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ote to €A$HFro m Qu Tips for Optimal Workflow      (SME Publishers)      by Than Khine
Interactive Advertising Workflow                                                        Delivery, Response for     Inserti...
Response forProposal (RFP)                    Oh, he doesn’t                  need a background                 check. Wil...
Response forProposal (RFP)                 - Detailed Checks                    - Product                    - Pricing    ...
Response forProposal (RFP)                 - Check Advertiser’s T&Cs                  e.g. What if your airline advertiser...
InsertionOrder (IO)             - IO Particulars               - Contact Information               - Billing Methods      ...
InsertionOrder (IO)             - Approval Process                 - Legal                - Finance                - Sales...
InsertionOrder (IO)             - Signatures                - BOTH parties
CreativeDelivery           - Late Creative Policy              - Managing a good but efficient              relationship wi...
CreativeDelivery           - Sales Timeline Adjustment                - Targets                - Commission payments
Delivery,Optimisation &Reporting                                - Post-Launch QA Checks                                 - ...
Delivery,Optimisation &Reporting                 - Change Documentation                  - Anything that affects CPM, Paym...
Delivery,Optimisation &Reporting                 - Regular Reporting                  - Weekly Reports                  - ...
Billing &Collections              - Billing Support Documents               - IOs               - Trading Systems/PO Numbe...
Billing &Collections                                 - Collections                                  - DSO 30, 60, 90...   ...
Billing &Collections              - Financial Reviews               - Bad Debt Reserves                     - Company leve...
Billing &Collections              - Training on Workflow & Tools               - Finance               - Sales             ...
“                                      nut    I can tell you where every screw,                                    ow    a...
Than Khine@theoinlondonhttp://uk.linkedin.com/in/thankhine
Image CreditsSlide 1. Layoutsparks.comSlide 3. Telegraph UKSlide 4. LIFE.comSlide 5. See It or NotSlide 7. Findroom 219Sli...
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From Quote to Cash - Optimal Ad Operations Workflow for SME Publishers

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Optimal Ad Operations Workflow for SME Publishers with a focus in Revenues and Company finances

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From Quote to Cash - Optimal Ad Operations Workflow for SME Publishers

  1. 1. ote to €A$HFro m Qu Tips for Optimal Workflow (SME Publishers) by Than Khine
  2. 2. Interactive Advertising Workflow Delivery, Response for Insertion Creative Billing & Optimisation &Proposal (RFP) Order (IO) Delivery Reporting Collections “ We are what we repeatedly do. Excellence, then, is not an act, but a habit. ” - Aristotle
  3. 3. Response forProposal (RFP) Oh, he doesn’t need a background check. Will just keep - Credit & Background Checks my fingers crossed... - Credit applications - Agency of Record Letter - Pro forma invoicing
  4. 4. Response forProposal (RFP) - Detailed Checks - Product - Pricing - Inventory
  5. 5. Response forProposal (RFP) - Check Advertiser’s T&Cs e.g. What if your airline advertiser wants you to stop running their campaigns whenever there’re any major aviation disasters? Could it affect your business?
  6. 6. InsertionOrder (IO) - IO Particulars - Contact Information - Billing Methods - PO/DDS Numbers - Placements, Targeting
  7. 7. InsertionOrder (IO) - Approval Process - Legal - Finance - Sales - Operations
  8. 8. InsertionOrder (IO) - Signatures - BOTH parties
  9. 9. CreativeDelivery - Late Creative Policy - Managing a good but efficient relationship with agencies whilst minimising your losses
  10. 10. CreativeDelivery - Sales Timeline Adjustment - Targets - Commission payments
  11. 11. Delivery,Optimisation &Reporting - Post-Launch QA Checks - Check everything against the IO - Impression discrepancy monitoring Spot the difference!
  12. 12. Delivery,Optimisation &Reporting - Change Documentation - Anything that affects CPM, Payment Terms, Total Values - Added value/Make Good items - A revised IO, if required
  13. 13. Delivery,Optimisation &Reporting - Regular Reporting - Weekly Reports - Ad-hoc reports - Monthly Reconciliation Reports - End of Campaign Report
  14. 14. Billing &Collections - Billing Support Documents - IOs - Trading Systems/PO Numbers - Contact Details - PoP (Proof of Performance)
  15. 15. Billing &Collections - Collections - DSO 30, 60, 90... . lo, h ello.. - Develop a process to CHASE Hel - Relationship building - Reminder notices - Final notices
  16. 16. Billing &Collections - Financial Reviews - Bad Debt Reserves - Company level - Client level
  17. 17. Billing &Collections - Training on Workflow & Tools - Finance - Sales - Client Services - Operations
  18. 18. “ nut I can tell you where every screw, ow and bolt is in my company. I kn er, every thing [in my business]. Never, ev underestimate me. ” - Lord Alan Sugar
  19. 19. Than Khine@theoinlondonhttp://uk.linkedin.com/in/thankhine
  20. 20. Image CreditsSlide 1. Layoutsparks.comSlide 3. Telegraph UKSlide 4. LIFE.comSlide 5. See It or NotSlide 7. Findroom 219Slide 9. Channel 4Slide 10. Seattle TimesSlide 11. EXTRA, Warner BrosSlide 12. Mirror UKSlide 13. Guardian UKSlide 17. Zimbo.com

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