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Whatever that may be?
       Andrew Smith
   A Geek who is paid to
    share lots of tech stuff
   Works at the Open
    University as an
    academic
   Currently author / co-
    author of thirteen text
    books
   Also author / co-author
    of academic papers
   An operating system (used on
    your Android Phone)
   A case of bureaucratic traction
   Personal motivation to ensure it
    recruits students (above target)
   Used different social media tools
    to get message out there
   Built up a „presence‟
   Went from unranked
    ◦ To Google Page 2
    ◦ Then Page 1
   I did get others to help (this is
    valuable)
   Don‟t expect to be Stephen Fry
   Followers are useful

   Getting your page links out there
    is more useful
   Bit.ly and other short URLs
   Google will find these
   Don‟t go mad with twitter fever, its
    about timing and content
   Have something to say
   Follow others
   Pre-tweet / re-tweet / reply
   Automate with Twuffer, TweetDeck or
    IFTTT

   Decision:
    ◦ Do you want it to be your private
      ramblings?
    ◦ Do you wish it to be your professional
      persona?
    ◦ Or both?
   Its not a case of what is better
   More, which is right (for you)
   Which may be both
    ◦   You as an individual
    ◦   You as a „Fan Page‟
    ◦   You as a „group page‟
    ◦   You as a „hang out‟
    ◦   Using events …


   Ability to link to RSS/Twitter
   Helps the narrative
   You the blogger
   Others blogging on you
   Linking to
    Facebook/Twitter/Google+
    (more soon)

   Can be on anything
   You can set it up to be your
    website
    ◦ So www.you.com
   You can email entries
    ◦ Therefore you can send them from
      your smart-phone-pad-email-
      client thingy
   Frequency is important, blogs
    with the frequency of a comet
    don‟t do well
   This one is slightly more challenging
   You have to be of note albeit in a minor
    way
   Therefore it may be when you have
    something published
   Keep to facts, not opinions
   Anything posted must be verifiable
   Wikipedia
   RSS (really simple syndication)
    ◦ You may also discover terms like Atom
   You can feed twitter into Facebook or
    Google+
   You can feed your blog into Twitter
   You can feed other RSS sources into Twitter
   You can use Paper.Li and link with IFTTT

   Confused yet?
   We are writers?
   But …
    ◦ Many respond to the spoken as well
      as written word
    ◦ Poetry, prose and promotion
    ◦ Comedian Richard Herring is
      currently releasing five minute shorts
    ◦ Stephen Fry, used Twitter/AudioBoo
      as a parallel to QI series H
   Attempting to engage in a multi-
    media world (but keep it simple)
   About you
   About your work

   Its not one channel, its all working in unison
   Blog about each other
   Co-Retweet
   Agree posts on each other facebook
    walls
   Use „your writing group‟ as an
    interesting entity

   Agree collaboration
   Mumsnet ….
    ◦ How this was started was unconventional
    ◦ But look at the impact?
   There are no rules in this world, just
    enthusiasm

   Cross-posting and forum postings
   The impression of presence is often
    greater than presence itself
   Don‟t fall into the Johann Hari /
    (some) MP‟s trap / and don‟t try
    to be „I am Spartacus‟

   Keep it honest, ensure its fair
   Keep it as accurate as possible, if
    its an opinion, say so
   You will endure critique, respond,
    don‟t react
   Rather than searching the net, let the net
    come to you
   Setting key phrases
    ◦ Title of your work, your name, your pseudonym
    ◦ Live or as a daily/weekly digest


   I use it to watch „me‟, „modules‟ and others
   “The codfish lays ten thousand eggs, The
    homely hen lays one; The codfish never
    cackles, To tell you when she's done; And so
    we scorn the codfish, While the humble hen we
    prize; Which only goes to show you, That it
    pays to advertise”
   Blog : www.teraknor.co.uk
   Twitter : @teraknor
   WikiPedia : Andrew Smith Author Education
    Professional

    ◦ LinkedIn is also very useful
    ◦ PR does help, but they are an effort

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Towcester Writers Presentation

  • 1. Whatever that may be? Andrew Smith
  • 2. A Geek who is paid to share lots of tech stuff  Works at the Open University as an academic  Currently author / co- author of thirteen text books  Also author / co-author of academic papers
  • 3. An operating system (used on your Android Phone)  A case of bureaucratic traction  Personal motivation to ensure it recruits students (above target)
  • 4. Used different social media tools to get message out there  Built up a „presence‟  Went from unranked ◦ To Google Page 2 ◦ Then Page 1  I did get others to help (this is valuable)
  • 5. Don‟t expect to be Stephen Fry  Followers are useful  Getting your page links out there is more useful  Bit.ly and other short URLs  Google will find these  Don‟t go mad with twitter fever, its about timing and content
  • 6. Have something to say  Follow others  Pre-tweet / re-tweet / reply  Automate with Twuffer, TweetDeck or IFTTT  Decision: ◦ Do you want it to be your private ramblings? ◦ Do you wish it to be your professional persona? ◦ Or both?
  • 7. Its not a case of what is better  More, which is right (for you)  Which may be both ◦ You as an individual ◦ You as a „Fan Page‟ ◦ You as a „group page‟ ◦ You as a „hang out‟ ◦ Using events …  Ability to link to RSS/Twitter
  • 8. Helps the narrative  You the blogger  Others blogging on you  Linking to Facebook/Twitter/Google+ (more soon)  Can be on anything
  • 9. You can set it up to be your website ◦ So www.you.com  You can email entries ◦ Therefore you can send them from your smart-phone-pad-email- client thingy  Frequency is important, blogs with the frequency of a comet don‟t do well
  • 10. This one is slightly more challenging  You have to be of note albeit in a minor way  Therefore it may be when you have something published  Keep to facts, not opinions  Anything posted must be verifiable  Wikipedia
  • 11. RSS (really simple syndication) ◦ You may also discover terms like Atom  You can feed twitter into Facebook or Google+  You can feed your blog into Twitter  You can feed other RSS sources into Twitter  You can use Paper.Li and link with IFTTT  Confused yet?
  • 12. We are writers?  But … ◦ Many respond to the spoken as well as written word ◦ Poetry, prose and promotion ◦ Comedian Richard Herring is currently releasing five minute shorts ◦ Stephen Fry, used Twitter/AudioBoo as a parallel to QI series H  Attempting to engage in a multi- media world (but keep it simple)
  • 13. About you  About your work  Its not one channel, its all working in unison
  • 14. Blog about each other  Co-Retweet  Agree posts on each other facebook walls  Use „your writing group‟ as an interesting entity  Agree collaboration
  • 15. Mumsnet …. ◦ How this was started was unconventional ◦ But look at the impact?  There are no rules in this world, just enthusiasm  Cross-posting and forum postings  The impression of presence is often greater than presence itself
  • 16. Don‟t fall into the Johann Hari / (some) MP‟s trap / and don‟t try to be „I am Spartacus‟  Keep it honest, ensure its fair  Keep it as accurate as possible, if its an opinion, say so  You will endure critique, respond, don‟t react
  • 17. Rather than searching the net, let the net come to you  Setting key phrases ◦ Title of your work, your name, your pseudonym ◦ Live or as a daily/weekly digest  I use it to watch „me‟, „modules‟ and others
  • 18. “The codfish lays ten thousand eggs, The homely hen lays one; The codfish never cackles, To tell you when she's done; And so we scorn the codfish, While the humble hen we prize; Which only goes to show you, That it pays to advertise”
  • 19. Blog : www.teraknor.co.uk  Twitter : @teraknor  WikiPedia : Andrew Smith Author Education Professional ◦ LinkedIn is also very useful ◦ PR does help, but they are an effort

Editor's Notes

  1. Who am I > GeekThe short story of T155No solutions, no magic bullets, ideas, experiences and a work in progressTwitterFacebook/Google+BlogsWikipediaIs YouTube or AudioBoo any use?Creating a storyMash up RSSGoogle AlertsCollaboration and community (helping each other)Publishing via Kindle