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Social Media in the
Disability Community
       Connecting Communities Coalition
           General Membership Meeting
                    November 15, 2012
Communication today
   62% of adults worldwide now use social media. 22% of
    time online is spent on sites like Facebook and Twitter.

   61% use LinkedIn as their primary professional networking
    site. (There are 2 million companies on LinkedIn.)

   Social network users surpassed the number of email users
    in July 2009: 820 million social network users compared to
    800 million email users.
   25% of Google search returns are user-generated content.

   1 million new accounts are added to Twitter every day.
What Does This Mean for You?
   Social media is a valuable tool for:

    ◦ Sharing content that will help you become a
      respected advocate.

    ◦ Connecting with your community.

    ◦ Engaging with employers.
Goals?
The Big 4
Advocacy
   Social Media Goals:

    ◦ SHARE content to raise awareness of your
      message.

    ◦ CONNECT with other advocates.

    ◦ ESTABLISH yourself as a leader in the field.
Advocacy
   Search for
    organizations that
    support your cause and
    “Like” their pages.

   Participate in online
    discussions, or share
    content like photos,
    videos, or links.

   Interact with decision
    makers – city
    commissioners,
    legislators, etc.
Advocacy
   Search for other
    advocates (including
    organizations) that are
    talking about your cause.

   @ = a person. (Ex:
    @kyliefoster)

   # = a subject. If you
    search for #disability, you
    will be directed to a list of
    tweets that include that
    hashtag, which
    presumably have
    something to do with the
    subject of disability.
Advocacy
   Write about notable
    subjects surrounding
    your cause.

   Example: If you are
    particularly
    passionate about the
    subject of inclusion,
    you might write blog
    posts about steps to
    build an inclusive
    community, or ways
    to outreach to
    communities of color.
Advocacy
CAITLIN WOOD
Blogger at Where’s Lulu?


“I started Where's Lulu
because I saw/see a dearth
of blogs relating to disability
culture and activism. I
didn't see my voice
represented in media and
still don't. I was motivated
to find an avenue to express
my opinions, share
information and hopefully
build community.”
Advocacy
   Connect professionally
    with organizations who do
    work surrounding your
    cause.

   Share your content (blog
    posts, etc.) with a
    professional network.

   Reach out to professionals
    who are looking for
    community involvement
    opportunities – especially
    effective if your group
    needs a volunteer with a
    particular skill set.
Community Connections
   Goals:

    ◦ FIND organizations in your area that are
      working on projects of interest to you.

    ◦ BUILD a network of individuals to collaborate
      with.

    ◦ LEARN about upcoming projects or groups in
      your area that could translate into open
      positions to apply for.
Community Connections
   “Like” the Facebook
    pages of
    organizations or
    groups you are
    interested in
    collaborating with.

   Post valuable links
    to events, blog
    posts, videos, etc.
Community Connections
   Search for local
    movers and shakers
    and follow their
    accounts.

   Tweet useful links to
    important information
    or events in your
    area.

   Use hashtags and
    usernames where
    possible!
Community Connections
   Write about notable
    subjects surrounding
    your immediate area.

   Find other prominent
    blogs to collaborate
    with. Share content
    with other bloggers!

   Use your blog as a
    vehicle for getting
    community support
    or input.
Community Connections
   Join a LinkedIn group
    for professionals in
    your community.
    Many will be involved
    in outside projects or
    groups.

   Search for prominent
    organizations doing
    good things in your
    community.
Job Seeking
   Goals:

    ◦ FIND open positions that fit your skill set and
      professional goals.

    ◦ BUILD a network of professionals in the
      industry you work in.

    ◦ CONNECT with employers online.

    ◦ DISPLAY your skills in a searchable format.
Job Seeking
   “Like” the Facebook pages of
    companies or organizations
    you are interested in working
    with.

   Share their content when
    you find it interesting and
    relevant to you.

   Interact with them: “Like”
    their posts, answer their
    questions. Become part of
    their community – and gain
    knowledge about their
    company!
Job Seeking
   Follow the accounts of
    companies or organizations
    you want to work for.

   Respond to their tweets, Re-
    Tweet (RT) your favorites.

   Find current employees of
    the company and interact
    with them online.

    (Exercise caution when using
    this tactic. Interacting with
    current employees can be a
    great tool, just keep it
    professional and not too
    frequent.)
Job Seeking
   Write about notable
    subjects surrounding
    your industry. Share
    on your other sites!

   Find other prominent
    blogs to collaborate
    with. Share content
    with other bloggers.

   Use your blog as a
    vehicle for displaying
    your knowledge
    about your industry.
Job Seeking
   Join a LinkedIn group
    for professionals in
    your industry.

   Follow companies you’d
    like to work for.

   Create a resume that is
    searchable – meaning
    employers can find you
    based on your skill set.

   Share content that will
    help you establish
    yourself as an industry
    expert.
Accessing technology
   FreeGeek - Free Geek’s mission is to recycle
    technology and provide access to computers, the
    internet, education and job skills in exchange for
    community service. (503) 232.9350

   Independent Living Resources – use their
    community computer lab.

   Multnomah Co. Libraries – Most library locations
    have an accessible computer as well as standard
    desktops for community members to use.

   Portland State University ATC Computer Lab –
    open on a drop-in basis.
Additional links to check out
   GimpGirl blog. www.gimpgirl.com

   Where’s Lulu? blog. www.whereslulu.com

   Disability Scoop. www.disabilityscoop.com
Questions?

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Social Media in the Disability Community

  • 1. Social Media in the Disability Community Connecting Communities Coalition General Membership Meeting November 15, 2012
  • 2. Communication today  62% of adults worldwide now use social media. 22% of time online is spent on sites like Facebook and Twitter.  61% use LinkedIn as their primary professional networking site. (There are 2 million companies on LinkedIn.)  Social network users surpassed the number of email users in July 2009: 820 million social network users compared to 800 million email users.  25% of Google search returns are user-generated content.  1 million new accounts are added to Twitter every day.
  • 3. What Does This Mean for You?  Social media is a valuable tool for: ◦ Sharing content that will help you become a respected advocate. ◦ Connecting with your community. ◦ Engaging with employers.
  • 6. Advocacy  Social Media Goals: ◦ SHARE content to raise awareness of your message. ◦ CONNECT with other advocates. ◦ ESTABLISH yourself as a leader in the field.
  • 7. Advocacy  Search for organizations that support your cause and “Like” their pages.  Participate in online discussions, or share content like photos, videos, or links.  Interact with decision makers – city commissioners, legislators, etc.
  • 8. Advocacy  Search for other advocates (including organizations) that are talking about your cause.  @ = a person. (Ex: @kyliefoster)  # = a subject. If you search for #disability, you will be directed to a list of tweets that include that hashtag, which presumably have something to do with the subject of disability.
  • 9. Advocacy  Write about notable subjects surrounding your cause.  Example: If you are particularly passionate about the subject of inclusion, you might write blog posts about steps to build an inclusive community, or ways to outreach to communities of color.
  • 10. Advocacy CAITLIN WOOD Blogger at Where’s Lulu? “I started Where's Lulu because I saw/see a dearth of blogs relating to disability culture and activism. I didn't see my voice represented in media and still don't. I was motivated to find an avenue to express my opinions, share information and hopefully build community.”
  • 11. Advocacy  Connect professionally with organizations who do work surrounding your cause.  Share your content (blog posts, etc.) with a professional network.  Reach out to professionals who are looking for community involvement opportunities – especially effective if your group needs a volunteer with a particular skill set.
  • 12. Community Connections  Goals: ◦ FIND organizations in your area that are working on projects of interest to you. ◦ BUILD a network of individuals to collaborate with. ◦ LEARN about upcoming projects or groups in your area that could translate into open positions to apply for.
  • 13. Community Connections  “Like” the Facebook pages of organizations or groups you are interested in collaborating with.  Post valuable links to events, blog posts, videos, etc.
  • 14. Community Connections  Search for local movers and shakers and follow their accounts.  Tweet useful links to important information or events in your area.  Use hashtags and usernames where possible!
  • 15. Community Connections  Write about notable subjects surrounding your immediate area.  Find other prominent blogs to collaborate with. Share content with other bloggers!  Use your blog as a vehicle for getting community support or input.
  • 16. Community Connections  Join a LinkedIn group for professionals in your community. Many will be involved in outside projects or groups.  Search for prominent organizations doing good things in your community.
  • 17. Job Seeking  Goals: ◦ FIND open positions that fit your skill set and professional goals. ◦ BUILD a network of professionals in the industry you work in. ◦ CONNECT with employers online. ◦ DISPLAY your skills in a searchable format.
  • 18. Job Seeking  “Like” the Facebook pages of companies or organizations you are interested in working with.  Share their content when you find it interesting and relevant to you.  Interact with them: “Like” their posts, answer their questions. Become part of their community – and gain knowledge about their company!
  • 19. Job Seeking  Follow the accounts of companies or organizations you want to work for.  Respond to their tweets, Re- Tweet (RT) your favorites.  Find current employees of the company and interact with them online. (Exercise caution when using this tactic. Interacting with current employees can be a great tool, just keep it professional and not too frequent.)
  • 20. Job Seeking  Write about notable subjects surrounding your industry. Share on your other sites!  Find other prominent blogs to collaborate with. Share content with other bloggers.  Use your blog as a vehicle for displaying your knowledge about your industry.
  • 21. Job Seeking  Join a LinkedIn group for professionals in your industry.  Follow companies you’d like to work for.  Create a resume that is searchable – meaning employers can find you based on your skill set.  Share content that will help you establish yourself as an industry expert.
  • 22. Accessing technology  FreeGeek - Free Geek’s mission is to recycle technology and provide access to computers, the internet, education and job skills in exchange for community service. (503) 232.9350  Independent Living Resources – use their community computer lab.  Multnomah Co. Libraries – Most library locations have an accessible computer as well as standard desktops for community members to use.  Portland State University ATC Computer Lab – open on a drop-in basis.
  • 23. Additional links to check out  GimpGirl blog. www.gimpgirl.com  Where’s Lulu? blog. www.whereslulu.com  Disability Scoop. www.disabilityscoop.com