1. VIDEO
RECOGNITION
1

2. What is Video Recognition?
Video Recognition is the use of a second
electronic device by television viewers to
connect to a program they're watching.
Video Recognition represents an attempt to
make TV more interactive for viewers, and
help promote social buzz around specific
programs.
2nd screen is the
REVOLUTIONARY INNOVATION
For Your Channel
2

3. Why Video Recogntion?
• There are 147 millions odd smartphone users in India
• Population of India – 1.27 billion as on 2013
• 70% people are addicted to use smartphones or tablets while watching
TV
• How many of your ads or programs are interactive or action inducing?
• Smartphones and Tablets distract viewers & divide their attention
• Viewers get content on whatsapp, facebook, twitter or any other platform 3

4. Viewers are content hungry
Content is scattered and unstructured over internet
Viewers look for easy content with specific and focused
approach
Viewers for no reason would go to smart phones while
watching TV – it’s now a habit!
4

5. According to a recent study
by Microsoft and
Wunderman,
69% of multi-screen
consumers feel that
accessing similar content
across different screens
makes content more
useful, relevant and
informative.
5

6. 2nd screen provides greater viewer interaction both in
real time and on a grand scale around popular TV
programs.
Networks such as The Discovery Channel are
engaging in conversations with viewers
and building a growing network of fans.
They use it as a platform that enhances the viewing
experience and relationship with the viewers
The Discovery network manages 70 Facebook fan pages with 40-
million fans and 20 Twitter accounts with 2.4 million followers. 6

7. The Idea behind the App is to:
 Redirect viewers attention back to the main TV program or movie by creating a social
network with the same interest, rather than losing them to an unrelated distraction
like Facebook or whatsapp or any other!
 Capture crutial user data
 Analyze the consumer behavior. It can be a great report for getting new advertisers
or target advertisers for target audience
 An opportunity for social listening analytics that goes beyond traditional
7

8. Ads can be added by the app content producers using click-through to purchase,
providing that additional advertising and merchandise revenue.
Thus, a Second Screen Social Network is born for the broadcaster, advertiser, content
provider or Production Company
Viewers are provided with a value-added experience that enhances your
normal TV viewing.
And viewers don’t even have to take the additional step of visiting a website or
access any content related to the advertisement or the program; it’s provided in
a seamless, effortless experience.
8
THIS WILL GO VIRAL….
Viewers are addicted to content on smartphones…. Any content!

9. Launch the app and
snap an image of the
show from the
television…
Connect to its
respective web
content instantly.
Match
2nd Screen for programs
Vote
Twitter / facebook
Latest Buzz
Watch Journey
9

10. Launch the app and
snap an image of the
ad… Connect to multiple
options.
2nd Screen in ads

11. Process - Poll
11

12. Process - Poll
Click on discount to
avail exclusive offers
and discounts
12

13. 13
 Be a part of the show (Online polls, suggestions,
reviews, etc.)
 Higher levels of interaction and engagement
 Opportunity to get offers and discounts
 Register for reality shows, offers, etc.
 Convenient access to information
 Social Media Connectivity
 Click on a music video or a movie
trailer to download and buy
multimedia content (For eg. Songs,
wallpapers, videos, etc.).
 Click on a television advertisement
or movie trailer to purchase clothes
and accessories.
 Puzzle Game.
OTHER Benefits More Ideations
Connect
Enjoy
Engage Extend
Expand

14. 14
Open the APP
and
2-finger snap
• 2 Finger snap feature patented in 165
countries
• German Technology
• Dedicated secured servers
Accessing content
Simplified & Glorified
Snap and share!! – social
buzz
Benefits of 2-finger snap:
• Easy to focus
• Enables quick selection of desired content
• Effective solution when the screen is at a distance

15. Other Details
Please refer the excel file attached with this proposal in the same
email. It provides:
1. Commercials along with expected ROI
2. A feature to calculate your ROI based on your inputs, using
the drop-down in excel sheet
15