Ecommerce in indonesia

1. ECOMMERCE IN INDONESIA
@teguhn

2. INTERNET USERS IN INDONESIA
80 million
(about 30% of population)

3. TRANSACTIONS VALUE (2013)
Rp130 trillion
(Menkominfo)

4. E-MONEY
11,5 Million transactions per month
Rp180 Billion
74% in transportation
50% from Jakarta

5. E-BANKING
BRI: 30.5 million users, Rp1.4 billion transactions with growth of 141% (2012-2014)
CIMB Niaga: 600 thousand Mobile Phone Accounts, over Rp1 million transactions per month with growth of 124% (2014)

6. ONLINE BUYERS
Indonesia: 7%
China: 30%
of Internet Users (McKinsey)

7. ONLINE BUYERS (2014)
5.7 Million
US$ 5 Billion or Rp59 Trillion
(Kompas)

8. ECOMMERCE MARKET GROWTH (2012-2015)
Indonesia: 42%
Filipina: 28%, Thailand: 22%, Malaysia: 14%
(ICD Research)

9. ECOMMERCE MARKET VALUE
Rp94.5 trillion
(IDEA, Google Indonesia, and Taylor Nelson Sefros)
2016: Rp295 trillion

10. ENTREPRENEURSHIP IN INDONESIA
0
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
8,000,000
2008
2009
2012
2014
Indonesian Entrepreneurs (BPS)
Indonesian Entrepreneur
Linear (Indonesian Entrepreneur)

11. INDONESIAN MIDDLE CLASS
2013: 74 million
2020: 141 million (54%)
(BCG)

12. ESTIMATED B2C ECOMMERCE SALES

13. BEHAVIOUR

14. BUKALAPAKVS TOKOPEDIA
Bukalapak
Tokopedia
150.000 daily visitorswith 1% conversion
Tens of millions visitors per month
Rp 500 million of transactions per day
2 millions products sold per month
More than92.000 sellers
Tens of thousands online shops
More than 700.000 products

15. LAZADA

16. PROBLEMS
Low Usage of Credit Cards(expected 16.5 million in 2014)
Trust (Nielson: 60% of consumers in Indonesia do not trust)