2. online
• video based • photography based
• podcasts • Flickr
• YouTube channel • on own website
• Vimeo channel • established community
• on own website
• text based
• blog
• on own website
• networking sites
• established community
3. print
• brochures
• direct mail
• leaflets
environmental
• posters
• freebies and give-aways
• booths at festivals
• billboards and large format
4. merchandise
• clothing
• posters
• buttons/badges
• stickers
other media
• radio
• television
• commercial televisions (banks, unis, stadiums)
5. brand identity: (RED)
• very strong brand image, revolving around
the color and word red and two parentheses
• instantly recognizable
6. L: a page from the
(RED) website and
R: their Facebook page
L: (RED)’s Twitter page
and R: their YouTube
account page
brand identity: (RED)
• simple identity that’s easily adapted
to an extensive variety of media
• presents a unified image
7. social media: obama presidential campaign
• started with a cohesive brand image, then expanded to
every network possible
• established an extensive presence on each
• online communities provided a platform for people to find
other supporters and get together to campaign for Obama
8. social media: obama presidential campaign
• On 3 November, 2008, the day before the presidential
election, Obama had approximately 400% more online
supporters than McCain.
• concluded as arguably the most successful presidential
campaign in history
Obama’s Twitter account Obama’s website
9. the Procrastination Station map of the hidden Energy Shots
creative marketing: red bull
• very well in tune with their audience and cater to them
• made a Procrastination Station online
• hid Energy Shots around the U.S.
• created a scavenger hunt for signed baseballs around
San Francisco (pictured right)
10. creative marketing: red bull
• interesting contests that fuel an ongoing dialogue
• gives the customer an incentive to interact
• successfully advertises the brand
Red Bull’s Twitter page their Facebook page
