Google Brand Success

Ha Truong Tatarciuc Nadejda In-Tsz Chen Kruti Schah Arslan Durani Strategic Brand Management Module, 09.02.2009 Presentation by: Google Brand Success Story

How it started? ,[object Object],[object Object],[object Object],[object Object]

Universal Appeal ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Quirky Culture ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Google’s Philosophy Korhan Buyukdemirci

Google Corporate Philosophy Statements Korhan Buyukdemirci

Y&R Model - Differentiation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Y&R Model - Relevance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Y&R Model - Esteem ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Y&R Model - Familiarity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Conclusion ,[object Object],[object Object],[object Object]

[object Object],By Ha Truong: http:// www.thedigiwave.com/

Google Brand Success

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Google Brand Success