2. TITLE
Hyper Island /
Case movies & Mixed Media Presentations
DATE
09/ 24 / 09
BY
Thea Hamrén
Art Director
Syrup Sthlm
3. 1. Casemovies / What and why?
DATE TITLE
07 / 24 / 09 Hyper Island - Case movies & Mixed Media Presentations 2
4. 1. What and Why?
DATE TITLE
07 / 24 / 09 Hyper Island - Case movies & Mixed Media Presentations 3
5. 1. What and Why?
A powerful presentation tool
An easy way to spread your ideas
Dramatise your solutions and concept
Get recognition for your work
DATE TITLE
07 / 24 / 09 Hyper Island - Case movies & Mixed Media Presentations 3
6. 1. What and Why?
A powerful presentation tool
An easy way to spread your ideas
Dramatise your solutions and concept
Get recognition for your work
=
GREAT SUCESS!
DATE TITLE
07 / 24 / 09 Hyper Island - Case movies & Mixed Media Presentations 3
7. 2. Examples
DATE TITLE
07 / 24 / 09 Hyper Island - Case movies & Mixed Media Presentations 4
32. 1. BBC tag
PLAYER /
Dennis Rosenqvist
Christian Söderholm
IAD09
DATE TITLE
33. 1. BBC tag
Present applications, widgets
PLAYER / and web tools
Dennis Rosenqvist
Christian Söderholm
IAD09
DATE TITLE
34. 1. BBC tag
Present applications, widgets
PLAYER / and web tools
Dennis Rosenqvist Presenting website navigation
Christian Söderholm
IAD09
DATE TITLE
35. 1. BBC tag
Present applications, widgets
PLAYER / and web tools
Dennis Rosenqvist Presenting website navigation
Christian Söderholm The site experience
IAD09
DATE TITLE
36. 1. BBC tag
Present applications, widgets
PLAYER / and web tools
Dennis Rosenqvist Presenting website navigation
Christian Söderholm The site experience
IAD09 Video Capture
DATE TITLE
40. 1. Sidekick / Great way of showing new
techniques
Hyper Labs
DATE TITLE
41. 3. Casemovie tips
DATE TITLE
07 / 24 / 09 Hyper Island - Case movies & Mixed Media Presentations 20
42. 3. Casemovie tips
Make a Stoyboard, assign a copywriter
DRAMATIZE!
Music, still / moving images, colour
KEEP IT SHORT!
1-3 minutes is optimal
PLAY ON EMOTIONS
SHOW FUNCTIONALITY
SHOW AMAZING NEW TECHNIQUES
DATE TITLE
07 / 21 / 09 Dillards / DOW XLA™, Roundtree & Yorke Gold Pant 21
43. Tools.
DATE TITLE
07 / 21 / 09 Dillards / DOW XLA™, Roundtree & Yorke Gold Pant 22
44. Tools.
Ghostreader
Mpeg streamclip
alt. download video and audio
from safari activities
Screengrab - firefox plugin
Screencapturer, like SnapzProX
or IShowYou
Final Cut
After Effects + Photoshop
Greenscreen, Cam etc.
DATE TITLE
07 / 21 / 09 Dillards / DOW XLA™, Roundtree & Yorke Gold Pant 22
46. 4. Summary
DATE TITLE
07 / 24 / 09 Hyper Island - Case movies & Mixed Media Presentations 24
47. Summary
DATE TITLE
07 / 21 / 09 Dillards / DOW XLA™, Roundtree & Yorke Gold Pant 25
48. Summary
Make amazing concepts and
casemovies
DATE TITLE
07 / 21 / 09 Dillards / DOW XLA™, Roundtree & Yorke Gold Pant 25
49. Summary
Make amazing concepts and
casemovies
Put them in you portfolios
DATE TITLE
07 / 21 / 09 Dillards / DOW XLA™, Roundtree & Yorke Gold Pant 25
50. Summary
Make amazing concepts and
casemovies
Put them in you portfolios
Send them to award shows
DATE TITLE
07 / 21 / 09 Dillards / DOW XLA™, Roundtree & Yorke Gold Pant 25
51. Summary
Make amazing concepts and
casemovies
Put them in you portfolios
Send them to award shows
Show them to clients
DATE TITLE
07 / 21 / 09 Dillards / DOW XLA™, Roundtree & Yorke Gold Pant 25
52. Summary
Make amazing concepts and
casemovies
Put them in you portfolios
Send them to award shows
Show them to clients
=
DATE TITLE
07 / 21 / 09 Dillards / DOW XLA™, Roundtree & Yorke Gold Pant 25
53. Summary
Make amazing concepts and
casemovies
Put them in you portfolios
Send them to award shows
Show them to clients
=
Win Honour & Glory!
DATE TITLE
07 / 21 / 09 Dillards / DOW XLA™, Roundtree & Yorke Gold Pant 25
Who Am I
Thea hamrén graduated IAD this year and since then I've been working at Syrup in New York and now I work as an Art Director at Syrups office in sthlm together with Emil
I have a background in motion - studying and working prior to hyper island
brings me to what - the most useful things for me to know in motion
In my work as AD i find that using motion is a great way to present ideas, doing pitches,
For those of you who are not going to work with animation professionally this is what you need to do
1. You can present the background for to the project, the challenges, technical aspects, and the solutions.
3. Easy way to spread your ideas, -leave something behind for the client so that they can pass it on - put in portfolio
even the best concept can be lost in a 30 pg slideshow or text doc
2. Learn to dramatize your solutions - emotion scences . IMPRESS - win clients - great success - stimulate scences - sound , music , visual impact
stimulate our scences - we like to see hear feel etc.
4. its a good thing to put in your portfolios and to submit your for awardshows
this is what I’m going to talk about
1. You can present the background for to the project, the challenges, technical aspects, and the solutions.
3. Easy way to spread your ideas, -leave something behind for the client so that they can pass it on - put in portfolio
even the best concept can be lost in a 30 pg slideshow or text doc
2. Learn to dramatize your solutions - emotion scences . IMPRESS - win clients - great success - stimulate scences - sound , music , visual impact
stimulate our scences - we like to see hear feel etc.
4. its a good thing to put in your portfolios and to submit your for awardshows
this is what I’m going to talk about
Look through bunch of films
try to not talk about them too long
Emil has shown Hello FRA witch I think is a great example of a casemovie ofcourse
Brilliant concept, one of the most award Droga 5. You can almost recognize a droga 5 casemovie by how the dramatize it, black&white photos, sad music, then the solutuin - "tadaa" - wich is their great concept
2007 still goes on, awarded
Brilliant concept, one of the most award Droga 5. You can almost recognize a droga 5 casemovie by how the dramatize it, black&white photos, sad music, then the solutuin - "tadaa" - wich is their great concept
Brilliant concept,
2007 still goes on, awarded
one of the most award Droga 5. You can almost recognize a droga 5 casemovie by how
the dramatize it, black&white photos,
sad music, then the solutuin - "tadaa" -
wich is their great concept
This is a similar project as The tap, deals with poverty and they are trying both to inform and to make a emotional connection - but instead of using photos of crying peopke.
this is a powerful and creative way to add emotion - that
from 2008
Kinetic typhography
poverty and were trying to not only inform the viewer but also to make a profound emotional connection, it would make sense to use images of the problem — photographs of the actual people in need of help. You need words to inform and express much of the story, but you need pictures to really capture people's attention and make the message stick, right? Not necessarily. Kinetic type, or animated or moving text, is a powerful and creative way to add emotion, create mood, add emphasis, etc. in a way that can amplify a narrative in a very visual way by using nothing more than type and motion (and often layering, transparency effects, etc.).
simple text animation -the animaiton is simple but spot on. the words no pictures - dramatic start - rising up in the end - dramaturgy - happiness - in the end, if you feel happy - your in.
from 2008 its so simple but it has alot of thought behind it
This is a similar project as The tap, deals with poverty and they are trying both to inform and to make a emotional connection
- but instead of using photos of crying peopke.
this is a powerful and creative way to add emotion - that
you dont have to do the ovius - a girl crying
Kinetic typhography
poverty and were trying to not only inform the viewer but also to make a profound emotional connection, it would make sense to use images of the problem — photographs of the actual people in need of help. You need words to inform and express much of the story, but you need pictures to really capture people's attention and make the message stick, right?
Not necessarily.
Changed the course of history - happy ending
Kinetic type, or animated or moving text, is a powerful and creative way to add emotion, create mood, add emphasis, etc. in a way that can amplify a narrative in a very visual way by using nothing more than type and motion (and often layering, transparency effects, etc.).
from 2008 its so simple but it has alot of thought behind it
This is a similar project as The tap, deals with poverty and they are trying both to inform and to make a emotional connection
- but instead of using photos of crying peopke.
this is a powerful and creative way to add emotion - that
you dont have to do the ovius - a girl crying
Kinetic typhography
poverty and were trying to not only inform the viewer but also to make a profound emotional connection, it would make sense to use images of the problem — photographs of the actual people in need of help. You need words to inform and express much of the story, but you need pictures to really capture people's attention and make the message stick, right?
Not necessarily.
Changed the course of history - happy ending
Kinetic type, or animated or moving text, is a powerful and creative way to add emotion, create mood, add emphasis, etc. in a way that can amplify a narrative in a very visual way by using nothing more than type and motion (and often layering, transparency effects, etc.).
from 2008 its so simple but it has alot of thought behind it
This is a similar project as The tap, deals with poverty and they are trying both to inform and to make a emotional connection
- but instead of using photos of crying peopke.
this is a powerful and creative way to add emotion - that
you dont have to do the ovius - a girl crying
Kinetic typhography
poverty and were trying to not only inform the viewer but also to make a profound emotional connection, it would make sense to use images of the problem — photographs of the actual people in need of help. You need words to inform and express much of the story, but you need pictures to really capture people's attention and make the message stick, right?
Not necessarily.
Changed the course of history - happy ending
Kinetic type, or animated or moving text, is a powerful and creative way to add emotion, create mood, add emphasis, etc. in a way that can amplify a narrative in a very visual way by using nothing more than type and motion (and often layering, transparency effects, etc.).
from 2008 its so simple but it has alot of thought behind it
This is a similar project as The tap, deals with poverty and they are trying both to inform and to make a emotional connection
- but instead of using photos of crying peopke.
this is a powerful and creative way to add emotion - that
you dont have to do the ovius - a girl crying
Kinetic typhography
poverty and were trying to not only inform the viewer but also to make a profound emotional connection, it would make sense to use images of the problem — photographs of the actual people in need of help. You need words to inform and express much of the story, but you need pictures to really capture people's attention and make the message stick, right?
Not necessarily.
Changed the course of history - happy ending
Kinetic type, or animated or moving text, is a powerful and creative way to add emotion, create mood, add emphasis, etc. in a way that can amplify a narrative in a very visual way by using nothing more than type and motion (and often layering, transparency effects, etc.).
all projects arn’t changing the world
swedish campaign last year
all projects arn’t changing the world
swedish campaign last year
houmor - spot on
great story - almost a short movie - you want to know how miss fifi will do
tone of voice - telling a story
Tone of voiceto
Stylewise they have made the movie match to the other parts of the project, it feels like one whole.
They are bringing it home all the way with the voiceover, the
all projects arn’t changing the world
swedish campaign last year
houmor - spot on
great story - almost a short movie - you want to know how miss fifi will do
tone of voice - telling a story
Tone of voiceto
Stylewise they have made the movie match to the other parts of the project, it feels like one whole.
They are bringing it home all the way with the voiceover, the
all projects arn’t changing the world
swedish campaign last year
houmor - spot on
great story - almost a short movie - you want to know how miss fifi will do
tone of voice - telling a story
Tone of voiceto
Stylewise they have made the movie match to the other parts of the project, it feels like one whole.
They are bringing it home all the way with the voiceover, the
classmates
different kind of casemovie, focused on showing
bbc tag player
This is a great way to show your presentation - when working with web solutions
Instead of leaving the slideware and navigating on the web live (which would require him to look at the computer while the audience looked at the screen) he simply showed previously recorded video captures of his mousing around the websites.
bbc tag player
This is a great way to show your presentation - when working with web solutions
Instead of leaving the slideware and navigating on the web live (which would require him to look at the computer while the audience looked at the screen) he simply showed previously recorded video captures of his mousing around the websites.
his is a great way to show your presentation - when working with web solutions
Instead of leaving the slideware and navigating on the web live (which would require him to look at the computer while the audience looked at the screen) he simply showed previously recorded video captures of his mousing around the websites.
First Prize Pencil, D&AD Student Awards, Interactive design, 2009
Silver, Clio Awards, Interactive, 2009
his is a great way to show your presentation - when working with web solutions
Instead of leaving the slideware and navigating on the web live (which would require him to look at the computer while the audience looked at the screen) he simply showed previously recorded video captures of his mousing around the websites.
First Prize Pencil, D&AD Student Awards, Interactive design, 2009
Silver, Clio Awards, Interactive, 2009
his is a great way to show your presentation - when working with web solutions
Instead of leaving the slideware and navigating on the web live (which would require him to look at the computer while the audience looked at the screen) he simply showed previously recorded video captures of his mousing around the websites.
First Prize Pencil, D&AD Student Awards, Interactive design, 2009
Silver, Clio Awards, Interactive, 2009
his is a great way to show your presentation - when working with web solutions
Instead of leaving the slideware and navigating on the web live (which would require him to look at the computer while the audience looked at the screen) he simply showed previously recorded video captures of his mousing around the websites.
First Prize Pencil, D&AD Student Awards, Interactive design, 2009
Silver, Clio Awards, Interactive, 2009
Different, Markus was involved
final project - learnings - advanced animation, don't be afraid of it, it impresses. if you develop new products etc this is a great way of showing em.
If you are developing
Finally!
Make amazing casemovies
send them to awardshows
show them to clients,
win glory,
=
success
________
What I would like you to do: when you get the real projects and modules, put some time into making a kick-ass casemovie, give someone the role of writing a script, and making a storyboard, put it in you portfolios
you have a clu on what to use video to in your presentations
Finally!
Make amazing casemovies
send them to awardshows
show them to clients,
win glory,
=
success
________
What I would like you to do: when you get the real projects and modules, put some time into making a kick-ass casemovie, give someone the role of writing a script, and making a storyboard, put it in you portfolios
you have a clu on what to use video to in your presentations
Finally!
Make amazing casemovies
send them to awardshows
show them to clients,
win glory,
=
success
________
What I would like you to do: when you get the real projects and modules, put some time into making a kick-ass casemovie, give someone the role of writing a script, and making a storyboard, put it in you portfolios
you have a clu on what to use video to in your presentations
Finally!
Make amazing casemovies
send them to awardshows
show them to clients,
win glory,
=
success
________
What I would like you to do: when you get the real projects and modules, put some time into making a kick-ass casemovie, give someone the role of writing a script, and making a storyboard, put it in you portfolios
you have a clu on what to use video to in your presentations
Finally!
Make amazing casemovies
send them to awardshows
show them to clients,
win glory,
=
success
________
What I would like you to do: when you get the real projects and modules, put some time into making a kick-ass casemovie, give someone the role of writing a script, and making a storyboard, put it in you portfolios
you have a clu on what to use video to in your presentations
Finally!
Make amazing casemovies
send them to awardshows
show them to clients,
win glory,
=
success
________
What I would like you to do: when you get the real projects and modules, put some time into making a kick-ass casemovie, give someone the role of writing a script, and making a storyboard, put it in you portfolios
you have a clu on what to use video to in your presentations
