7 Ways to Increase Conversions on Mobile Devices
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Use these unique steps to create better experiences for your mobile viewers and increase conversions on mobile devices.
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7 Ways to Increase Conversions on Mobile Devices
- 1. 7 Ways to Increase Conversions on Mobile Devices UNIQUE STEPS TO TURN MORE VIEWERS INTO CUSTOMERS
- 2. Why Does Mobile Matter? 77% of U.S. internet usage comes from mobile devices (Zenith) Mobile purchases account for 41% of total retail revenue (Recode) Chances are, the people you want to be your customers are on their phones – a lot. So how do you turn them from viewers into customers?
- 3. 5 Basic Tips to Convert More 1. Keep your most important content above the fold Don’t make viewers scroll to get what they need 2. Follow up with leads multiple times 80% of sales come after the 5th follow-up (Marketing Donut)
- 4. 5 Basic Tips to Convert More 3. Promote free offers (content, trials, samples, etc.) 4. Use buttons instead of text links (more click-able) 5. Experiment with colors, fonts, and place You should always be optimizing, testing, and improving
- 5. 7 Ways to Increase Conversions 1. Keep your emails under the length of a tweet (50 words) Average person reads about 200 words per minute Average working memory is about 15 seconds That gives you 50 words to grab someone’s attention and get them to take a next step. Anything longer forces viewers to put in extra effort to engage with you, and most won’t do that.
- 6. 7 Ways to Increase Conversions 2. Significantly improve page speed (ideally under 2 secs.) 53% of sites are abandoned if they take longer than 3 seconds to load (DoubleClick) A 1 sec. delay decreases conversions up to 20% (Akamai) A 1 sec. improvement increases conversions 4-27% (Hobo Web) How do you improve page speed? See next slide
- 7. 7 Ways to Increase Conversions Use online tools like Google PageSpeed Insights and Pingdom Website Speed Test General Tips: Leverage browser caching Optimize your images (use Microsoft Paint, JPEG Mini or other tools; resize to your website’s dimensions) Combine scripts Minimize redirects Create Accelerated Mobile Pages (AMP pages)
- 8. 7 Ways to Increase Conversions 3. Reach out to your targets when they’re actually on their phones. Almost 80% of people check their phone as soon as they wake up (IDC Research) Mobile usage skyrockets in the evenings (SmartInsights)
- 9. 7 Ways to Increase Conversions 4. Use Click-to-Text wherever possible Most traffic comes from mobile devices (Zenith) People prefer texting over other channels (Twilio, Gallup) 2-and-2 together Let people text you from your mobile website, Google listing and more For more info, see: textrequest.com/blog/click-to-text
- 10. 7 Ways to Increase Conversions 5. Streamline your website copy Mobile viewers spend 10-15 seconds on a page They don’t want to read and scroll through a bunch of copy Remove clutter and keep your messaging concise
- 11. 7 Ways to Increase Conversions 6. Be personal! (3 ways) Use contacts’ names in emails, texts, and other communications Keep your terminology and content down-to-earth and relatable Drop the industry jargon. Speak like a human. Determine what to send and show contacts based on past behavior (marketing personalization)
- 12. 7 Ways to Increase Conversions 7. Verify, re-engage, and follow-up with viewers via text Texting can increase verification rates by 100% or more (Nexmo) SMS retargeting can “recover up to 25% of revenue lost to cart abandonment” (Carts Guru)
- 13. The #1 Theme Here Creating conversions starts with creating better experiences That usually means making your website and your funnel both simpler and faster When the experience is easy, painless, and even enjoyable for mobile viewers, you’ll increase conversions
- 15. 7 Ways to Increase Conversions on Mobile Devices UNIQUE STEPS TO TURN MORE VIEWERS INTO CUSTOMERS