SlideShare a Scribd company logo

Key concepts-in-marketing m1c1

•Download as PPT, PDF•
•
thanuja
thanuja
BusinessNews & Politics
1 of 35
KEY CONCEPTS IN MARKETING maureen castillo dyna enad carelle trisha espital ethel silva
WHAT IS MARKETING? ,[object Object]
CORE MARKETING CONCEPTS PRODUCTS MARKETS NEEDS, WANTS & DEMANDS VALUE, SATISFACTION & QUALITY EXCHANGE, TRANSACTIONS & RELATIONSHIPS
NEEDS, WANTS AND DEMANDS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PRODUCTS ,[object Object]
VALUE, SATISFACTION & QUALITY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
EXCHANGE, TRANSACTIONS & RELATIONSHIPS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MARKET ,[object Object],[object Object],[object Object],[object Object]
A Simple Marketing System INDUSTRY (A collection of sellers) MARKET (A collection of buyers) COMMUNICATION INFORMATION GOODS & SERVICES MONEY
Structure of Flows in a Modern Exchange Economy RESOURCE MARKETS CONSUMER MARKETS INTERMEDIARY MARKETS MANUFACTURER MARKETS GOVERNMENT MARKETS MONEY RESOURCES MONEY RESOURCES MONEY MONEY GOODS & SERVICES GOODS & SERVICES TAXES & GOODS SERVICES & MONEY S&M TAXES & GOODS SERVICES TAXES S&M T&G
MARKETING ,[object Object],[object Object]
Main Actors and Forces in a Modern Marketing System SUPPLIERS COMPANY (marketer) COMPETITORS MARKETING INTERMEDIARIES END USER MARKET
Other Key Concepts
Marketers and Prospects ,[object Object]
Marketing Channels ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Supply Chain ,[object Object]
Competition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Environment ,[object Object],[object Object],[object Object],[object Object]
Marketing Program ,[object Object],[object Object]
MARKETING MANAGEMENT ,[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Management Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Management Process ,[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Management Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Management Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Management Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing management process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
Why is marketing planning necessary? ,[object Object],[object Object],[object Object],[object Object],[object Object]
MARKETING MANAGEMENT PHILOSOPHIES ,[object Object],[object Object]
MARKETING MANAGEMENT PHILOSOPHIES ,[object Object]
MARKETING MANAGEMENT PHILOSOPHIES ,[object Object]
MARKETING MANAGEMENT PHILOSOPHIES ,[object Object]
MARKETING MANAGEMENT PHILOSOPHIES ,[object Object]
PRODUCTION PRODUCT SALES MARKETING SOCIETAL
References ,[object Object],[object Object]

Recommended

Key concepts of marketing
Key concepts of marketing Key concepts of marketing
Key concepts of marketing
Neeraj Sharma
 
Key Concepts In Marketing
Key Concepts In MarketingKey Concepts In Marketing
Key Concepts In Marketing
lamanansala
 
Marketing Management
Marketing ManagementMarketing Management
Marketing Management
Zulfikar A. Bharmal
 
Marketing Approaches
Marketing ApproachesMarketing Approaches
Marketing Approaches
JUDIFEMAGALLANES
 
Basics of Marketing Unit-I-BBA-I-SEM-Osmania University
Basics of Marketing Unit-I-BBA-I-SEM-Osmania UniversityBasics of Marketing Unit-I-BBA-I-SEM-Osmania University
Basics of Marketing Unit-I-BBA-I-SEM-Osmania University
Balasri Kamarapu
 
Marketing management recap unit 1
Marketing management recap unit 1Marketing management recap unit 1
Marketing management recap unit 1
viveksangwan007
 
Marketing Management(Notes for BBA & Commerce)
Marketing Management(Notes for BBA & Commerce)Marketing Management(Notes for BBA & Commerce)
Marketing Management(Notes for BBA & Commerce)
Seetal Daas
 
00 marketing
00 marketing00 marketing
00 marketing
Thejus Jayadev
 

Recommended

Key concepts of marketing
Key concepts of marketing Key concepts of marketing
Key concepts of marketing
Neeraj Sharma
 
Key Concepts In Marketing
Key Concepts In MarketingKey Concepts In Marketing
Key Concepts In Marketing
lamanansala
 
Marketing Management
Marketing ManagementMarketing Management
Marketing Management
Zulfikar A. Bharmal
 
Marketing Approaches
Marketing ApproachesMarketing Approaches
Marketing Approaches
JUDIFEMAGALLANES
 
Basics of Marketing Unit-I-BBA-I-SEM-Osmania University
Basics of Marketing Unit-I-BBA-I-SEM-Osmania UniversityBasics of Marketing Unit-I-BBA-I-SEM-Osmania University
Basics of Marketing Unit-I-BBA-I-SEM-Osmania University
Balasri Kamarapu
 
Marketing management recap unit 1
Marketing management recap unit 1Marketing management recap unit 1
Marketing management recap unit 1
viveksangwan007
 
Marketing Management(Notes for BBA & Commerce)
Marketing Management(Notes for BBA & Commerce)Marketing Management(Notes for BBA & Commerce)
Marketing Management(Notes for BBA & Commerce)
Seetal Daas
 
00 marketing
00 marketing00 marketing
00 marketing
Thejus Jayadev
 
Introduction to Marketing Management
Introduction to Marketing ManagementIntroduction to Marketing Management
Introduction to Marketing Management
S.Vijaya Bhaskar
 
Mba – marketing management
Mba – marketing managementMba – marketing management
Mba – marketing management
Babasab Patil
 
Marketing management
Marketing managementMarketing management
Marketing management
Saxbee Consultants
 
Marketing management (3) (1) (1) (1) (1) mba 2nd sem
Marketing management (3) (1) (1) (1) (1) mba 2nd semMarketing management (3) (1) (1) (1) (1) mba 2nd sem
Marketing management (3) (1) (1) (1) (1) mba 2nd sem
neha deshmukh
 
Marketing Management
Marketing ManagementMarketing Management
Marketing Management
Yashika Parekh
 
Business studies chapter 11 marketing class 12(1)(1)
Business studies chapter 11 marketing class 12(1)(1)Business studies chapter 11 marketing class 12(1)(1)
Business studies chapter 11 marketing class 12(1)(1)
SurinderSinghSingh
 
Marketing management-by-philip-kotler-1
Marketing management-by-philip-kotler-1Marketing management-by-philip-kotler-1
Marketing management-by-philip-kotler-1
Cibin Mathew
 
Marketing management
Marketing managementMarketing management
Marketing management
AlkaSingh207
 
Marketing management
Marketing managementMarketing management
Marketing management
Mohammed Umair
 
Global Strategic Marketing Introduction
Global Strategic Marketing IntroductionGlobal Strategic Marketing Introduction
Global Strategic Marketing Introduction
David Waggema
 
Marketing mix
Marketing mixMarketing mix
Marketing mix
Satish Kumar
 
Marketing Chapter 01
Marketing Chapter 01Marketing Chapter 01
Marketing Chapter 01
WanBK Leo
 
01 marketing concepts
01 marketing concepts01 marketing concepts
01 marketing concepts
Thejus Jayadev
 
Marketing management unit-1
Marketing management unit-1Marketing management unit-1
Marketing management unit-1
santan28
 
Marketing management presentations
Marketing management presentationsMarketing management presentations
Marketing management presentations
jafrin akter
 
Important marketing Functions
Important marketing FunctionsImportant marketing Functions
Important marketing Functions
gentlemoro
 
introduction to marketing management
introduction to marketing managementintroduction to marketing management
introduction to marketing management
Mechanical Geek
 
Pride2e basic ch01
Pride2e basic ch01Pride2e basic ch01
Pride2e basic ch01
haithamo
 
New product development
New product developmentNew product development
New product development
thanuja
 
Mikrotuen Osa Alueet
Mikrotuen Osa AlueetMikrotuen Osa Alueet
Mikrotuen Osa Alueet
anususa78
 
Retailingwholesaling mod5 course 1
Retailingwholesaling mod5 course 1Retailingwholesaling mod5 course 1
Retailingwholesaling mod5 course 1
thanuja
 
Cons beh
Cons behCons beh
Cons beh
thanuja
 

More Related Content

What's hot

Marketing management-by-philip-kotler-1
Marketing management-by-philip-kotler-1Marketing management-by-philip-kotler-1
Marketing management-by-philip-kotler-1
Cibin Mathew
 
Marketing Chapter 01
Marketing Chapter 01Marketing Chapter 01
Marketing Chapter 01
WanBK Leo
 
Pride2e basic ch01
Pride2e basic ch01Pride2e basic ch01
Pride2e basic ch01
haithamo
 

What's hot (18)

Introduction to Marketing Management
Introduction to Marketing ManagementIntroduction to Marketing Management
Introduction to Marketing Management
 
Mba – marketing management
Mba – marketing managementMba – marketing management
Mba – marketing management
 
Marketing management
Marketing managementMarketing management
Marketing management
 
Marketing management (3) (1) (1) (1) (1) mba 2nd sem
Marketing management (3) (1) (1) (1) (1) mba 2nd semMarketing management (3) (1) (1) (1) (1) mba 2nd sem
Marketing management (3) (1) (1) (1) (1) mba 2nd sem
 
Marketing Management
Marketing ManagementMarketing Management
Marketing Management
 
Business studies chapter 11 marketing class 12(1)(1)
Business studies chapter 11 marketing class 12(1)(1)Business studies chapter 11 marketing class 12(1)(1)
Business studies chapter 11 marketing class 12(1)(1)
 
Marketing management-by-philip-kotler-1
Marketing management-by-philip-kotler-1Marketing management-by-philip-kotler-1
Marketing management-by-philip-kotler-1
 
Marketing management
Marketing managementMarketing management
Marketing management
 
Marketing management
Marketing managementMarketing management
Marketing management
 
Global Strategic Marketing Introduction
Global Strategic Marketing IntroductionGlobal Strategic Marketing Introduction
Global Strategic Marketing Introduction
 
Marketing mix
Marketing mixMarketing mix
Marketing mix
 
Marketing Chapter 01
Marketing Chapter 01Marketing Chapter 01
Marketing Chapter 01
 
01 marketing concepts
01 marketing concepts01 marketing concepts
01 marketing concepts
 
Marketing management unit-1
Marketing management unit-1Marketing management unit-1
Marketing management unit-1
 
Marketing management presentations
Marketing management presentationsMarketing management presentations
Marketing management presentations
 
Important marketing Functions
Important marketing FunctionsImportant marketing Functions
Important marketing Functions
 
introduction to marketing management
introduction to marketing managementintroduction to marketing management
introduction to marketing management
 
Pride2e basic ch01
Pride2e basic ch01Pride2e basic ch01
Pride2e basic ch01
 

Viewers also liked

New product development
New product developmentNew product development
New product development
thanuja
 
Mikrotuen Osa Alueet
Mikrotuen Osa AlueetMikrotuen Osa Alueet
Mikrotuen Osa Alueet
anususa78
 
Retailingwholesaling mod5 course 1
Retailingwholesaling mod5 course 1Retailingwholesaling mod5 course 1
Retailingwholesaling mod5 course 1
thanuja
 
Cons beh
Cons behCons beh
Cons beh
thanuja
 
Mikrotuen Osa Alueet
Mikrotuen Osa AlueetMikrotuen Osa Alueet
Mikrotuen Osa Alueet
anususa78
 
My cool new Slideshow!
My cool new Slideshow!My cool new Slideshow!
My cool new Slideshow!
linkexpert09
 

Viewers also liked (7)

New product development
New product developmentNew product development
New product development
 
Mikrotuen Osa Alueet
Mikrotuen Osa AlueetMikrotuen Osa Alueet
Mikrotuen Osa Alueet
 
Retailingwholesaling mod5 course 1
Retailingwholesaling mod5 course 1Retailingwholesaling mod5 course 1
Retailingwholesaling mod5 course 1
 
Cons beh
Cons behCons beh
Cons beh
 
Mikrotuen Osa Alueet
Mikrotuen Osa AlueetMikrotuen Osa Alueet
Mikrotuen Osa Alueet
 
공존공생 시즌2 열번째 이야기 20140225
공존공생 시즌2 열번째 이야기 20140225공존공생 시즌2 열번째 이야기 20140225
공존공생 시즌2 열번째 이야기 20140225
 
My cool new Slideshow!
My cool new Slideshow!My cool new Slideshow!
My cool new Slideshow!
 

Similar to Key concepts-in-marketing m1c1

Basic concepts of_marketing
Basic concepts of_marketingBasic concepts of_marketing
Basic concepts of_marketing
Amit Paul
 
Introduction to marketing management-1.pdf
Introduction to marketing management-1.pdfIntroduction to marketing management-1.pdf
Introduction to marketing management-1.pdf
OshadiVindika
 
Consumer+behaviour+consumer+analysis+ch2
Consumer+behaviour+consumer+analysis+ch2Consumer+behaviour+consumer+analysis+ch2
Consumer+behaviour+consumer+analysis+ch2
shrutika1991
 
Fundamentals of marketing notebook (1)
Fundamentals of marketing notebook (1)Fundamentals of marketing notebook (1)
Fundamentals of marketing notebook (1)
kelly112
 

Similar to Key concepts-in-marketing m1c1 (20)

01 marketing concepts
01 marketing concepts01 marketing concepts
01 marketing concepts
 
MM 1 Unit 1 MBA (1).pptx
MM 1 Unit 1 MBA (1).pptxMM 1 Unit 1 MBA (1).pptx
MM 1 Unit 1 MBA (1).pptx
 
Unit1 introduction
Unit1 introductionUnit1 introduction
Unit1 introduction
 
Dr. V. Ramadevi, Department of Management.
Dr. V. Ramadevi, Department of Management.Dr. V. Ramadevi, Department of Management.
Dr. V. Ramadevi, Department of Management.
 
Basic concepts of_marketing
Basic concepts of_marketingBasic concepts of_marketing
Basic concepts of_marketing
 
The Marketing Process
The Marketing ProcessThe Marketing Process
The Marketing Process
 
Chapter 1 introduction
Chapter 1 introductionChapter 1 introduction
Chapter 1 introduction
 
Marketing
MarketingMarketing
Marketing
 
Introduction to marketing management-1.pdf
Introduction to marketing management-1.pdfIntroduction to marketing management-1.pdf
Introduction to marketing management-1.pdf
 
Consumer+behaviour+consumer+analysis+ch2
Consumer+behaviour+consumer+analysis+ch2Consumer+behaviour+consumer+analysis+ch2
Consumer+behaviour+consumer+analysis+ch2
 
Marketing Management
Marketing ManagementMarketing Management
Marketing Management
 
Marketing management
Marketing managementMarketing management
Marketing management
 
Fundamentals of marketing notebook (1)
Fundamentals of marketing notebook (1)Fundamentals of marketing notebook (1)
Fundamentals of marketing notebook (1)
 
An Overview of Marketing .pptx
An Overview of Marketing .pptxAn Overview of Marketing .pptx
An Overview of Marketing .pptx
 
Mktg Concepts
Mktg ConceptsMktg Concepts
Mktg Concepts
 
Marketing - Rami Show
Marketing - Rami ShowMarketing - Rami Show
Marketing - Rami Show
 
Product marketing - Nelson Infotech
Product marketing - Nelson InfotechProduct marketing - Nelson Infotech
Product marketing - Nelson Infotech
 
XIIBS_CH11_Kavi.pptx
XIIBS_CH11_Kavi.pptxXIIBS_CH11_Kavi.pptx
XIIBS_CH11_Kavi.pptx
 
Study on the consumer buying behavior for shalimar paint
Study on the consumer buying behavior for shalimar paintStudy on the consumer buying behavior for shalimar paint
Study on the consumer buying behavior for shalimar paint
 
Defining Marketing for the Twenty-First Century
Defining Marketing for the Twenty-First CenturyDefining Marketing for the Twenty-First Century
Defining Marketing for the Twenty-First Century
 

More from thanuja

Services marketing2821
Services marketing2821Services marketing2821
Services marketing2821
thanuja
 
Module 2 course 2
Module 2 course 2Module 2 course 2
Module 2 course 2
thanuja
 
Cr mday8
Cr mday8Cr mday8
Cr mday8
thanuja
 
Service recovery module 2 course 2
Service recovery module 2 course 2Service recovery module 2 course 2
Service recovery module 2 course 2
thanuja
 
Retailing module 5 course 1
Retailing module 5 course 1Retailing module 5 course 1
Retailing module 5 course 1
thanuja
 
Product life cycle_management course 1,module 4
Product life cycle_management course 1,module 4Product life cycle_management course 1,module 4
Product life cycle_management course 1,module 4
thanuja
 
Cons beh
Cons behCons beh
Cons beh
thanuja
 
Distribution channel.pdf 2 module 5 course 1
Distribution channel.pdf 2 module 5 course 1Distribution channel.pdf 2 module 5 course 1
Distribution channel.pdf 2 module 5 course 1
thanuja
 
Distribution channel
Distribution channelDistribution channel
Distribution channel
thanuja
 
09prc sg
09prc sg09prc sg
09prc sg
thanuja
 
New product development
New product developmentNew product development
New product development
thanuja
 
Module 5 course1
Module 5 course1Module 5 course1
Module 5 course1
thanuja
 
Module 3 course1
Module 3 course1Module 3 course1
Module 3 course1
thanuja
 
Module 2 course 1 pgdmm mysore university
Module 2 course 1 pgdmm mysore universityModule 2 course 1 pgdmm mysore university
Module 2 course 1 pgdmm mysore university
thanuja
 
Module 1 course 1 mysore university pgdmm
Module 1 course 1 mysore university pgdmmModule 1 course 1 mysore university pgdmm
Module 1 course 1 mysore university pgdmm
thanuja
 

More from thanuja (17)

Services marketing2821
Services marketing2821Services marketing2821
Services marketing2821
 
Module 2 course 2
Module 2 course 2Module 2 course 2
Module 2 course 2
 
Cr mday8
Cr mday8Cr mday8
Cr mday8
 
Crm 10
Crm 10Crm 10
Crm 10
 
Service recovery module 2 course 2
Service recovery module 2 course 2Service recovery module 2 course 2
Service recovery module 2 course 2
 
Retailing module 5 course 1
Retailing module 5 course 1Retailing module 5 course 1
Retailing module 5 course 1
 
Product life cycle_management course 1,module 4
Product life cycle_management course 1,module 4Product life cycle_management course 1,module 4
Product life cycle_management course 1,module 4
 
Cons beh
Cons behCons beh
Cons beh
 
Distribution channel.pdf 2 module 5 course 1
Distribution channel.pdf 2 module 5 course 1Distribution channel.pdf 2 module 5 course 1
Distribution channel.pdf 2 module 5 course 1
 
Distribution channel
Distribution channelDistribution channel
Distribution channel
 
09prc sg
09prc sg09prc sg
09prc sg
 
New product development
New product developmentNew product development
New product development
 
Module 5 course1
Module 5 course1Module 5 course1
Module 5 course1
 
Module 4 course 1
Module 4 course 1Module 4 course 1
Module 4 course 1
 
Module 3 course1
Module 3 course1Module 3 course1
Module 3 course1
 
Module 2 course 1 pgdmm mysore university
Module 2 course 1 pgdmm mysore universityModule 2 course 1 pgdmm mysore university
Module 2 course 1 pgdmm mysore university
 
Module 1 course 1 mysore university pgdmm
Module 1 course 1 mysore university pgdmmModule 1 course 1 mysore university pgdmm
Module 1 course 1 mysore university pgdmm
 

Recently uploaded

Pre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptxPre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptx
Roofing Contractor
 
Mckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingMckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for Viewing
Nauman Safdar
 
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
pujan9679
 
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur DubaiUAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
jaehdlyzca
 
PARK STREET 💋 Call Girl 9827461493 Call Girls in Escort service book now
PARK STREET 💋 Call Girl 9827461493 Call Girls in Escort service book nowPARK STREET 💋 Call Girl 9827461493 Call Girls in Escort service book now
PARK STREET 💋 Call Girl 9827461493 Call Girls in Escort service book now
kapoorjyoti4444
 

Recently uploaded (20)

HomeRoots Pitch Deck | Investor Insights | April 2024
HomeRoots Pitch Deck | Investor Insights | April 2024HomeRoots Pitch Deck | Investor Insights | April 2024
HomeRoots Pitch Deck | Investor Insights | April 2024
 
Arti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdfArti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdf
 
PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation Final
 
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGBerhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
 
Pre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptxPre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptx
 
Berhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGBerhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
 
Mckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingMckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for Viewing
 
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur DubaiUAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
 
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGBerhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTSDurg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
 
joint cost.pptx COST ACCOUNTING Sixteenth Edition ...
joint cost.pptx COST ACCOUNTING Sixteenth Edition ...joint cost.pptx COST ACCOUNTING Sixteenth Edition ...
joint cost.pptx COST ACCOUNTING Sixteenth Edition ...
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
 
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024
 
PARK STREET 💋 Call Girl 9827461493 Call Girls in Escort service book now
PARK STREET 💋 Call Girl 9827461493 Call Girls in Escort service book nowPARK STREET 💋 Call Girl 9827461493 Call Girls in Escort service book now
PARK STREET 💋 Call Girl 9827461493 Call Girls in Escort service book now
 
Cannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 UpdatedCannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 Updated
 
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
 

Key concepts-in-marketing m1c1

  • 1. KEY CONCEPTS IN MARKETING maureen castillo dyna enad carelle trisha espital ethel silva
  • 2.
  • 3. CORE MARKETING CONCEPTS PRODUCTS MARKETS NEEDS, WANTS & DEMANDS VALUE, SATISFACTION & QUALITY EXCHANGE, TRANSACTIONS & RELATIONSHIPS
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. A Simple Marketing System INDUSTRY (A collection of sellers) MARKET (A collection of buyers) COMMUNICATION INFORMATION GOODS & SERVICES MONEY
  • 10. Structure of Flows in a Modern Exchange Economy RESOURCE MARKETS CONSUMER MARKETS INTERMEDIARY MARKETS MANUFACTURER MARKETS GOVERNMENT MARKETS MONEY RESOURCES MONEY RESOURCES MONEY MONEY GOODS & SERVICES GOODS & SERVICES TAXES & GOODS SERVICES & MONEY S&M TAXES & GOODS SERVICES TAXES S&M T&G
  • 11.
  • 12. Main Actors and Forces in a Modern Marketing System SUPPLIERS COMPANY (marketer) COMPETITORS MARKETING INTERMEDIARIES END USER MARKET
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34. PRODUCTION PRODUCT SALES MARKETING SOCIETAL
  • 35.