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Teradata
Demand Chain Management (DCM)


Release 4
Teradata Highlights

• Teradata Corporation – Launched October 1, 2007
  > Global Leader in Enterprise Data Warehousing
     – EDW/ADW Database Technology
     – Analytic Solutions
     – Consulting Services
  > Positioned in Gartner’s Leaders Quadrant
    in data warehousing since 1999
• U.S. publicly-traded software company
  > S&P 500 Member
  > Listed NYSE: “TDC”
  > NYSE Arca Tech 100
• Global presence and world-class customer list
  > Nearly 925 customers
  > More than 2,400 installations
• 6,400+ associates
The Demand Chain

Results                                                                            Inputs
• Accurate demand forecast                                                         • Location Sku: Time Series
• Statistical and user defined                                                       Forecasts, Orders, Allocations
  replenishment plans                                                              • Individual location based
• Actionable allocation plan                  Demand Pulls Product                   historical sales, future events
                                                                                   • Inventory strategy, lead times,
                                                                                     trend
                                         How much of each item do I need to
                                          have at each Location and when?




                        Source          Carrier          DC            Store       Consumer


Inputs                                   Product Flows Efficiently                 End Results
• PO data, Partners, Orders,                                                       • Product in the right place at the
  ASN’s                                                                              right time
• Expected ship and arrival (ETA’s)    Is the ordered product moving efficiently   • Improved sales and turns
• Anticipated events                  through the supply chain to the Locations,   • Customer satisfaction
                                          according to plan and latest trends?
• Merchandise movements
The Opportunity

Demand Chain Improvements!
• After 40 years of investment in
  technology to address Out-of-Stocks
  and improve inventory productivity       • Retail Out of Stocks average 7.9% nationally,
                                             over 10% on promoted items
  we still have                            • A typical retailer loses 4% of sales due to OOS
   > 8% to 10% OOS, doubling during
     promotions
   > Redundant and unproductive            • Retailers experience OOS rates between 6% and
     inventories                             10% for non-promoted products
   > Returns                               • For promoted products, OOS rates of 18% to
                                             24% are not uncommon
                                           • In an AMR Research survey, almost 70% of
                                             shoppers surveyed said they would shop for OOS
 “ 10% reduction in out-of-stocks is the     items at a competitor’s store or website
  equivalent of adding a billion-dollar
  brand.”
   – Jake Barr, Proctor & Gamble



 “ Staying in-stock remains the top
  revenue opportunity in North America.”

   – VP Sales, Top 5 CP Company
Teradata Solutions

Demand Chain Management
 Financial                                                  Customer
Management         Demand and Supply Chain Solutions       Management


                   Teradata Demand
                  Chain Management



                         Seasonal
                                             Demand
   Contribution    Profile & Intelligent
                                            Forecasting
                    Profile Clustering

   Promotions          Automated            Time Phased
   Management        Replenishment         Replenishment


                    Intelligent Product      Capacity
    Allocation
                       Introduction          Planning



                  Teradata Enterprise Data Warehouse
                      Industry Logical Data Models
The Value Of Teradata DCM

• Our extensive experience in implementing
  demand and supply chain solutions for leading
  global retailers, validate our ability to
  > Optimize regular and promotional
    store/SKU forecast and order accuracy
  > Improve promotional planning, and
  > Align inventory investment with
    customer demand
• This results in
  > Sales increases ranging from 2% - 8%
  > Inventory turns increases ranging
    from 20% - 40%
  > Improved labor productivity and execution
• This delivers a substantial net earnings increase and payback
  in less than 12 months after implementation
The Solution

  Teradata Demand Chain Management

                           Regular and            Replenishment
      Item                                        and Allocation              Capacity
                           Promotional
   Contribution                                     Point-in-Time and         Planning
                         Demand Forecast              Time Phased

DCM Modules              DCM Modules             DCM Modules             DCM Module
• Contribution           • Seasonal Profile      • Auto and Time         • Capacity Planning
                         • Demand                  Phased
Outputs                                                                  Outputs
                           Forecasting             Replenishment
• Ranking of items                                                       • Shifting of orders
                         • Promotions Mgt        • Allocation
  based on sales                                                           to account for
                         • Intelligent Prod
  dollars, sales units                           Outputs                   available DC
                           Intro
  and gross margin                               • Up to 65 week order     capacity
  dollars                Outputs                   forecast
                         • Regular and           • Multiple time
                           Promotional sku         horizons
                           location level and    • Forecast based
                           aggregate forecasts     allocation with
                         • Automated               various methods
                           Seasonal Profiles       including
                         • Multiple time           contribution
                           horizons from daily
                           to 65 weeks
The Solution

Teradata Demand Chain Management
• Dynamic ranking of Product performance at any level of the product or location hierarchy
• % Ranking according to contribution to sales units, sales dollars and margin dollars
• As with everything else in DCM, contribution coding is done “bottom-up” at the Store/SKU
  level!
   > This enables greater precision (and ROI) in inventory investments
   > Enables localised assortment
                                                                                Item
• Solution used to identify importance to the business                       Contribution
• Automatically picks up Life Cycle changes
                                                                         DCM Modules
                                                                         • Contribution
   Contribution         %          Customer Service Level
                                                                         Outputs
      Code         Contribution      Actual        Desired               • Ranking of items based
                                                                           on sales dollars, sales
         A           Top 60%          79%            99%                   units and gross margin
                                                                           dollars
         B           Next 20%         83%            97%

         C           Next 15%         95%            95%

         D           Next 4%          100%           93%

         E          Bottom 1%         100%           91%
The Solution

Teradata Demand Chain Management
• Automatically identifies products and locations that demonstrate similar
  seasonal selling patterns without hierarchical dependencies
• Provides a forecast based upon actual consumer
  demand, accounting for lost sales due to stock outs              Regular and
• Use of multiple algorithms in parallel to drive                  Promotional
  greater forecast accuracy in a bottoms up approach           Demand Forecast
• Ability to forecast future promotions based upon            DCM Modules
  past promotions’ results considering various                • Seasonal Profile
                                                              • Demand Forecasting
  promotional drivers                                         • Promotions Mgt
                                                              • Intelligent Prod Intro.
• Simulation capability optimizes forecasts and orders
                                                              Outputs
• Provides the ability to intelligently match new SKUs        • Regular and
  to existing SKUs in order to seed an initial forecast         Promotional sku
                                                                location level and
  for the new SKU                                               aggregate forecasts
                                                                   • Automated Seasonal
                                                                     Profiles
                                                                   • Multiple time horizons
                                                                     from daily to 65 weeks
The Solution

Teradata Demand Chain Management
• Provides both point-in-time and time phased replenishment
• Business policies transform the sales forecasts into replenishment orders, over
  multiple time horizons (daily to 65 weeks)
• Time Phased Orders allow for Store-DC Synchronization
                                                                  Replenishment
• Orders built at store and DC, approve or modify store
                                                                  and Allocation
  orders to DC for execution                                        Point-in-Time and
• User defined service levels, safety stock considers,                Time Phased

  volatility, popularity, rates of sale, forecast accuracy     DCM Modules
                                                               • Auto and Time Phased
• Supports a variety of Allocation methods and types             Replenishment
  including forecast driven                                    • Time Phased
                                                                 Replenishment
• Integrated Replenishment and Allocation supports             Outputs
  hold ‘n flow strategy for distribution                       • Up to 65 week order
                                                                   forecast
                                                                 • Multiple time horizons
                                                                 • Forecast based
                                                                   allocation with various
                                                                   methods including
                                                                   contribution
The Solution

Teradata Demand Chain Management
• Calculates DC capacity utilizations and adjustments needed to stay within capacity and support demand
• Each week, corporate roll ups at cube, case and pallet are done for all order forecasts, for all locations,
  for a 65 week planning horizon
• Can include the results of a Simulation from the Replenishment module
                      140,000


                      130,000                                                                         Capacity
                                                                                                      Planning
                      120,000


                      110,000                                                                   DCM Module
                                                                                                • Capacity Planning
                      100,000
                                                                                                Outputs
   Week
                                                                                                • Shifting of orders to
                        90,000
                                                                                                  account for available
                                                                                                  DC capacity
                        80,000


                        70,000


                        60,000


                        50,000
                                   32       33       34       35       36       37       38
          Cumulative Shortfall            4,879    25,074   17,433   1,427     0       0
          Requirement            58,665   63,275   67,426   75,067   91,073 135,143 80,171
          Capacity               92,500   92,500   92,500   92,500   92,500   92,500   74,000
                                                            Cases
What Is Unique About DCM?

• Provides a forecast based upon actual consumer
  demand, accounting for lost sales due to stock outs
• Use of multiple algorithms in parallel to drive
  greater forecast accuracy in a bottoms up approach
• Automated Seasonal Profiling identifies products and
  locations that demonstrate similar seasonal selling
  patterns without hierarchical dependencies
• Ability to forecast future promotions based upon
  past promotions’ results
• Dynamic ranking of product performance at any
  level of the product or location hierarchy, enables
  alignment between inventory investment and return
• Time phased replenishment that provides synchronization of inventory
  throughout the supply chain and supports collaboration with vendors
• Integrated Forecasting, Replenishment and Allocation solution
• Scalability which enables a forecast to be calculated for every sku location
  weekly or daily and rolled up at any level of product/location
  hierarchy...resulting in improved accuracy
Teradata DCM Release 4

Dashboard/Workbench
                         • Improved Usability through coherent navigation –
                           less clicks
                         • Change location/category selection without leaving
                           screen
                         • View details on Exception or SOQ without leaving
                           screen



                         • Provide meaningful information and alerts with
                           minimal navigation
                         • Focus alerts on actionable information
                         • Alerts to tell user what to look at versus simply
                           dumping information



                         • Pre-defined layouts, flow and navigation by key roles


                         • Flexibility for UI configuration
                         • Maximum flexibility for configuring DCM Customer
                           specific views
                         • Role specific views – can be as simple or complex as
                           desired
                         • Define multiple pages for different processes/views
                         • User preference to
                             > include/exclude portlets
                             > define same portlet multiple times for different
                               scopes of data
Teradata DCM Release 4

KPI and Contribution Details
                               •   YTD, MTD, Week comparison
                               •   Actual, Plan and Forecast
                               •   Multiple Graph Types
                               •   Configurable Settings


                               • KPI Metrics by Contribution
                               • Breakdown by Sales $, Units, GM $
Teradata DCM Release 4

Exception Details
                         • Exception Detail screen allows user to
                           change the Location/Classification and
                           Exception Type to view.



                         • Available for Executives, H.O. and
                           Store/DC Managers to review Exceptions
                           at appropriate Location/Classification
                           level from Exception Portlet in DCM
                           Workbench.



                         • Exception Summary panel displays each
                           Exception Type: # SKU/Locations, trend
                           arrows and sparklines for selected
                           Location/Classification



                         • User has ability to define which Exception
                           Types to display and including optional
                           trend arrows and sparklines in Exceptions
                           Setting screen.



                         • Ability to drill into the Exception Detail
                           screen for a specific Exception Type to
                           display SKU/Location detail grid with
                           hyperlink to an Exception Popup Graph

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Teradata Demand Chain Management (DCM): Version 4

  • 2. Teradata Highlights • Teradata Corporation – Launched October 1, 2007 > Global Leader in Enterprise Data Warehousing – EDW/ADW Database Technology – Analytic Solutions – Consulting Services > Positioned in Gartner’s Leaders Quadrant in data warehousing since 1999 • U.S. publicly-traded software company > S&P 500 Member > Listed NYSE: “TDC” > NYSE Arca Tech 100 • Global presence and world-class customer list > Nearly 925 customers > More than 2,400 installations • 6,400+ associates
  • 3. The Demand Chain Results Inputs • Accurate demand forecast • Location Sku: Time Series • Statistical and user defined Forecasts, Orders, Allocations replenishment plans • Individual location based • Actionable allocation plan Demand Pulls Product historical sales, future events • Inventory strategy, lead times, trend How much of each item do I need to have at each Location and when? Source Carrier DC Store Consumer Inputs Product Flows Efficiently End Results • PO data, Partners, Orders, • Product in the right place at the ASN’s right time • Expected ship and arrival (ETA’s) Is the ordered product moving efficiently • Improved sales and turns • Anticipated events through the supply chain to the Locations, • Customer satisfaction according to plan and latest trends? • Merchandise movements
  • 4. The Opportunity Demand Chain Improvements! • After 40 years of investment in technology to address Out-of-Stocks and improve inventory productivity • Retail Out of Stocks average 7.9% nationally, over 10% on promoted items we still have • A typical retailer loses 4% of sales due to OOS > 8% to 10% OOS, doubling during promotions > Redundant and unproductive • Retailers experience OOS rates between 6% and inventories 10% for non-promoted products > Returns • For promoted products, OOS rates of 18% to 24% are not uncommon • In an AMR Research survey, almost 70% of shoppers surveyed said they would shop for OOS “ 10% reduction in out-of-stocks is the items at a competitor’s store or website equivalent of adding a billion-dollar brand.” – Jake Barr, Proctor & Gamble “ Staying in-stock remains the top revenue opportunity in North America.” – VP Sales, Top 5 CP Company
  • 5. Teradata Solutions Demand Chain Management Financial Customer Management Demand and Supply Chain Solutions Management Teradata Demand Chain Management Seasonal Demand Contribution Profile & Intelligent Forecasting Profile Clustering Promotions Automated Time Phased Management Replenishment Replenishment Intelligent Product Capacity Allocation Introduction Planning Teradata Enterprise Data Warehouse Industry Logical Data Models
  • 6. The Value Of Teradata DCM • Our extensive experience in implementing demand and supply chain solutions for leading global retailers, validate our ability to > Optimize regular and promotional store/SKU forecast and order accuracy > Improve promotional planning, and > Align inventory investment with customer demand • This results in > Sales increases ranging from 2% - 8% > Inventory turns increases ranging from 20% - 40% > Improved labor productivity and execution • This delivers a substantial net earnings increase and payback in less than 12 months after implementation
  • 7. The Solution Teradata Demand Chain Management Regular and Replenishment Item and Allocation Capacity Promotional Contribution Point-in-Time and Planning Demand Forecast Time Phased DCM Modules DCM Modules DCM Modules DCM Module • Contribution • Seasonal Profile • Auto and Time • Capacity Planning • Demand Phased Outputs Outputs Forecasting Replenishment • Ranking of items • Shifting of orders • Promotions Mgt • Allocation based on sales to account for • Intelligent Prod dollars, sales units Outputs available DC Intro and gross margin • Up to 65 week order capacity dollars Outputs forecast • Regular and • Multiple time Promotional sku horizons location level and • Forecast based aggregate forecasts allocation with • Automated various methods Seasonal Profiles including • Multiple time contribution horizons from daily to 65 weeks
  • 8. The Solution Teradata Demand Chain Management • Dynamic ranking of Product performance at any level of the product or location hierarchy • % Ranking according to contribution to sales units, sales dollars and margin dollars • As with everything else in DCM, contribution coding is done “bottom-up” at the Store/SKU level! > This enables greater precision (and ROI) in inventory investments > Enables localised assortment Item • Solution used to identify importance to the business Contribution • Automatically picks up Life Cycle changes DCM Modules • Contribution Contribution % Customer Service Level Outputs Code Contribution Actual Desired • Ranking of items based on sales dollars, sales A Top 60% 79% 99% units and gross margin dollars B Next 20% 83% 97% C Next 15% 95% 95% D Next 4% 100% 93% E Bottom 1% 100% 91%
  • 9. The Solution Teradata Demand Chain Management • Automatically identifies products and locations that demonstrate similar seasonal selling patterns without hierarchical dependencies • Provides a forecast based upon actual consumer demand, accounting for lost sales due to stock outs Regular and • Use of multiple algorithms in parallel to drive Promotional greater forecast accuracy in a bottoms up approach Demand Forecast • Ability to forecast future promotions based upon DCM Modules past promotions’ results considering various • Seasonal Profile • Demand Forecasting promotional drivers • Promotions Mgt • Intelligent Prod Intro. • Simulation capability optimizes forecasts and orders Outputs • Provides the ability to intelligently match new SKUs • Regular and to existing SKUs in order to seed an initial forecast Promotional sku location level and for the new SKU aggregate forecasts • Automated Seasonal Profiles • Multiple time horizons from daily to 65 weeks
  • 10. The Solution Teradata Demand Chain Management • Provides both point-in-time and time phased replenishment • Business policies transform the sales forecasts into replenishment orders, over multiple time horizons (daily to 65 weeks) • Time Phased Orders allow for Store-DC Synchronization Replenishment • Orders built at store and DC, approve or modify store and Allocation orders to DC for execution Point-in-Time and • User defined service levels, safety stock considers, Time Phased volatility, popularity, rates of sale, forecast accuracy DCM Modules • Auto and Time Phased • Supports a variety of Allocation methods and types Replenishment including forecast driven • Time Phased Replenishment • Integrated Replenishment and Allocation supports Outputs hold ‘n flow strategy for distribution • Up to 65 week order forecast • Multiple time horizons • Forecast based allocation with various methods including contribution
  • 11. The Solution Teradata Demand Chain Management • Calculates DC capacity utilizations and adjustments needed to stay within capacity and support demand • Each week, corporate roll ups at cube, case and pallet are done for all order forecasts, for all locations, for a 65 week planning horizon • Can include the results of a Simulation from the Replenishment module 140,000 130,000 Capacity Planning 120,000 110,000 DCM Module • Capacity Planning 100,000 Outputs Week • Shifting of orders to 90,000 account for available DC capacity 80,000 70,000 60,000 50,000 32 33 34 35 36 37 38 Cumulative Shortfall 4,879 25,074 17,433 1,427 0 0 Requirement 58,665 63,275 67,426 75,067 91,073 135,143 80,171 Capacity 92,500 92,500 92,500 92,500 92,500 92,500 74,000 Cases
  • 12. What Is Unique About DCM? • Provides a forecast based upon actual consumer demand, accounting for lost sales due to stock outs • Use of multiple algorithms in parallel to drive greater forecast accuracy in a bottoms up approach • Automated Seasonal Profiling identifies products and locations that demonstrate similar seasonal selling patterns without hierarchical dependencies • Ability to forecast future promotions based upon past promotions’ results • Dynamic ranking of product performance at any level of the product or location hierarchy, enables alignment between inventory investment and return • Time phased replenishment that provides synchronization of inventory throughout the supply chain and supports collaboration with vendors • Integrated Forecasting, Replenishment and Allocation solution • Scalability which enables a forecast to be calculated for every sku location weekly or daily and rolled up at any level of product/location hierarchy...resulting in improved accuracy
  • 13. Teradata DCM Release 4 Dashboard/Workbench • Improved Usability through coherent navigation – less clicks • Change location/category selection without leaving screen • View details on Exception or SOQ without leaving screen • Provide meaningful information and alerts with minimal navigation • Focus alerts on actionable information • Alerts to tell user what to look at versus simply dumping information • Pre-defined layouts, flow and navigation by key roles • Flexibility for UI configuration • Maximum flexibility for configuring DCM Customer specific views • Role specific views – can be as simple or complex as desired • Define multiple pages for different processes/views • User preference to > include/exclude portlets > define same portlet multiple times for different scopes of data
  • 14. Teradata DCM Release 4 KPI and Contribution Details • YTD, MTD, Week comparison • Actual, Plan and Forecast • Multiple Graph Types • Configurable Settings • KPI Metrics by Contribution • Breakdown by Sales $, Units, GM $
  • 15. Teradata DCM Release 4 Exception Details • Exception Detail screen allows user to change the Location/Classification and Exception Type to view. • Available for Executives, H.O. and Store/DC Managers to review Exceptions at appropriate Location/Classification level from Exception Portlet in DCM Workbench. • Exception Summary panel displays each Exception Type: # SKU/Locations, trend arrows and sparklines for selected Location/Classification • User has ability to define which Exception Types to display and including optional trend arrows and sparklines in Exceptions Setting screen. • Ability to drill into the Exception Detail screen for a specific Exception Type to display SKU/Location detail grid with hyperlink to an Exception Popup Graph