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Panorama	des	acteurs	de	la	
publicité	mobile
1
http://vincenttessier.fr
http://mobiledrinks.fr
http://marketingmobile.co
http://marketingmobile.co
http://vincenttessier.fr
Régies	premium	/		
PrivateExchange
Trading	Desk	/	media	
buying manage	...
3
2.	Les	acteurs	de	la	publicité	mobiles		(slide	17)
a) Les	acteurs	de	l’offre	RTB
b) Les	acteurs	de	la	demande	RTB
c) Les...
Les	prestataire	techniques
4
http://marketingmobile.co
http://vincenttessier.fr
Les	adserveurs mobile
5
http://marketingmobile.co
http://vincenttessier.fr
Les	ad	unit	provider
6
http://marketingmobile.co
http://vincenttessier.fr
DCO
(dynamic creative optimization)
Rich	Media	/...
DSP	SaaS web-first
Self-service
Les	DSP
7
http://marketingmobile.co
http://vincenttessier.fr
Managed service Cross-device
...
Les	SSP
8
http://marketingmobile.co
http://vincenttessier.fr
Web	first Mobile	first
User	identification
9
http://marketingmobile.co
http://vincenttessier.fr
10
http://marketingmobile.co
http://vincenttessier.fr
More	info	on	mobyaffiliates.com
Tracking
Push	notifications
11
http://marketingmobile.co
http://vincenttessier.fr
Fidélisation Acquisition
A/B	testing – Crash	
12
http://marketingmobile.co
http://vincenttessier.fr
App	centric Analytics
13
http://marketingmobile.co
http://vincenttessier.fr
More	info	on	mobyaffiliates.com
DMP	/	Audience	qualification
14
http://marketingmobile.co
http://vincenttessier.fr
Mobile	app platform
15
http://marketingmobile.co
http://vincenttessier.fr
App	ranking /	ASO
16
http://marketingmobile.co
http://vincenttessier.fr
Appstatics by	Appsfire
Les	acteurs	de	la	publicité	mobile
17
http://marketingmobile.co
http://vincenttessier.fr
Les	acteurs	de	l’offre	RTB
18
http://marketingmobile.co
http://vincenttessier.fr
Les	places	de	
marchés
Les	adexchanges
SSP
Les	acteurs	de	la	demande	RTB
19
http://marketingmobile.co
http://vincenttessier.fr
Trading	desk	des	
agences	médias
Tradi...
Les	agences	mobiles
20
http://marketingmobile.co
http://vincenttessier.fr
Les	agences	de	créa	mobile
21
http://marketingmobile.co
http://vincenttessier.fr
Les	régies	premium
22
http://marketingmobile.co
http://vincenttessier.fr
Les	Adnetworks
23
http://marketingmobile.co
http://vincenttessier.fr
Facebook	Mobile	app install
24
http://marketingmobile.co
http://vincenttessier.fr
See full	article	on	mobyaffiliates
7	PMD...
25
http://marketingmobile.co
http://vincenttessier.fr
L’in-read video mobile
26
http://marketingmobile.co
http://vincenttessier.fr
Les	Adnetworks vidéo
27
http://marketingmobile.co
http://vincenttessier.fr
Les	annonces	textes
Les	app booster
28
http://marketingmobile.co
http://vincenttessier.fr
by by
by
Lire	le	billet	:	Comment	distribuer	une	app...
Les	formats	natifs
29
http://marketingmobile.co
http://vincenttessier.fr
Les	formats	natifs
30
http://marketingmobile.co
http://vincenttessier.fr
Les	acteurs	de	la	géolocalisation
31
http://marketingmobile.co
http://vincenttessier.fr
Media Prestataire	data
Les	réseaux	CPI
32
http://marketingmobile.co
http://vincenttessier.fr
Incentivé Non	incentivé
L’affiliation	mobile
33
http://marketingmobile.co
http://vincenttessier.fr
34
marketingmobile.co
http://marketingmobile.co
http://vincenttessier.fr
35
mobiledrinks.fr
http://marketingmobile.co
http://vincenttessier.fr
Suivez-moi	sur	:
36
Communauté	Marketing	mobile	:	
Page	Marketing	mobile	:	
Get in	touch
http://marketingmobile.co
http://...
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Panorama des acteurs de la publicité mobile

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Dernière mise à jour : Mars 2015
http://marketingmobile.co
http://vincenttessier.fr

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Panorama des acteurs de la publicité mobile

  1. 1. Panorama des acteurs de la publicité mobile 1 http://vincenttessier.fr http://mobiledrinks.fr http://marketingmobile.co
  2. 2. http://marketingmobile.co http://vincenttessier.fr Régies premium / PrivateExchange Trading Desk / media buying manage service Adnetworks/ plateforme affiliation Tracking toolsAdservers DMP
  3. 3. 3 2. Les acteurs de la publicité mobiles (slide 17) a) Les acteurs de l’offre RTB b) Les acteurs de la demande RTB c) Les agences mobiles d) Les agences de créa mobile e) Régies Premium f) Adnetworks g) Les adnetworks vidéo h) Les app booster i) Les formats natifs j) Les acteurs de la géolocalisation k) Les réseaux CPI l) Affiliation mobile http://marketingmobile.co http://vincenttessier.fr Sommaire 1. Prestataires techniques (slide 4) a) Adserver mobile b) DSP c) SSP d) Cross channel identification e) Tracking f) Push notification g) A/B testing, crash h) App centric analytics i) Audience qualification j) Mobile app platform k) App ranking / ASO
  4. 4. Les prestataire techniques 4 http://marketingmobile.co http://vincenttessier.fr
  5. 5. Les adserveurs mobile 5 http://marketingmobile.co http://vincenttessier.fr
  6. 6. Les ad unit provider 6 http://marketingmobile.co http://vincenttessier.fr DCO (dynamic creative optimization) Rich Media / Native provider
  7. 7. DSP SaaS web-first Self-service Les DSP 7 http://marketingmobile.co http://vincenttessier.fr Managed service Cross-device DSP SaaS mobile-first
  8. 8. Les SSP 8 http://marketingmobile.co http://vincenttessier.fr Web first Mobile first
  9. 9. User identification 9 http://marketingmobile.co http://vincenttessier.fr
  10. 10. 10 http://marketingmobile.co http://vincenttessier.fr More info on mobyaffiliates.com Tracking
  11. 11. Push notifications 11 http://marketingmobile.co http://vincenttessier.fr Fidélisation Acquisition
  12. 12. A/B testing – Crash 12 http://marketingmobile.co http://vincenttessier.fr
  13. 13. App centric Analytics 13 http://marketingmobile.co http://vincenttessier.fr More info on mobyaffiliates.com
  14. 14. DMP / Audience qualification 14 http://marketingmobile.co http://vincenttessier.fr
  15. 15. Mobile app platform 15 http://marketingmobile.co http://vincenttessier.fr
  16. 16. App ranking / ASO 16 http://marketingmobile.co http://vincenttessier.fr Appstatics by Appsfire
  17. 17. Les acteurs de la publicité mobile 17 http://marketingmobile.co http://vincenttessier.fr
  18. 18. Les acteurs de l’offre RTB 18 http://marketingmobile.co http://vincenttessier.fr Les places de marchés Les adexchanges SSP
  19. 19. Les acteurs de la demande RTB 19 http://marketingmobile.co http://vincenttessier.fr Trading desk des agences médias Trading desk Mobile first Trading desk avec DSP propriétaire / Adnetwork 2.0
  20. 20. Les agences mobiles 20 http://marketingmobile.co http://vincenttessier.fr
  21. 21. Les agences de créa mobile 21 http://marketingmobile.co http://vincenttessier.fr
  22. 22. Les régies premium 22 http://marketingmobile.co http://vincenttessier.fr
  23. 23. Les Adnetworks 23 http://marketingmobile.co http://vincenttessier.fr
  24. 24. Facebook Mobile app install 24 http://marketingmobile.co http://vincenttessier.fr See full article on mobyaffiliates 7 PMD (Preferred Marketing Developers)
  25. 25. 25 http://marketingmobile.co http://vincenttessier.fr L’in-read video mobile
  26. 26. 26 http://marketingmobile.co http://vincenttessier.fr Les Adnetworks vidéo
  27. 27. 27 http://marketingmobile.co http://vincenttessier.fr Les annonces textes
  28. 28. Les app booster 28 http://marketingmobile.co http://vincenttessier.fr by by by Lire le billet : Comment distribuer une app mobile?
  29. 29. Les formats natifs 29 http://marketingmobile.co http://vincenttessier.fr
  30. 30. Les formats natifs 30 http://marketingmobile.co http://vincenttessier.fr
  31. 31. Les acteurs de la géolocalisation 31 http://marketingmobile.co http://vincenttessier.fr Media Prestataire data
  32. 32. Les réseaux CPI 32 http://marketingmobile.co http://vincenttessier.fr Incentivé Non incentivé
  33. 33. L’affiliation mobile 33 http://marketingmobile.co http://vincenttessier.fr
  34. 34. 34 marketingmobile.co http://marketingmobile.co http://vincenttessier.fr
  35. 35. 35 mobiledrinks.fr http://marketingmobile.co http://vincenttessier.fr
  36. 36. Suivez-moi sur : 36 Communauté Marketing mobile : Page Marketing mobile : Get in touch http://marketingmobile.co http://vincenttessier.fr

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