This is a presentation that explains how Coldwell Banker Frewen Realty markets homes using the Show case listing enhancement program with Realtor.com

1. ONLINE MARKETING PLAN
For the Home of:
My Next Home Seller
©2011 REALTOR.com® All rights reserved. rdc_listing presentation_full_021611

2. ONLINE MARKETING PLAN
Almost 90% of home buyers and sellers use the internet
to search for their home.1
Reach the widest audience of potential buyers.
More buyers = better chance of finding one that is willing
to meet your terms, price and desired closing date.
1 National Association of REALTORS®, Profile of Home Buyers and Sellers, 2010
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3. WHERE BUYERS FOUND HOMES
37% of buyers found a home via the internet - Up from 8% in 2001
Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2010
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4. HOW BUYERS FOUND THEIR HOME
2002: Internet 2004: More buyers found their home on internet 2009: The internet is THREE TIMES
surpassed print ads than from signs as powerful as signs
Internet 37%
Signs 11%
Print ads 2%
2001 2003 2004 2005 2006 2007 2008 2009 2010
Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2010
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5. BEST OF ALL WORLDS
BUYERS SEARCH OUR LOCAL WEB SITE
I market to buyers who
are on our site PLUS
buyers who have not yet
picked a broker.
BUYERS WHO ARE
JUST ON
REALTOR.COM®
BUYERS WHO SEARCH
PRINT ADS
OUR LOCAL SITE AND REALTOR.COM®
For illustrative purposes. Varies by broker and region.
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6. MONTHLY MINUTES SPENT SEARCHING
(NATIONWIDE COMPARISON, in millions)
That’s
287,000,000
Minutes in
January!
comScore Media Metrix, based on reporting for January 2011, for REALTOR.com® and other comparable real estate aggregation sites and excluding sites of franchisors/brokerages.
REALTOR.com® numbers include MSN® referring numbers
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7. SOCIAL NETWORKING
I will use social networking as a non-intrusive way
to keep my network apprised of your listing
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8. Because REALTOR.com® has millions of listings…
I will make yours stand out
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9. HOW WILL I SHOWCASE YOUR HOME
TO THE MOST BUYERS?
MOBILE BUYER MARKETING PLAN
Buyers driving through the neighborhood can:
- Find your home, get directions and a map
- Connect with me in one “click” to get details and make an appointment
Buyers who already want this location find me through REALTOR.com® mobile marketing.
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10. HOW WILL I SHOWCASE YOUR HOME
TO THE MOST BUYERS?
• I will enable your home to rise to the top of the
search, above all other homes, by adding more
photos
Screen shots represent site as of print date.
Site subject to change without notice.
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11. HOW WILL I SHOWCASE YOUR HOME
TO THE MOST BUYERS?
• I place my cell phone number at
multiple points to increase buyer
calls for your property
Screen shots represent site as of print date.
Site subject to change without notice.
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12. HOW WILL I SHOWCASE YOUR HOME
TO THE MOST BUYERS?
• I will make your home stand out with a video tour!
Close to 173 million Americans
watch videos on the internet
every month1
Screen shots represent site as of print date.
Site subject to change without notice.
1 comScore, Media Metrix, January 2011
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13. ONLINE LISTING PERFORMANCE REPORT
Weekly tracking report shows
how many buyers are looking
at your home
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14. OPEN HOUSES
Local and regional buyers make up half of
the market
I will market your open house where most
buyers are doing research in the early part
of the buying decision
Those who know the neighborhood may
refer their friends to your home
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15. FEATURED HOMES™
Locally, regionally, nationally and internationally
Move up Buyers
First time homeowners
Local buyers
Relocation buyers
Investors
Foreign buyers
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16. FEATURED HOMES™
• I can make your home the first one buyers see
• Triple the number of buyers who
see your home
• Exclusive position gets your home
seen before all others
Screen shots represent site as of print date.
Site subject to change without notice.
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17. Online Marketing Advantage
Showcase Listing
Enhancements: Featured HomesTM:
I will enhance your listings on Your home will have
the top websites, including premium positioning on
REALTOR.com®, with the the #1 real estate search
features buyers want most site,1 REALTOR.com®
Mobile Reach:
Facebook® Application:
Your property will appear on
I will display your property on
the REALTOR.com® mobile
my social media sites such as
app so mobile consumers
Facebook® and TwitterTM
can find your home
Top Producer® 8i:
My data system helps manage prospective buyers
so that I never miss an inquiry, request or referral
1 comScore, Media Metrix, January 2011
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