Retailingwholesaling mod5 course 1

Retailing and Wholesaling Chapter 14

Objectives ,[object Object],[object Object],[object Object],[object Object],14-

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],14- c Home Depot

Definitions ,[object Object],[object Object],14-

Definitions ,[object Object],[object Object],[object Object],14-

BusinessNow 14- ZanyBrainy.com Video Clip ZanyBrainy.com is a click and mortar toy retailer. Click the picture above to play video

14- How is web retailing different? In your opinion, what “works on the web” that won’t work in a typical store? Discussion Question

Retailers ,[object Object],[object Object],[object Object],14- Types of Retailers ,[object Object],[object Object],[object Object],[object Object]

Retailing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],14- ,[object Object],[object Object],[object Object],[object Object],Retailers are Classified by:

Retailing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],14- ,[object Object],[object Object],[object Object],[object Object],Retailers are Classified by:

14- Outlet malls and category complete are popular with consumers

Retailing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],14- ,[object Object],[object Object],[object Object],[object Object],Retailers are Classified by:

14- Figure 14-1: Retailer Marketing Mix Decisions

14- The product assortment, the services mix, and the store atmosphere are used by retailers to differentiate their business from the competition. Select two retailers from your local area and discuss how each store differs with respect to the three variables above. Discussion Question

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Retailing 14-

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Retailing 14-

[object Object],[object Object],[object Object],[object Object],Retailing 14- ,[object Object]

14- Mall of America hosts over 520 specialty stores, 49 restaurants, and a theme park

Retailing 14- Retailer Communities: Check out Playstation.com Playstation.com

Definitions ,[object Object],[object Object],[object Object],[object Object],14-

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Wholesaling 14-

[object Object],[object Object],[object Object],[object Object],[object Object],Wholesaling 14-

Wholesaling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],14- ,[object Object],[object Object],[object Object],Types of Wholesalers

Wholesaling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],14- ,[object Object],[object Object],[object Object],Types of Wholesalers

Wholesaling ,[object Object],[object Object],[object Object],[object Object],[object Object],14- ,[object Object],[object Object],[object Object],Types of Wholesalers

14- Figure 14-2: Wholesaler Marketing Mix Decisions

[object Object],[object Object],[object Object],[object Object],Wholesaling 14-

[object Object],[object Object],[object Object],Wholesaling 14- Wholesaler McKesson offers pharmacists a wide range of online resources

Retailingwholesaling mod5 course 1

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