Media, media research, planning and scheduling

1. Media
Dr. Gopal Thapa
Tribhuvan University

2. Media
 Media is the transmission device for delivering the
ad message to the target audience
 Ad message travel through various media.
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3. Forms of media
 Indoor media
 Outdoor media
 Direct media
 Display media
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4. Factors Affecting Media Choice
 Advertising objectives
 Nature of product
 Types of customers
 Nature of message
 Desired coverage
 Impact of media
 Advertising budget
 Competitors’ media choice
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5. Media Research
 Media research is concerned with gathering,
processing, interpreting and reporting media
information
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6. Media Planning Process
 Market analysis
 Identifying target audience
 Internal analysis
 Evaluating competitors’ media strategy
 Deciding the market area for promotion
 Media objectives and strategies
 Media buying
 Media scheduling
 Feedback and evaluation
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7. Media Scheduling
 Media scheduling is concerned with buying time
and space in various forms of media
 It shows the number, size and timing of ads for
appearance in media vehicles
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8. Types of Media Scheduling
 Continuity method
 Concentration method
 Flighting method
 Pulsing method
 Start up
 Seasonal
 Period
 Promotional
 Sponsored
 Erratic
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9. Any Query
?
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10. Thank you
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