1. TEE LIM
PROFESSIONAL
SUMMARY
FEBRUARY 2023

2. PRODUCT
MANAGEMENT &
MARKETING
PRODUCT MANAGEMENT
BUSINESS DEVELOPMENT
STRATEGIC MARKETING
Bringing highly competitive products to market and delivering multimillion-
dollar, sustainable growth while improving profit margins.
» Defined product strategy, prioritize initiatives, and drive strategic marketing
for new markets; collaborate with cross-functional groups at all levels,
including executive management, sales, quality, operations, and product
development.
» Managed all phases of product lifecycle from product concept through
launches, revisions, and obsolescence.
» Excel at building and leading teams, managing critical projects, and ensuring
seamless execution on time and in stride with stakeholder expectations;
skilled at converting customer requirements and market demands into
actionable product roadmaps.
» Leverage strong technical background, relationship building skills, and
problem-solving abilities to overcome product/
quality challenges, secure and expand partnerships/alliances, and drive
strategic account growth
Tee Lim (teeyonglim@Hotmail.com)

3. EMPLOYMENT
HISTORY
Semtech Corporation, San Diego, CA (2014- Nov 2022)
• Product Marketing Director
Peregrine semiconductor, San Diego, CA (2010-2013)
• Product Line Manager
Conexant Systems, San Diego, CA (2008-2009)
• Sr. Product Line Manager
AMD, San DIEGO, CA (2006-2008)
• Strategic Alliance Manager
Micronas Semiconductor, San Diego, CA (2005 – 2006)
• Marketing Manager
Conexant Systems, San Diego (1995 - 2005)
• Manager, Product Applications Engineering (2001 – 2005)
• Sr. Product Applications Engineer (1995-2001)
Tee Lim (teeyonglim@Hotmail.com)

4. EDUCATION
Tee Lim (teeyonglim@Hotmail.com)
UNIVERSITY OF SAN DIEGO
MBA IN FINACE AND E-COMMERCE
UNIVERSITY OF TEXAS AT AUSTIN
BACHELOR OF SCIENCE IN ELECTRICAL ENGINEERING

5. SPECIAL
SKILLS
• EXECUTION – Prioritizing strategic and tactical initiatives and consistently meeting
deadlines and delivering high quality work
• CREATION - Business plans, financial analysis, competitive strategies, product
requirements documentation, press releases, marketing collateral
• COLLABORATION – Establishing excellent relationships with cross-functional teams
and developing creative solutions to tough problems
• FOCUS – Efforts always stay targeted on demand creation, revenue growth and
margin enhancement
• LEADERSHIP – Leading cross-functional teams to create industry leading products
and hiring people with the highest potential and motivating them to success
• STRATEGIC MARKETING – Creating best-in-class products through market research
and global customer engagement
• COMMUNICATION – Effective in presenting value proposition of products to
executives, partners and customers
• TECHNICAL COMPETENCIES – Knowledgeable in RF, microwave communications
systems, esd and surge protection, proximity sensors, broadcast technology, smart
phones, mobile computing solutions and pc architectures
Tee Lim (teeyonglim@Hotmail.com)

6. SUMMARY
Semiconductor marketing director with proven track record. Accomplishments
include:
• Headed global marketing and business development activities for consumer
protection business to achieve $120M+ in revenues
• Launched first digitally tunable capacitors into the market
• Successfully defined and launched multiple products into diversified markets
including broadband infrastructure, consumer electronics and communications
testers
• Developed strong customer relationships and achieved CAGR of 30%,
doubling revenues from $23M to $46M from 2010-2012.
• Enhanced pricing strategies to consistently maintain margins exceeding 60%
• Expanded AMD strategic partnerships from 4 to more than 14 partners
• Launched industry first dual channel ATSC hybrid PCI express TV solution into
the market
• Designed an innovative digital video recorder (DVR) windows applications
Tee Lim (teeyonglim@Hotmail.com)