Another fun finding from Ryan Thompson, founder of http://thedealergeek.com.
If you I-frame your inventory pages on your dealership website, you are really hurting your online presence.
And it's just awkward.
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Stop I-Framing inventory on your dealership website
1.
2.
3. An I Frame (inline frame) is an
HTML document imbedded inside
another HTML document
4.
5. I-Frames are bad for SEO, site
navigation, and are just plain
awkward
Your inventory pages are not
getting indexed by Google on
your www.mydealer.com domain
Makes you look like you are in
2003 Still
11. It enables them to not have to
pay for a dedicated auto website
vendor ($700 - $1200/month)
They don’t realize search engines
hate their inventory
We’re already paying “name 3rd
party site” x dollars per month.
12. All inventory should sit on the
same domain
You are losing deals every month
if you I-Frame your inventory