These slides are used to play the Campaign Game, a hilarious and insightfull game to learn to design future proof content production plans. Read more about the game on http://circularcontent.com/projects/campaign-game/

1. The Campaign Game

2. Why?

3. People share soup.
Not the recipe and ingredients.
Tomatsuppe by cyclonebill CC BY-SA
Raw ingredients Manipulation
Recipe
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Soup

4. http://circularcontent.com/wikimania2016/http://circularcontent.com/ccsummit2015/
To learn about the soup and the ingredients…

5. Goal
Learn to make future proof content production plans.
The Campaign Game
Have fun and meanwhile….

6. STEP 1: SETUP
1. Determine who will be the client
2. Draw a client card
3. The client draws a challenge card
4. Other players draw a creative card
Practice round

7. STEP 2: CREATE
Help your client!
Think about a campaign and the pitch.
Practice round

8. Rules
Q. Can you play without someone playing the client?
A. Sure. Just draw a client card and put it in front of you.
Q. Can someone play the client and a creative at the same time?
A. Absolutely. Don’t sue us for invigorating your multiple personalities disorder.
Q. My card sucks. Can I draw a new one?
A. Sure, the world ain’t fair. Neither should you be playing this game.
Q. I have a perfect idea for a creative/client/challenge card. Can I add it to the deck?
A. Duh!? Look for the blank cards and whip that sharpie!

9. Now for real!

10. STEP 1: SETUP
1. Determine who will be the client
2. Draw a client card
3. The client draws a challenge card
4. Other players draw a creative card

11. STEP 2: CREATE
Help your client!
Think about a campaign and the pitch.

12. STEP 3: BREAK DOWN
Break down your campaign in small pieces!

13. STEP 4: IMPACT

14. STEP 5: REMIX

15. RECAP
What did you learn?

16. Creating a future proof content
production plan is difficult?
There’s a tool for that.
http://circularcontent.com/sharing-manual/octoolbox/

17. http://circularcontent.com/projects/campaign-game/
Want to play again?

18. Feedback?

19. Sebastiaan ter Burg
www.circularcontent.com
sebastiaan@circularcontent.com
@ter_burg