This presentation was delivered to the editorial and marketing team at a traditional newspaper. We explored how an 'old-fashioned' print publication can use new media, social media, seo, search engine optimization, youtube, video marketing, and more to build readership, subscriptions and engagement with their audience.

1. Ten New Media Opportunities for Traditional MediaJay Berkowitz www.TenGoldenRules.com 561-620-9121

3. This breaking news brought to you by Twitter…

4. Follow people in a topic areaWeFollow.com

5. Follow people in your area TwitterGrader.com

6. Google Alerts

7. RSSFeeds

8. 2. The Three E’s of Social Media – Educate‘How to get traffic to old blog posts…’

9. The Three E’s - Entertain 4.3 million #7 celebrity

10. The Three E’s - Engage www.Twitter.com/Iconic88

12. TIME Person of the year in 2010 – World’s youngest Billionaire, March 2011 worth $13.5 billion

13. Facebook Advertising is beating Google Advertising

14. Target demographics and ‘Like-ographics’

15. 2 campaigns – Same Landing Page Google CPA = $8.94Facebook CPA $2.70

17. Keyword Research Google, WordTracker, Keyword Discovery

18. Target 250 – 1000 words per page

19. How many links TO a site TenGoldenRules has 4,979 Links TO the site

20. Link Popularity Link Popularity is a value rating for each website based on the quantity, value and relevancy of the links to their site. The TouchGraphreveals the network of connectivity between Ten Golden Rules and other websites.

21. Panda!

22. Quality Raters Guidelines http://www.barcelona-webdesign.com/download/GOOGLE_quality-rater-guidelines.pdf

23. Panda Guidelines Design and user experience matter for SEO Obviously optimized copy is bad for SEO Page Speed counts Good visitors metrics are good for SEO Click through rates on organic listings matter Where your traffic comes from matters

24. Social Signals

25. Only 46% of marketers are using YouTube the #3 website and #2 search engine

26. http://www.socialmediaexaminer.com/social-media-marketing-industry-report-2010/

27. Commonly used Social Media…

28. YouTube is the #2 Search Engine

29. YouTube is the #3 Website (Alexa)

30. iJustine = 1.2 Million Subscribers

31. Product Demonstration

32. Video Optimized for the Search Engines

33. New Opportunities for Local Business to Market with Location Based Networking

35. Augmented RealityAccrossAir

36. Augmented RealityAccrossAir

37. Internet Radio Podcasts – used by 25% of people Little competition for businesses

41. Golden Rule #3 Create a UVP

42. Tip of the Week, breaking news alerts etc.

43. You aren’t dreaming – those ads are following you around… (retargeting)

44. Cascade Content!