The document summarizes the Rural Development Plan for 2007-2013 implemented by the Terre di Murgia Local Action Group (LAG) in Italy. The plan focused on improving quality of life in rural areas and diversifying the rural economy through multifunctional agriculture. Specifically, the LAG supported diversification into non-farm activities like agritourism, crafts, and tourism. It also aimed to provide basic services, conserve rural heritage, and offer training. The LAG has since implemented several projects focused on these objectives, and its new strategy for 2014-2020 will center on developing short supply chains and sustainable tourism through a bio-district model.

1. Rural Development Plan
2007 - 2013
Rural Development Plan
2007 - 2013
LOCAL DEVELOPMENT PLAN - ACTIVITIES
Terre di Murgia LAG
LOCAL DEVELOPMENT PLAN - ACTIVITIES
Terre di Murgia LAG
Altamura_IAMB_12
27 marzo 2014
1

2. Europa – Italy
Apulia - High-Murgia Area
Experiences of
local
development
in the High-
Murgia Area
High-MURGIA
area

3. Priorities and objectives of the
R.D.P. 2007 - 2013
 The Rural Development Programme (RDP) is a policy tool and
funding mechanism used by Member States for implementing
EU rural development policy in a specified territory. Each RDP
contains the measures (a set of sub operations) that are most
relevant to the rural development needs in its target region.
 The Rural Development Programme (RDP) 2007-2013 of
Apulia was approved by EU on February 2008.

4. Priorities and objectives of the
R.D.P. 2007 - 2013
Apulia Region drew up a Rural Development
Programme in 2007 (implementing EU rural
development policy and the common
agricultural policy CAP), which was designed to
provide the particular type of rural development
support needed in its territory. It privileged two
types of partnerships between public and/or
private bodies:

5. Priorities and objectives of the
R.D.P. 2007 - 2013
1) Integrated supply chain projects (in Italian: Progetti integrati
di filiera - PIF) foster strategic alliances between those dealers
who aim to be more competitive;
2) Local development programmes designed by Local Action
Groups (LAGS) - to provide the particular type of rural
development support that is needed in each territory and also to
implement LEADER rural development methods – help dealers in
the process of economic diversification.

6. WHAT IS A LOCAL ACTION GROUP
LAG
A LOCAL ACTION GROUPS (LAG) is a partnership
which brings together public, private and civil
society sector organizations from a rural territory
to implement the Common Agricultural Policy
(CAP) of the EU. All the actions are driven from the
“bottom up”. They aim at:

7. LAGs main objectives
1. Consolidating the local partnerships, the activities of
animation, the acquisition of competences to
“mobilize” the local potential;
2. Promoting public and private partnership to
encourage an innovative approach to rural
development;
3. Promoting cooperation, partnership approaches and
innovation;
4. Improving local governance also through integrated
actions.

8. RURAL DEVELOPMENT PROGRAMME
2007 - 2013 of APULIA
TERRE DI MURGIA LAG according to the Rural
Development Programme of the Apulia starts
implementing new local strategies aimed at:
-improving the quality of life in rural areas
- diversifying the rural economy in terms of
“multifunctional agriculture”

9. Terre di Murgia LAG and its strategy
Local Development Programme (LDP) 2007-2013
Quality of life in
rural areas and
diversification of
the rural
economy
-Diversification into non-agricultural activities (Holiday
farmhouses, teaching farms, social farming, short supply
chain, green energy)
-Support for business creation and development (local
crafts, Micro-enterprises
-Encouragement of tourism activities(itineraries, guide
books, info-points, B&B, travel agencies )
- Basic services for the economy and rural population (pet
therapy, social inclusion)
- Conservation and upgrading of the rural heritage (Historic
center and historic buildings)
- Training and information (web 2.0, media, etc.)

10. TERRE DI MURGIA LAG
2006: START UP/ ANALYSIS

11. TERRE DI MURGIA LAG
OUR STORY BEGINS IN 2007

12. TERRE DI MURGIA LAG
OUR STORY BEGINS IN 2007

13. TERRE DI MURGIA LAG
OUR STORY BEGINS IN 2007
OFFICIAL WEBSITE
www.galterredimurgia.it

14. TERRE DI MURGIA LAG
anno 22008: “BOTTOM UP” TERRITORIAL
DEVELOPMENT

15. TERRE DI MURGIA LAG
anno 22008: “BOTTOM UP” TERRITORIAL
DEVELOPMENT

16. TERRE DI MURGIA LAG
anno 2009 – 2009: FULFILLED OBJECTIVES

17. TERRE DI MURGIA LAG
annoFirst step 2009-2010: OK!

18. TERRE DI MURGIA LAG
anno 2SECOND STEP 2010: OK!

19. TERRE DI MURGIA LAG
annoTLDP 2007-2013 STARTS BEING IMPLEMENTED

20. TERRE DI MURGIA LAG
2010 LDP: OBJECTIVES

21. TERRE DI MURGIA LAG
ROLE AND FUNCTIONS 2010-2015

22. TERRE DI MURGIA LAG
A) SUBJECT IMPLEMENTING THE LDP 2007-2013
A) Valorization of local productive
resources
B) Valorization of natural and cultural
resources
STRATEGY
THEMATIC FIELDS:

23. FULFILLED
SOME EXAMPLES:
A) Subject
implementing
the LDP OBJECTIVES

25. Terre di Murgia LAG moves through the rural
outstandind sites of its territory
Terre di Murgia LAG moves through the rural
outstandind sites of its territory

29. 86financed projects
66 20ALTAMURA SANTERAMO IN COLLE
€ 10.591.441,79
31.12.2013
€ 8.267.059,79 € 2.324.382,00
Terre di Murgia
LAG
implements the
LDP (Local
Development
Programme)

30. Expected
Results

31. ITINERARIESMEASURE 313 ACTION 1
2014
Measure: 313 Encouragement of tourism activities

32. INFO POINTMEASURE 313 AZION 2
2014

33. SETTING UP OF
TRAILS MEASURE 313 ACTION 3
2014

34. MEASURE 331 ACTION 2INFORMATION PLANINFORMATION PLAN
THROUGH 31.12.2015
EVENTS/STUDY VISITS/PUBLICATIONS

35. OFFICIAL WEB SITE
www.galterredimurgia.it
}
-Constitutive act
-Announcements
-Cooperation
-Europe
-News
2014

36. TOURIST INFORMATION
www.murgiapride.c
om

37. TOURIST INFORMATION
What does MURGIA
PRIDE mean?
VISION, PASSION,
COURAGE…
www.murgiapride.c
om

38. LAG – LEADER – CLLD
2014 - 2020
STRATEGY
TERRE DI MURGIA LAG
2014 - 2020
STRATEGY
TERRE DI MURGIA LAG
2014 - 2020

39. http://enrd.ec.europa.eu/leader/en/leader_en.cfm
Community – Led Local Development
(CLLD) 2014 - 2020

40. LAG– EU – CLLD
2014 - 2020
The public/private partnership between local
dealers, in compliance with the CLLD approach,
gives the LAG a leading role in local
development processes;
The LAG prepares a Local Development Plan.
The implementation of its “measures” is
possible thanks to a qualified technical staff.

41. GAL – UE – CLLD
2014 - 2020
The targets pursued by each Local Development
Plan, in compliance with the CLLD approach, will be
focused on:
Specific thematic fields
The combination of many financial
resources/funds (that is multi-funded approach):
EAFRD - ERDF - ESF - EMFF
On the LDP 2007-2013 “best practises”, as a
development tool for the territory

42. GAL – UE – CLLD
2014 – 2020 – THEMATIC FIELDS
The Terre di Murgia LAG LDP 2014-2020 will
be focused on two main thematic fields:
• 1) development and innovation of the short
supply chains and of the local production
systems (agricultural and food, craft);
• 2) Sustainable tourism;
All that is consistent with the LDP 2007-2013

43. TERRE DI MURGIA LAG
2014 – 2020 «MAIN OBJECTIVE»
THEMATIC FIELDS 2014 – 2020
MAIN OBJECTIVE
ACTIONS ALREADY INCLUDED IN THE
PSL 2007 – 2013

44. MAIN OBJECTIVE
BIO-DISTRICT - 2014 - 2020
BIO-DISTRICT
2014 - 2020

45. MAIN OBJECTIVE:
BIO-DISTRICT - 2014 - 2020
- A Bio-District is a geographical area where farmers, citizens,
touristic operator, associations and public administrations set in a
network aimed at Sustainable Management of Natural Resources,
starting from the organic food production and food consumption
(short supply chains, social oriented purchase groups, bio-canteens,
etc…)
- In a Bio-District the promotion of organic products is strictly related
to the promotion of the territory with all its peculiarities. It fosters
economical, social and cultural development.

46. OBJECTIVES
BIO-DISTRICT - 2014 - 2020
•Individualization of those supply chains that will be
included in the Bio-District, according to the biological varieties
characterizing the territory
•Individualization and application of a traceability
system by producing a set of specifications regulating each
link of the supply chains
•Conversion to organic agriculture in some
selected areas (according to the soil, the development
strategy, etc.)

47. OBJECTIVES
BIO-DISTRICT - 2014 - 2020
•Estabilish stronger connections between local
agricultural, cultural, tourism and food supply sectors
•Expansion into domestic and International markets of
businesses participating in local supply chain projects
•Increase the share of the final price, by reducing the
number of businesses involved in a supply chain

48. THEMATIC FIELD
1)Production systems
In course of execution
2007-2013
Developing
2014-2020

49. THEMATIC FIELD
2) SUSTAINABLE TOURISM
2007-2013
In course of execution
2014-2020
Developing

50. BIODISTRETTO MURGIA 2014 – 2020
SHORT SUPPLY CHAIN: DURUM-WHEAT

51. HIGH MURGIA BIO-DISTRICT 2014 – 2020
SHORT SUPPLY CHAIN: PULSES

52. HIGH MURGIA BIO-DISTRICT 2014 – 2020
SHORT SUPPLY CHAIN: “GAS” – “GODO”

53. HIGH MURGIA BIO-DISTRICT 2014 – 2020
SUSTAINABLE TOURISM SUPPLY CHAIN

54. 27 marzo 2014 54
Thanks for yourThanks for your
attentionattention
Thanks for yourThanks for your
attentionattention