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The 5 Step Local Political
Marketing Strategy
Local Marketing Muscle
Why Digital Marketing
• Most local political candidates are not using
digital marketing in their campaigns
• Candidates have a vague knowledge of the
technologies at play
• They have a desire to maintain a level playing
field with the competition, or at least the best
opponent
• Need multiple services, but what to get?
Local Marketing Muscle |
http://localmarketingmuscle.com
Goal Of Local Political Marketing
Strategy
• Hundreds of impressions per voter
• Overwhelm local opponents with an
“ubiquitous digital approach”
• Build massive engagement through Groups
and Videos
• Create a sense of the candidate being the
“leader” and “front-runner”
• Digital “shock and awe”
Local Marketing Muscle |
http://localmarketingmuscle.com
Local Political Marketing Strategy #1
Dynamic Website with Retargeting
Local Marketing Muscle |
http://localmarketingmuscle.com
Local Political Marketing Strategy #2
Facebook Fan Page with Group
Local Marketing Muscle |
http://localmarketingmuscle.com
Local Political Marketing Strategy #3
Customized Videos
Local Marketing Muscle |
http://localmarketingmuscle.com
Local Political Marketing Strategy #4
• Programmatic Constituent Targeting
Local Marketing Muscle |
http://localmarketingmuscle.com
Local Political Marketing Strategy #5
• Political Drops
Local Marketing Muscle |
http://localmarketingmuscle.com
To start your local political marketing
campaign today please contact:
Thaddaeus Hubbard
Local Marketing Muscle
(443) 219-9818
localmarketingmuscle@gmail.com

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The 5 Step Local Political Marketing Strategy

  • 1. The 5 Step Local Political Marketing Strategy Local Marketing Muscle
  • 2. Why Digital Marketing • Most local political candidates are not using digital marketing in their campaigns • Candidates have a vague knowledge of the technologies at play • They have a desire to maintain a level playing field with the competition, or at least the best opponent • Need multiple services, but what to get? Local Marketing Muscle | http://localmarketingmuscle.com
  • 3. Goal Of Local Political Marketing Strategy • Hundreds of impressions per voter • Overwhelm local opponents with an “ubiquitous digital approach” • Build massive engagement through Groups and Videos • Create a sense of the candidate being the “leader” and “front-runner” • Digital “shock and awe” Local Marketing Muscle | http://localmarketingmuscle.com
  • 4. Local Political Marketing Strategy #1 Dynamic Website with Retargeting Local Marketing Muscle | http://localmarketingmuscle.com
  • 5. Local Political Marketing Strategy #2 Facebook Fan Page with Group Local Marketing Muscle | http://localmarketingmuscle.com
  • 6. Local Political Marketing Strategy #3 Customized Videos Local Marketing Muscle | http://localmarketingmuscle.com
  • 7. Local Political Marketing Strategy #4 • Programmatic Constituent Targeting Local Marketing Muscle | http://localmarketingmuscle.com
  • 8. Local Political Marketing Strategy #5 • Political Drops Local Marketing Muscle | http://localmarketingmuscle.com
  • 9. To start your local political marketing campaign today please contact: Thaddaeus Hubbard Local Marketing Muscle (443) 219-9818 localmarketingmuscle@gmail.com