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Top Do’s and Don’ts When Asking an Angel for Funding
From the Investors’ Perspective
	
  
	
  
	
  
	
  
	
  
1. Don’t	
  send	
  in	
  a	
  plan	
  by	
  email	
  unsolicited	
  without	
  an	
  introduction	
  and	
  expect	
  success	
  
	
  
2. Don’t	
  ask	
  a	
  group	
  to	
  sign	
  an	
  NDA	
  
	
  
3. Don’t	
  use	
  more	
  than	
  a	
  handful	
  or	
  words	
  on	
  a	
  slide	
  and	
  do	
  not	
  use	
  any	
  small	
  size	
  fonts	
  
	
  
4. Don’t	
  use	
  elaborate	
  builds	
  on	
  your	
  slides	
  
	
  
5. Don’t	
  plan	
  a	
  complicated	
  demo	
  or	
  video	
  as	
  part	
  of	
  your	
  pitch	
  
	
  
6. Don’t	
  run	
  over	
  your	
  allocated	
  presentation	
  time	
  
	
  
7. Don’t	
  be	
  flip	
  or	
  glib	
  in	
  your	
  presentation	
  
	
  
8. Don’t	
  forget	
  your	
  manners	
  
	
  
9. Do	
  not	
  tell	
  the	
  angel	
  group	
  that	
  “you	
  are	
  not	
  a	
  business	
  person”	
  	
  …	
  own	
  your	
  numbers	
  
	
  
10. Don’t	
  mumble,	
  whisper	
  or	
  equivocate	
  
	
  
11. Don’t	
  claim	
  you	
  will	
  rely	
  on	
  first-­‐mover	
  advantage	
  and	
  have	
  no	
  competitors	
  
	
  
12. Don’t	
  think	
  that	
  “social	
  media”	
  is	
  an	
  adequate	
  go	
  to	
  market	
  strategy	
  or	
  assert	
  that	
  
you	
  will	
  grow	
  by	
  “going	
  viral”	
  
	
  
13. Don’t	
  list	
  Google	
  as	
  a	
  potential	
  exit,	
  unless	
  they	
  are	
  actually	
  a	
  realistic	
  potential	
  exit	
  
and	
  you	
  can	
  explain	
  why	
  
	
  
	
  
	
  

	
  

Originally published on ScratchPaperBlog.com and edited for
Top Do’s and Don’ts When Asking an Angel for Funding
From the Investors’ Perspective
	
  
	
  
	
  
	
  
	
  
1. Do	
  your	
  homework	
  and	
  find	
  out	
  what	
  companies	
  a	
  group	
  likes	
  to	
  invest	
  in	
  (check	
  out	
  
their	
  website,	
  or	
  talk	
  to	
  some	
  of	
  their	
  members)	
  
	
  
2. Do	
  find	
  a	
  deal	
  champion	
  within	
  a	
  group	
  by	
  networking	
  
	
  
3. Do	
  pay	
  attention	
  to	
  the	
  presentation	
  guidelines	
  given	
  to	
  you	
  by	
  the	
  angel	
  group	
  that	
  you	
  
are	
  presenting	
  to	
  
	
  
4. Do	
  practice	
  your	
  pitch	
  multiple	
  times	
  
	
  
5. If	
  you	
  are	
  guessing,	
  say	
  so	
  and	
  explain	
  the	
  basis	
  for	
  your	
  guess	
  
Best	
  to	
  explain	
  (briefly)	
  how	
  you	
  will	
  find	
  out	
  
	
  
6. Do	
  tell	
  why	
  the	
  market	
  is	
  interested	
  …	
  provides	
  a	
  sales	
  or	
  “interest”	
  pipeline	
  if	
  possible	
  	
  	
  
	
  
7. Do	
  prepare	
  a	
  list	
  of	
  FAQs	
  and	
  be	
  ready	
  with	
  short	
  answers	
  
	
  
8. Do	
  listen	
  to	
  the	
  questions	
  carefully...	
  Don’t	
  underestimate	
  the	
  audience	
  
	
  
9. Do	
  make	
  sure	
  that	
  you	
  have	
  a	
  financial	
  slide	
  in	
  your	
  presentation	
  and	
  do	
  not	
  leave	
  it	
  
until	
  the	
  last	
  minute	
  and	
  then	
  hurry	
  through	
  it	
  	
  
This	
  is	
  one	
  to	
  check	
  out	
  with	
  the	
  coach	
  or	
  champion	
  ahead	
  of	
  time	
  
	
  
10. Do	
  feel	
  free	
  to	
  ask	
  questions	
  about	
  how	
  an	
  angel	
  group	
  works,	
  the	
  profile	
  of	
  the	
  
membership	
  and	
  what	
  to	
  expect	
  
	
  
11. Do	
  structure	
  meetings	
  based	
  on	
  what	
  they	
  are	
  actually	
  for	
  

	
  
	
  

Originally published on ScratchPaperBlog.com and edited for

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Dos and donts when asking an angel for funding

  • 1. Top Do’s and Don’ts When Asking an Angel for Funding From the Investors’ Perspective           1. Don’t  send  in  a  plan  by  email  unsolicited  without  an  introduction  and  expect  success     2. Don’t  ask  a  group  to  sign  an  NDA     3. Don’t  use  more  than  a  handful  or  words  on  a  slide  and  do  not  use  any  small  size  fonts     4. Don’t  use  elaborate  builds  on  your  slides     5. Don’t  plan  a  complicated  demo  or  video  as  part  of  your  pitch     6. Don’t  run  over  your  allocated  presentation  time     7. Don’t  be  flip  or  glib  in  your  presentation     8. Don’t  forget  your  manners     9. Do  not  tell  the  angel  group  that  “you  are  not  a  business  person”    …  own  your  numbers     10. Don’t  mumble,  whisper  or  equivocate     11. Don’t  claim  you  will  rely  on  first-­‐mover  advantage  and  have  no  competitors     12. Don’t  think  that  “social  media”  is  an  adequate  go  to  market  strategy  or  assert  that   you  will  grow  by  “going  viral”     13. Don’t  list  Google  as  a  potential  exit,  unless  they  are  actually  a  realistic  potential  exit   and  you  can  explain  why           Originally published on ScratchPaperBlog.com and edited for
  • 2. Top Do’s and Don’ts When Asking an Angel for Funding From the Investors’ Perspective           1. Do  your  homework  and  find  out  what  companies  a  group  likes  to  invest  in  (check  out   their  website,  or  talk  to  some  of  their  members)     2. Do  find  a  deal  champion  within  a  group  by  networking     3. Do  pay  attention  to  the  presentation  guidelines  given  to  you  by  the  angel  group  that  you   are  presenting  to     4. Do  practice  your  pitch  multiple  times     5. If  you  are  guessing,  say  so  and  explain  the  basis  for  your  guess   Best  to  explain  (briefly)  how  you  will  find  out     6. Do  tell  why  the  market  is  interested  …  provides  a  sales  or  “interest”  pipeline  if  possible         7. Do  prepare  a  list  of  FAQs  and  be  ready  with  short  answers     8. Do  listen  to  the  questions  carefully...  Don’t  underestimate  the  audience     9. Do  make  sure  that  you  have  a  financial  slide  in  your  presentation  and  do  not  leave  it   until  the  last  minute  and  then  hurry  through  it     This  is  one  to  check  out  with  the  coach  or  champion  ahead  of  time     10. Do  feel  free  to  ask  questions  about  how  an  angel  group  works,  the  profile  of  the   membership  and  what  to  expect     11. Do  structure  meetings  based  on  what  they  are  actually  for       Originally published on ScratchPaperBlog.com and edited for