Create a one page marketing plan for your freelance translation business in one hour. This course will provide you with a template to create a short marketing plan and we will go through the plan step, by step, giving you examples for your translation business and a chance to fill in your own marketing plan. When finished you will have an overview of your marketing situation and a to do list for the coming year for getting more or better clients and to stand out among your competitors.

1. One Page Marketing Plan Step by Step Guide for Freelance Translators 1 Tess Whitty tess@swedishtranslationservices.com http://www.swedishtranslationservices.com

2. Benefits of a marketing plan Preventswaste of time Brings focus on your target market Gives direction for your efforts Create new leads and networkingopportunities Moreclients and moremoney Measuresyour progress 2

3. Outline The Template Goals – SMART goals Customer segments Competition and You Tactics Budget Timeline Resulttracking 3

4. The Template Mission, vision and goals Customer segments Competition and your Unique Selling Points Strategies and tactics Budget Monthly tasks 4

5. Outline The Template Goals – SMART goals Customer segments Competition and You Tactics Budget Timeline Resulttracking 5

6. Mission and Vision… Mission: Whatdoes and doesn’t your companydo? Vision: Where you want to be in the next 3-5 years? 6

7. … and Goals S = Strategic and Specific The goal should identify a specific action or event that will take place. Answers the question: Who and What? M = Measurable Include in the specific goal statement the measurements to be used to determine that the results or outcomes expected have been achieved. It answers the question: How? A = Attainable Goals should challenge people to do their best, but they need also be achievable R = Relevant /Rigorous Goals need to pertain directly to the performance challenge being managed. T = Time Bound Enough time to achieve the goal And not too much time, which can affect project performance. It answers the question: When? 7

8. Outline The Template Goals – SMART goals Customer segments Competition and You Tactics Budget Timeline Resulttracking 8

9. Customer Segments Who does your company serve? Who does your companywant to serve? What are theirneeds, behaviours, preferences What trends affectthem? How can you fulfilltheir needs? 9

10. Outline The Template Goals – SMART goals Customer segments Competition and You Tactics Budget Timeline Resulttracking 10

11. Competition and your USP Your top 3 competitors How are you different from them? What are your Unique Selling Points (USP) 11

12. Outline The Template Goals – SMART goals Customer segments Competition and You Tactics Budget Timeline Resulttracking 12

13. Strategies and Tactics What will you do to reach your goals? What worked last year and what did not work? What will you do next year? Product, Price, Place, Promotion 13

14. Tactics and Tools Basics: resume, business cards, email templates, website Presence: website, portals, directories, social media, networking, advertising Expertise: press releases, articles, discussions in forums 14

15. Outline The Template Goals – SMART goals Customer segments Competition and You Tactics Budget Timeline Resulttracking 15

16. Budget Howmuchmoney are you willing or able to spend on marketing? Do your tacticsfit your budget? Alternatives? Yearly and monthly investment Time budget 16

17. Outline The Template Goals – SMART goals Customer segments Competition and You Tactics Budget Timeline Resulttracking 17

18. Monthlytactics January February March (tracking) April May June (tracking) July August September (tracking) October November December (tracking) 18

19. Outline The Template Goals – SMART goals Customer segments Competition and You Tactics Timeline Resulttracking 19

20. Tracking and Follow Up Financial tracking – income, total, per client, per month etc. Marketing – number of customers, online presence, views, hits, replies Presence – Google Analytics Follow up at least quarterly Adjust your goals and tactics 20

21. 21 Q&A Tess Whitty tess@swedishtranslationservices.com http://www.swedishtranslationservices.com