Ethnographic Opportunity Analysis (Oct.5,2009)

Ethnographic Opportunity Analysis part 1 Hank Delcore & Jim Mullooly aka “TheAnthroGuys” @ www.TheAnthroGuys.com

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],Sweet Chocolate

[object Object],[object Object],Henry Ford’s Assembly Line

[object Object],[object Object],Shushi in US

[object Object],[object Object],Sugar Beets in 1870s

[object Object],[object Object],Japanese Automotive Administration

Steve Jobs Master of Innovation as improvement of an existing good

How Personal Computers were Used

Apple is a Software Company (Steve Jobs)

[object Object],The Macintosh Interface

Apple is a Software Company (Jobs) The Ipod’s Itunes Store

Apple is a Software Company (Jobs) The Iphone’s App Store

How can you find these opportunities?

Ethnographic (Inductive) Opportunity Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What People Say They Do and What They Do Are Different

The Business Case for User-Driven Innovation ,[object Object]

The Value of the Use Case ,[object Object]

Increased Competition ,[object Object],[object Object]

Democratization of Knowledge ,[object Object],[object Object]

Just to Stay Solvent ,[object Object]

THE ASSIGNMENT ,[object Object],[object Object],[object Object]

[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object]

Ethnographic Opportunity Analysis part 1 Hank Delcore & Jim Mullooly aka “TheAnthroGuys” @ www.TheAnthroGuys.com Thanks for your Time

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