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Olivier Blanchard Basics Of Social Media Roi

Olivier Blanchard
Olivier Blanchard
Olivier BlanchardPrincipal um BrandBuilder Marketing

The what, why and how of Social Media ROI: Business definitions, methodologies and situational narrative. This presentation's purpose is to clarify what ROI is and isn't within the context of Social Media and offers a basic explanation of how to tie Social Media activities to real ROI.

Olivier Blanchard Basics Of Social Media Roi

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Enough with,[object Object],the Social Media BS.,[object Object],Give me the realz.,[object Object],Social Fresh Conference // 24 August 2009,[object Object]
SOCIAL MEDIA IS NOT FREE.,[object Object]
1. It takes people.,[object Object]
2. It takes technology.,[object Object]
3. It takes time.,[object Object]
We have… rocks.,[object Object],… all of which are limited resources.,[object Object]

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