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Social media has a bigger seat at the communications table today than ever before. No matter the channel, communicators are working to uncover how to further brand messages and develop strong stakeholder relationships. Participating panelist will discuss how social media is being used to bridge the gap between internal and external communications through social selling, message management and the development of brand advocates. Panelists include:
Wake County Public School System’s Communications Director, Lisa Luten
SAS’ Global Social Media Manager, Kirsten Hamstra
IBM’s Digital Strategist and Content Marketing Lead, Ryan Boyles
Food Bank of Central & Eastern North Carolina’s Digital Media Manager, Jen Newmeyer
UNC’s Social Media Director, Natalie Vizuete
Follow the discussion on Storify: https://storify.com/therab/iabc-nc