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RIP Google Authorship

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SEO authorship presentation from pubcon 2014

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RIP Google Authorship

  1. 1. #pubcon How To Remove Rel=Author Tags From Your Site Presented by: Ryan Jones - @RyanJones Manager, SEO & Analytics - SapientNitro Owdy.co/RyanJones
  2. 2. #pubcon Google Authorship Is Dead @RyanJones
  3. 3. #pubcon Thank You Ryan Jones - @RyanJones Manager, SEO & Analytics – SapientNitro www.RyanMJones.com OWDY.co/RyanJones @RyanJones
  4. 4. #pubcon Just Kidding @RyanJones
  5. 5. #pubcon Good Idea Bad Implementation @RyanJones
  6. 6. #pubcon Rel=Author: the META Keywords of Authority I stole this image from Miranda and SearchEngineWatch.com @RyanJones
  7. 7. #pubcon Authorship Is NOT Dead @RyanJones
  8. 8. #pubcon Concepts that will never die: •Quality •Uniqueness •Authority •Relevance •Trust • Tomorrow @RyanJones
  9. 9. #pubcon Your Reputation Matters Not all titles are equal. @RyanJones
  10. 10. #pubcon You Can’t Fake Authority @RyanJones Note: these are the only two people in the industry I could find with cartoon versions of themselves
  11. 11. #pubcon Authorship Can Happen Without Google+ Tagging • Author Bylines • Author Profile Pages / Sections • Entity Based Search (e.g. Hummingbird) • Knowledge Graph • Link Graphs @RyanJones
  12. 12. #pubcon In Depth Articles • Google’s attempt to provide “High quality content” • How Do I get featured? • Use Schema.org/Article markup • Headline, alternativeHeadline, image, description, datePublished, articleBody • Properly Implement Pagination & Canonicalization • Link Google+ to your website (why wouldn’t you?) • Have a logo – use schema.org/Organization @RyanJones
  13. 13. #pubcon Authorship: The First Step Toward Entity Search Authorship Focus: Move beyond what is said and focus on who’s saying it. Authors are Entities. There are lots of other entities (Schema.org) @RyanJones
  14. 14. #pubcon@RyanJones
  15. 15. #pubcon Other Schemas Are you using any of these? •Website •Organization •Person •Events Google’s goal is to not just match the query, but to understand the query. Use Semantic markup and Schemas to help them do this and you’ll be rewarded. @RyanJones
  16. 16. #pubcon The Search Box @RyanJones
  17. 17. #pubcon Thank You Ryan Jones - @RyanJones Manager, SEO & Analytics – SapientNitro www.RyanMJones.com OWDY.co/RyanJones @RyanJones