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the ten golden rules of social media
@jayberkowitz www.tengoldenrules.com
the ten golden rules of social media
@jayberkowitz
• what makes social media work for business
and personal brand developm...
the ten golden rules of social media
@jayberkowitz
it’s not about you
put their name in lights
retweet
recognize and interact
recognize and interact
the 95% rule
what is your passion?
If you build it they won’t just come
Campaign produced 14,545 targeted fans
The cost per fan was $0.22
‘if you like’
Photo Credit Flickr: avlxyz
facebook advertising
Photo Credit Flickr: avlxyz
Made in America Event Radio vs. Facebook
Facebook = 12x more RSVP’s and 4x more attendees
facebook advertising
3. there are no rules
3. there are no rules
facebook campaign testing 1,283 ads
3. there are no rules
@sharpie
content is king
what are your top 3-4 q’s
a picture is worth 1,000 clicks
“We saw traffic
triple from Pinterest
and it converts at a
higher rate than
traffic from
Facebook and
Twitter” Warby
Parke...
video!
Felix Arvid Ulf Kjelberg is a foul-mouthed Swedish video-game commentator
23.9 million total subscribers.
3.69 billion tot...
Facebook Video
Facebook Video
traffic x conversion = revenue
“That's an Aweber
lightbox with
Facebook integration.
It works really well
because the name of
the user is already
filled ...
“After someone opts in, they
receive a series of auto
emails that are design to
build trust, establish me as
the expert in...
video training course
webinar
book
what is your ebook
lead the trends
lead the trends
lead the trends
Photo credit - Wikipedia
YouTube Retargeting
Facebook Retargeting
mobile/apps
Facebook Mobile
• 1.5 billion users
• The average person check FB 14 times per day.
• 101 million people access FB via mob...
Promoted Social Content
Facebook custom audience
Podcasting
cascade content
cascade content
cascade content
cascade content
cascade content
the ten golden rules of social media
@jayberkowitz
1. it’s not about you
2. the 95% rule
3. if you build it they won’t jus...
Ten golden rules of social media slides 01 09 14
Ten golden rules of social media slides 01 09 14
Ten golden rules of social media slides 01 09 14
Ten golden rules of social media slides 01 09 14
Ten golden rules of social media slides 01 09 14
Ten golden rules of social media slides 01 09 14
Ten golden rules of social media slides 01 09 14
Ten golden rules of social media slides 01 09 14
Ten golden rules of social media slides 01 09 14
Ten golden rules of social media slides 01 09 14
Ten golden rules of social media slides 01 09 14
Ten golden rules of social media slides 01 09 14
Ten golden rules of social media slides 01 09 14
Ten golden rules of social media slides 01 09 14
Ten golden rules of social media slides 01 09 14
Ten golden rules of social media slides 01 09 14
Ten golden rules of social media slides 01 09 14
Ten golden rules of social media slides 01 09 14
Ten golden rules of social media slides 01 09 14
Ten golden rules of social media slides 01 09 14
Ten golden rules of social media slides 01 09 14
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Ten golden rules of social media slides 01 09 14

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The 10 most important strategies for using Social Media for business and personal brand development

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Ten golden rules of social media slides 01 09 14

  1. 1. the ten golden rules of social media @jayberkowitz www.tengoldenrules.com
  2. 2. the ten golden rules of social media @jayberkowitz • what makes social media work for business and personal brand development • develop your own social property • how to build your channels • simple 3-step social media rock star
  3. 3. the ten golden rules of social media @jayberkowitz
  4. 4. it’s not about you
  5. 5. put their name in lights
  6. 6. retweet
  7. 7. recognize and interact
  8. 8. recognize and interact
  9. 9. the 95% rule
  10. 10. what is your passion?
  11. 11. If you build it they won’t just come
  12. 12. Campaign produced 14,545 targeted fans The cost per fan was $0.22 ‘if you like’
  13. 13. Photo Credit Flickr: avlxyz facebook advertising
  14. 14. Photo Credit Flickr: avlxyz Made in America Event Radio vs. Facebook Facebook = 12x more RSVP’s and 4x more attendees
  15. 15. facebook advertising
  16. 16. 3. there are no rules
  17. 17. 3. there are no rules facebook campaign testing 1,283 ads
  18. 18. 3. there are no rules @sharpie
  19. 19. content is king
  20. 20. what are your top 3-4 q’s
  21. 21. a picture is worth 1,000 clicks
  22. 22. “We saw traffic triple from Pinterest and it converts at a higher rate than traffic from Facebook and Twitter” Warby Parker co-founder Neil Blumenthal
  23. 23. video!
  24. 24. Felix Arvid Ulf Kjelberg is a foul-mouthed Swedish video-game commentator 23.9 million total subscribers. 3.69 billion total views $8.47 million estimated yearly income after YouTube's 45% cut.
  25. 25. Facebook Video
  26. 26. Facebook Video
  27. 27. traffic x conversion = revenue
  28. 28. “That's an Aweber lightbox with Facebook integration. It works really well because the name of the user is already filled in.”
  29. 29. “After someone opts in, they receive a series of auto emails that are design to build trust, establish me as the expert in my space, and recommend solution that will solve their problems. Some of the these solutions I created myself, some are affiliate products, and some I don't make any money on but I recommend because they’re good.”
  30. 30. video training course
  31. 31. webinar
  32. 32. book
  33. 33. what is your ebook
  34. 34. lead the trends
  35. 35. lead the trends
  36. 36. lead the trends
  37. 37. Photo credit - Wikipedia
  38. 38. YouTube Retargeting
  39. 39. Facebook Retargeting
  40. 40. mobile/apps
  41. 41. Facebook Mobile • 1.5 billion users • The average person check FB 14 times per day. • 101 million people access FB via mobile per day • 71% mobile traffic
  42. 42. Promoted Social Content
  43. 43. Facebook custom audience
  44. 44. Podcasting
  45. 45. cascade content
  46. 46. cascade content
  47. 47. cascade content
  48. 48. cascade content
  49. 49. cascade content
  50. 50. the ten golden rules of social media @jayberkowitz 1. it’s not about you 2. the 95% rule 3. if you build it they won’t just come 4. there are no ‘rules’ 5. content is king 6. a picture is worth 1,000 clicks 7. video! 8. traffic x conversion = revenue 9. lead the trends 10.cascade content

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