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PR. & Advertising in Social Media
Type 1

We

Type 2

Type 1.1

Pr. & Ad.
Content

Type 1.1

He

Type 2
Type 3

They

With
We = Media
He = Media

Type 4

They = Media
Updated : January 31,2014
http://www.thaiall.com/article/promote.htm

Target
1

Target
2

Objective

1
2

Target
3
PR.
•

•
http://knowledge.vayoclub.com/?p=687
http://prprofessional.blogspot.com/2013/01/pr-officer.html

AD.

Advertising)

Public Relation)
We

facebook, twitter, youtube, g
oogle+

-
He

- http://www.ranarhan.com
- http://www.agoda.com
- http://www.truehits.net
They

- Google Adsense
- Facebook Boost post

-Ninebanner.com
-Bannerdd.com

http://www.prchecker.info
Types for Advertising with banner

https://support.google.com/adsense/answer/2953032
http://www.jonathanjeter.com/internet-marketing-2/exploring-standard-ad-unit-sizes-google-adsense-120x600-skyscraper/
http://www.thaiall.com/article/promote.htm
Target
Custome
One r
to
one
One to
Many
Many to

http://www.thaiall.com/article/promote.htm
SEO
• Search Engine Optimization

• SEO

-

-

-

http://static.googleusercontent.com/media/www.google.co.th/th/th/intl/th/webmasters/docs/search-engine-optimization-starter-guide-th.pdf
•
•
•
•
•

https://www.facebook.com/Rangsima26
https://www.facebook.com/zorkia
https://www.facebook.com/ajWiriya
https://www.facebook.com/profile.php?id=100002586330046
https://www.facebook.com/benyapa.ton

???
Case
Study
1

•
• DTAC
•
•
•

PR.
Disconnect to Connect
Silence of Love

http://www.youtube.com/watch?v=tmMRvuV2We4 (silence of love)
Case
Study
2

• Google glasses
• Nature gift
• Regency

http://www.youtube.com/watch?v=JSnB06um5r4 (google glasses)
Case
Study
3

•
•
•

Tag

•

https://www.facebook.com/media/set/?set=a.10151053416762272.447612.350024507271

AD.
Tag
Case
Study
4

[80 chars]

• Agoda.com
• Sypera.com
•
• Ragnarok
• Sawadee.com

https://www.facebook.com/advertising

facebook 110*80
Case
Study
5

page)

(Cover

• Youtube.com 2560 * 1440
www.youtube.com/user/LakornHD3
• Google+ 1080 * 608
https://plus.google.com/u/0/10290
4910498297435158/
• Facebook 851 * 315

https://www.facebook.com/groups/1521253616
46471/

::
Case
Study
6

•

::

(Profile)
Case
Study
7

•

comment

like

share

•

•
•
•

+
post
advertising & public relation on social media

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