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Exploring Augmented Reality for Practical Purposes

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The goal of this session is to understand the fundamentals of augmented reality (AR) and experiment with the latest AR apps on the market for inspiration. We also did quick brainstorming exercises using AR technology to solve different challenges.

Veröffentlicht in: Design
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Exploring Augmented Reality for Practical Purposes

  1. 1. www.bigstudioconsulting.com 1 Broadway. 14th floor Cambridge MA 02142 info@thebig-studio.com Big Studio Beer & Brainstorming Session Facilitated by Robert Gauvin Exploring Augmented Reality for Practical Purposes
  2. 2. About the Session What is Beer & Brainstorming? Beer & Brainstorming is an opportunity for the Big Studio team to explore design thinking principles and use rapid brainstorming exercises to get to unique solutions. Oh, we also sample delicious beers from around the world. 2
  3. 3. Overview The goal of this session is to understand the fundamentals of augmented reality (AR) and experiment with the latest AR apps on the market for inspiration. We also did quick brainstorming exercises using AR technology to solve different challenges. • We listed specific challenges experienced by people in different locations. • Before diving into concepts, we learned more about how other industries use AR technology to enhance their products. • We split into teams to create our own AR apps. • Each team pitched their ideas. Discovery Definition and Inspiration Team Concept Team Pitches 20min. 20 min. 20min. 10min.
  4. 4. Discovery (20 min.) The Big Studio team listed out actions and challenges experienced by people in these locations. 4 Street Office Kitchen
  5. 5. 5 How can augmented reality help in these situations?
  6. 6. 6 What is augmented reality? It is a live direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data. Things that trigger AR GPS, Pattern Recognition, Gyro, Gesture, Touch Platforms Handheld Devices Stationary AR Systems Spatial Augmented Reality (SAR) Systems Head-mounted Displays (HMDs) Smart Glasses Smart Lenses Definition and Inspiration (20 min.)
  7. 7. Inspirational Sites & Apps 7
  8. 8. Team Concept (20 min.) Each team created their own AR apps for a specific user and challenge. AR app that helps tourists identify friendly locals Team A AR app that encourages employees with rewards Team B 8 Street Office
  9. 9. Result: This app uses a device's camera to overlay additional information onto the surrounding environment. Point the camera at people to have the app show each person’s social network activities and their openness to converse. Now you can quickly identify and approach friendly locals for recommendations. 9 Team A: AR app that helps tourists identify friendly locals
  10. 10. 10 Team B: AR app to encourage employees with rewards Result: This app uses augmented reality to overlay elements such as personal rank, badges, rewards and virtual objects (e.g., a crown) onto employees. People can view top rankings and add virtual accessories to their colleagues. The idea is to have colleagues award each other with points to increase their rankings across different categories.
  11. 11. 11 Index http://www.junaio.com/showcase/ Pepsi Bus Stop https://www.youtube.com/watch?v=Go9rf9GmYpM Penguin NAVI https://www.youtube.com/watch?feature=player_embedded&v=IK 4-zPD_25U Homspotter https://www.youtube.com/watch?feature=player_embedded&v=M KQpD43HXe0 Walgreens https://www.youtube.com/watch?feature=player_embedded&v=M N46r-IZk8o Toywheel AR RC car https://www.youtube.com/watch?v=gW2QRQdwOH8
  12. 12. Join us for our next session info@thebig-studio.com

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