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Mike Maddaloni
@thehotiron 1
Status Reports, Proposals,
Consulting,
Oh My!
Journalism 61-440
October 19, 2017
Mike Maddaloni
@thehotiron 2
Agenda
• Me
• Being a Consultant
• Status Reports
• Proposals
• Q & A
Mike Maddaloni
@thehotiron 3
But first…
• Full disclosure
• #VEHAMO
Mike Maddaloni
@thehotiron 4
Who am I?
• Consultant my entire career
– Actually, since high school
– And even when my title wasn’t “consultant”
• Worked with and for variety of firms
Mike Maddaloni
@thehotiron 5
What is a Consultant?
• Merriam-Webster says:
– One who gives professional
advice or services
– Expert
Image Source – Jantoo.com, under license
Mike Maddaloni
@thehotiron 6
My Definition of a Consultant
• Providing value-added services to clients
• Providing capabilities they do not have
• Customer Service
Mike Maddaloni
@thehotiron 7
Status Reports
• The Vital Evil!
• Ensures everyone is on the same page
• Identifies target audience, progress,
outstanding work, and risk
Mike Maddaloni
@thehotiron 8
Thoughts on Status Reports
• Be realistic with schedule
– Allow room for changes
– Beyond the status report, check in on schedule
• Deliverables are your reputation
• We are better editors than we are writers
Mike Maddaloni
@thehotiron 9
Thoughts on Target Audience
• The ultimate spaghetti test
• All hinges on it and its accuracy
• Use the clients own words to describe it
Mike Maddaloni
@thehotiron 10
Thoughts on Risk
• Risk is there – deal with it!
• It’s Risk Management, not Risk Elimination
• Identify it, create plans to address it
– Plan B
Mike Maddaloni
@thehotiron 11
Proposals
Mike Maddaloni
@thehotiron 12
What is a Proposal?
• What you are going to do – a.k.a. scope
– Not necessarily what you are NOT going to do
• A sales tool
• An extension of you
Mike Maddaloni
@thehotiron 13
Thoughts on Proposals
• Selling the work to be done AND you to do it
• Make sure they read it!
– Client should fully understand it
– Review it with them together if necessary
Mike Maddaloni
@thehotiron 14
More Thoughts on Proposals
• Cite relevant sources
– To industry
– To client contact
– Get more than you need, pick the best
• Write it like you have competition for the work,
even if you don’t
Mike Maddaloni
@thehotiron 15
Q & A
?
Mike Maddaloni
@thehotiron 16
Thank You!
thehotiron.com
@thehotiron
Image Sources – Harry Houdini (https://www.britannica.com/biography/Harry-Houdini), Marie Curie (https://www.britannica.com/biography/Marie-Curie),
Frida Kahlo (https://www.britannica.com/biography/Frida-Kahlo)

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Mike Maddaloni Guest Lecture at University of Wisconsin - Oshkosh on Consulting