2. J. SCHUH

3. WHY SHOULD YOU LISTEN TO ME?
• 15 yrs experience
• 10,000 hrs of producing
• Industry Leader
• Fortune 500 clients

4. U.S. INTERNET USERS
WATCHED 34 BILLION
VIDEOS IN MAY 2012
SOURCE: NewMedia TrendWatch November 2012

6. GENERATION BORN * AGE
Baby Boomers’ 1946 – 1964 50 +
Generation X 1965 – 1981 30’s – 40’s
Generation Y 1982 – 1999 20’s – 30’s
Generation Z 2000 + 12 -
*Experts differ on the start dates of Generation X , Y and Z.

7. YOUNGER GENERATIONS ARE THE
FIRST TO ADOPT
NEW TECHNOLOGIES
SOURCE: NewMedia TrendWatch November 2012

8. BOOMERS’ ADOPTION OF
NEW TECHNOLOGY
DRIVES GROWTH
SOURCE: NewMedia TrendWatch November 2012

9. Video ads targeted to children ages 6 to 14 had the
highest video ad click through rate at 3.5%,
but the lowest rate of viewing to completion.
SOURCE: NewMedia TrendWatch November 2012

10. Ads targeted at older users (35 +)
had a 77.4% completion rate.
SOURCE: NewMedia TrendWatch November 2012

12. “Storytelling is the most
powerful way to put ideas
into the world today.”
- Robert McKee

13. EVERY VIDEO SHOULD HAVE AN
INTRODUCTION, BODY AND
CLOSING
SOURCE: http://www.youtube.com/watch?v=7xK9qv611sU

14. ENGAGE, EDUCATE, ENTERTAIN
SOURCE: http://www.youtube.com/watch?v=7xK9qv611sU

16. REASONS PEOPLE SHARE
1. Answers a question, or evokes an
emotional response
2. Hot topic
3. It aligns with their idenity and how they
want to be perceived
4. Helps to maintain and grow relationships

17. REASONS PEOPLE DON’T SHARE
1. Too much branding
2. Toxic topic
3. Depressing topic
4. Sex, violence and profanity

19. VIDEOS THAT PERFORM BEST
CLOCK IN AT AROUND
1 MINUTE

20. VIDEO IS USUALLY A COMPLEMENT TO,
NOT A SUBSTITUTE FOR,
CONTENT

21. MAKE SURE THE CONTENT OF THE
VIDEO CAN BE FOUND EASILY
SOMEWHERE ELSE

23. WHAT’S A CODEC?
codec (n) short for compressor/
decompressor

24. HTML5 VIDEO CODECS
• MP4 or H.264
• Ogg/Theora
• WebM

25. WHAT’S THE DIFFERENCE
• Ease of encoding
• Video quality
• Compression size
• Cost to use (FREE for Now)

27. OVER
1 TRILLION VIEWS
IN 2011
• 72 HRS OF VIDEO UPLOADED
EVERY MINUTE
• OVER 4 BILLION HRS WATCHED
EACH MONTH
SOURCE: YOUTUBE.COM/PRESS_STATISTICS

28. TRAFFIC FROM MOBILE DEVICES
TRIPLED IN 2011
*YOUTUBE APP REMOVED FROM iPHONE 5

29. 3 HRS OF VIDEO IS UPLOADED
PER MINUTE TO YouTube
SOURCE: YOUTUBE.COM/PRESS_STATISTICS

31. HOST = WEBSITE VIDEO + SEO
• CONTROL
• BETTER MEASUREMENT
• GENERATE DIRECT TRAFFIC
http://ajwood.com/

32. POST = SYNDICATION VIDEO + SEO
• LARGE AUDIENCE
• ORGANIC & UNIVERSAL SEARCH
• MULTIPLE SERPS (Search Engine
Results Page)
http://www.youtube.com/ajwood2001

33. A.J. WOOD
17,007
SUBSCRIBERS
1,831,608
VIDEO VIEWS
http://www.youtube.com/ajwood2001

35. THE BIG 3

36. 500 YRS of YouTube video is
watched every day on
Facebook!
SOURCE: YOUTUBE.COM/PRESS_STATISTICS

38. CHECK ANALYTICS
• WHERE DO VISITORS TO
YOUR VIDEO PAGES
ARRIVE FROM?
• WHAT % OF TRAFFIC
COMES FROM SEARCH
ENGINES?
SOURCE: MARK ROBERTSON JUNE 2009

39. TEST SEARCHES
DO YOUR VIDEOS APPEAR IN
SEARCH ENGINES?
SOURCE: MARK ROBERTSON JUNE 2009

40. MONITOR BEHAVIOR
WHAT % OF VISITORS ARE
LINKING TO YOUR VIDEOS
OR SHARING?
SOURCE: MARK ROBERTSON JUNE 2009

42. STUDIES SHOW USERS
CAN GET VERY
ANNOYED WHEN
WEBSITES AUTOPLAY
VIDEOS
“I hate it when they do that!”
SOURCE: NORMALMODES.COM

43. 1. KNOW YOUR AUDIENCE
2. TELL A STORY
3. KEEP IT “REAL”
4. KEEP IT SHORT
5. COMPRESS IT
6. PUT IT ON YouTube
7. HOST AND POST
8. SOCIALIZE
9. MEASURE IT
10. DON’T AUTOPLAY