1. Brands
as
Publishers
Teppo Hudson
@teppohudson
Founder of Publishzer.com

2. Publishzer is a tool
to create magazines out
the content that inspires
you.
We reinvent
magazines

3. 1. Media
(R)evolution

4. Magazines
follow the fate
of music

7. AVERAGE
1% of paper readers subscribers to magazine’s
iPad mags.
THE BEST (Economist)
6% of paper readers subscribe to iPad mag
(source: Adweek.com & Technologyreview.com)

8. 2. Value for
Brands

9. Family
Recommendations
Friends

10. Not trusted Too much
http://www.kapitalistmagazine.com/Images/magazine-stack.jpg
We live in a world where attention has become so scarce to become as valuable as
currency

11. “Mastering how to create niche-targeted
compilations of content is indeed one of
the key lifesaving strategies”
Like they’ve done for decades in art
galleries
CREATE AN EXPERIENCE

12. Key influence on customer decision (%)
Spouse
Children
Parent
Friend
Expert
News
Online ad
0 12.5 25 37.5 50
Source: Marketer.com

14. 3. What is this
for Hacks &
Hackers

15. Content and bloggers
are the shaping force
in publishing markets

16. Co-creation business
100
%
90 Toda
% y
80
%
70 Business
%
60
% Hype /
50
Speculati
%
40 on
%
30
%
20
%
10
%
1 1 1
1 2 3 4 5 6 7 8 9
0 1 2

17. The media industries
forgot the creative
ones.
music, publishing,
films etc

18. Audien
Brand
Blogger ce
Journali
st Audien
Brand
ce
Platfor
ms Audien
Brand
ce

19. “Social curation sits in
the middle of the
intersection, hugging
both ad business and
creative needs”

20. Get Inspired. Now!
Teppo Hudson
teppo.hudson@publishzer.com
@teppohudson