
pod
16. Thank you!
And please stay in touch
Kath@PlanToEngage.com
www.PlanToEngage.com
h_p://www.linkedin.com/in/kathpay
@KathPay
