TBS is renowned leading Digital Marketing training institute in Mumbai and an ethical Seo training agency We share our profound experience with our students by giving a certified training in Digital Marketing and teaching the tactics of it. We groom the students with contemporary practices in Digital Marketing which makes them masters of this field.

1. SEARCH ENGINE
OPTIMIZATION A KEY
DIGITAL MARKETING
STRATEGY

2. Why is Digital Marketing
Important?
 Drive high quality traffic
 Generates leads
 Build brand online
 Increase visibility
 Target audience geographically
 Better Return on investment (ROI)

3. Search Engine Optimization
(SEO)
SEO is the act of modifying a website to
increase its search engine Rankings
organically

4. How Organic Search Listings Work?
 A spider or crawler gathers listings by automatically
"crawling" the web
 The spider follows links to web pages, makes copies of the
pages and stores them in the Search Engines (SE) index
 Based on this data, the SE’s then indexes the pages and
ranks the websites
“Spiders read only text, nothing else”

5. SEO Techniques
1. Domain Name Strategies
- Domain names are traffic magnets
- Select simple and short domain name
- Use keywords, common
words, advertising
terms, product names
- Choose a keyword that is important
for your business

6. 2. Link Building
- More inbound links the higher the SE ranking
- If the site linking to you is already indexed, spiders
will
also receive your site
- Quality of inbound links is critical
- How to increase links:
a) Good content
b) Target a list of sites from which you can get
SEO Techniques

7. 3. Keywords
- Important in optimizing rankings
- Spider chooses the appropriate
Keywords for each page, then
sends
them back to its Search Engine
- Can be key phrases or a single
Keyword
- Write Keyword-rich text
- Balance keyword-stuffing and
readability
SEO Techniques

8. 4. Title Tags
- Important in optimizing rankings
- The first thing that a search engine
displays on a search query
- Should have the exact keyword you
use for
the page
- Every single web page must have its
own
title tag
SEO Techniques

9. 5. Meta description tags
- Important in optimizing rankings
- Displayed below the title in search results
- Use dynamic, promotional language
- Use Keywords
SEO Techniques

10. 6. Alt tags
- Include keywords in your Alt Tags
7. Submit your website to SEs for indexing
- Submit your site to search engine directories
- Indexing takes up to 3 months
SEO Techniques

11. Overview
Critical elements
- Domain Name, Links, Keywords, Title, Meta
Description, Alt Tags, Submitting your website to SE’s
- Keywords: Include in page copy, title, description, Alt
Tags
No-no’s
- Flash, Image-only sites, Image
maps, Frames, Password Protected
Pages, PDFS, Dynamic pages, Drop-Down Menus

12. Contact Us!
Address:
201, 2nd Floor, Amar House,
Near Sharda Cinema,
Dadar East, Mumbai 400014,
Maharashtra, India
Call us : 022-2410 2331 / 3192 9248 /
+91 88 79 395550
E-mail Id: contact@thebrandsalon.com
Website: http://thebrandsalon.com