12. Big brands on Social Media
Porsche says thank you.
1 Million times
13. Big brands on Social Media
Dell’s Social Media
Listening Command Center
14. Big brands on Social Media
Old Spice – The horse is everywhere!
44M YouTube views
Facebook interaction increased by 800%
Sales increased by 107%
The Old Spice guy responded with 116 YouTube
videos within 24 hours
15. Big brands on Social Media
DollarShaveClub.com –
Our Blades Are F***ing Great
16. Brands who fail to shine
McDonald's Twitter Hashtag Promotion
#McDStories, , Goes Horribly Wrong
17. Brands who fail to shine
“American Apparel”
& “Gap”
Teases Hurricane
Sandy Promotion
18. 2013 Predictions
Social Media ROI will be easier to measure
Visuals will play a bigger role than ever
Content will be more optimized for mobile
platforms
Social media advertising will continue to
grow
launched their very first “Thank You” campaign by redecorating a brand new Porsche 911 GT3 R Hybrid. The speedy coupe has been covered with vinyl graphics listing the first 1,000,000 fans on Facebook
Dell offers refurbished laptops, desktops, workstations, servers and storage, and monitors and printers from Dell Outlet in the USA, with its @DellOutlet account on Twitter a primary channel to notify followers of the latest offers. both refurbished equipment as well as new systems – has now exceeded $3 million.
If your social media marketing is good enough, mass media will pick it up
Dollar Shave Club spent $4,500 on this initial video12,000 customers in just the first two days its e-doors were open.4 million views in just over a month, overall 8Mimpression was compounded by the fact that it produced enough hits to crash the company’s website.
In a shining example of a brand being blissfully unaware of its own reputation, McDonald’s used the hashtag #McDStories to promote video content of their suppliers talking about McDonald’s ingredients. Eventuallywas hijacked by consumers complaining about the company’s service and the quality of the food.
Take - Social media campaigns always contain a measure of risk
Meme - An image, video, etc. that is passed electronically from one Internet user to another.Grumpy catInsane ex girlfriendRidiculously photogenic guyMcKayla not impressed