How emoji play a role in social media!! (CXO 4.0 Series #81)
Frame 1: CXO: I find emojis too funny but my competitors use it in ads. How to come to terms with it? Frame 2: TDF: Emojis are what they stand for: emotions and that’s what you should target while interacting and promoting products online. Frame 3: TDF: Customers mostly share their first impressions about everything with the help of emojis on social media. If you are promoting something with a humorous touch, & someone sends you a laughing face with tears emoji, it means your content resonates with your audience. Frame 4: TDF: The red heart sign is a reaction to content that makes you emotional, while the face with heart shaped eyes praises something very beautiful or remarkable. Understand and apply emojis to connect with the audience. Don’t shy away!
