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Translation: Cost vs User Experience 11.27.2006
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What to do? ,[object Object],[object Object],[object Object],[object Object]
Costs: Money
Cost: Time
Costs: Your Brand
Techniques ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Know Your Users!
General Electric
General Electric
General Electric
Analog Devices
Analog Devices
Analog Devices
Bose
Bose
Bose
Subway
Subway
Subway
Amazon
Amazon
L.L. Bean
L.L. Bean
Ralph Lauren
Ralph Lauren
Aetna
Aetna
Babel Fish – The Good
Babel Fish
Babel Fish – The Bad
[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
Final Thoughts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Translation: Cost Versus User Experience