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COMMUNICATION
Communis    ------ Latin word ,[object Object]
To  share
A common activity,[object Object]
Why communication? ,[object Object]
Explain
Strengthen mutual sense of commitment
Building relationship
Satisfy human needs
Bridge gap
To inform (get & give),[object Object]
Career enhancement
CONDUCIVE ENVIRONMENT,[object Object]
Coke advt  in the Middle East
Need/Purpose of communication ,[object Object]
Advice
Order
Motivate
Negotiate
Persuade
Warn
Educate
Motivate
Suggest
Ask
Answer
Convey
Train
Command
Counseling
Raise morale
Appreciate
Simply,[object Object]
To send clearmessage To receive & correctly understand message ,[object Object],Verbal messages           (speak) Para verbal messages   (tone, pitch, pace of voice) Non verbal messages    (primary)
Features  Unavoidable Continuous process Two way traffic Role of perception (use 5 senses) Universality Social process Multidimensional Multipurpose Transactivity
Role of communication Foundation for healthy relationship (create & maintain) Strengthen mutual sense of commitment Bridge gap where there is misunderstanding Binding an organisation together (formal and informal)
Constituents of communication process Sender Channel/ medium Encode (message) Feedback Decode Receiver Noise
Types of communication One way and two way Verbal and Non - verbal Formal and Informal Interpersonal and Intrapersonal Mass  communication Meta communication
One way and two way communication Downward
Two way communication
Verbal & Non verbal communication
   Verbal 	communication Both oral and written Always accompanied by non verbal communication
Verbal communication Oral/ Dayadic Written (with people present) Face to face Telephonic Interview Group discussion Negotiation  Meeting (with people not present) Letters Notice  Memos Circular Report Minutes
Non verbal communication ,[object Object]
Symbols, Gestures and Facial expressions
Independent of verbal communication
Involuntary and unconscious
Difficult to control
“ANYTHING APPEALS TO THE SENSES”,[object Object]
Research on Body Language 7%   verbal 38%  vocal 55%  non verbal

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Communication