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Facebook Real Estate Final
1. Facebook for Real Estate: How to Grow Your Bottom Line Using Facebook Dave & Carrie Kerpen theKbuzz Founders August 19, 2009
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7. But with Social Media, the definition of “Friends” has changed drastically
8. Joining the conversation using How a real estate agency can join the conversation through Facebook Fan Pages
9. There are over 250 million users of Facebook, many of whom spend time over 2 hours per day on the site. It’s not just for kids anymore! The most rapidly growing demos on the most rapidly growing social network are women 55+! Targeting opportunities are unparalleled! You can target by: age, zip code, marital status, children, interests, and pets, and hundreds of other keyword categories. Facebook‘s natural virality allows users to endorse your center with the click of a button to hundreds of their friends.
30. Add Applications Reviews Video Photos Events You can also include other free apps like YouTube Box and FBML. Some good paid apps include Home Search.
31. Publish Page When you’re ready, click Publish This Page to make your page visible to the Facebook community.
32. Update Regularly with Engaging Content To fan our new Real Estate Social Media Best Practices page click here: http://thk.bz/D
41. Crete Homes They use flickr to post beautiful pictures of homes for sale. http://tr.im/Crete
42. EWM Realtors This Southern Florida Real Estate agency shows great use of the YouTube app. http://tr.im/EWMreal
43. Burnett Realty Burnett Realty uses videos to show off their properties in an interactive way. http://tr.im/Burnett
44. Bellmarc Realty Posts not only listings but also interesting articles about NYC real estate. http://tr.im/Bellmarc
45. iBuy Realty iBuy Realty posts constant updates and gets feedback from fans. http://tr.im/iBuyRealty
46. Dedicated Realty has detailed posts about listings with pictures and even has potential bites right on the page! Dedicated Realty http://tr.im/Dedicated
47. This real estate franchise has a great number of fans and lots of interactions. ERA Real Estate http://tr.im/ERAreal
48. Exotiq Real Estate Exotiq Real Estate has over 1,000 fans and more than 60 photo albums to show off their properties. http://tr.im/Exotiq
50. Great use of Custom Tabs! Sacramento Homes http://tr.im/SacHomes
51. Some things to do first. Research your brand on Facebook. Research your competitors. Look at what you like and what you don’t. Develop your strategic vision. Sketch out what you are looking to do. Who do you want to reach, and what do you want to tell them when they find you! Hint: Get familiar with Static:FBML! Facebook Social Ads: Now you can link them to specific tabs on your public profile! Hint: Test out some HIGHLY targeted ads to minimize cost Link to different TABS!
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54. Use Your $25 Free Facebook Ads to Experiment! Coupon Code: http://thk.bz/F Publicize your Real Estate agency with a Facebook ad on us!
55. Thank You! Follow us @thekbuzz on Twitter (Also @carriekerpen and @davekerpen) Fan us @ http://facebook.com/thekbuzz Link in with us @ http://tinyurl.com/kbuzzlink Or, call us anytime @ 718-416-2899
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Crete Homes is a Real Estate AND Architecture company
Crete Homes is a Real Estate AND Architecture company