TEDx Taipei 羅申駿 Don't be a creative sellout
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This document discusses motion graphics and provides examples of motion graphic projects from JL Design. It begins by listing different markets for motion graphics, including broadcast channels, movies, music, commercials, and games/web/art. It then discusses the motion graphics industry in Taiwan and provides information on JL Design, including their 2-year plan and designers. The rest of the document features case studies of several motion graphic projects completed by JL Design, describing the challenges, schedules, and any awards received for each project.
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TEDx Taipei 羅申駿 Don't be a creative sellout
- 1. Don't be a CREATIVE SELL OUT. Design in Motion Graphics
- 2. Don't be a CREATIVE SELL OUT. Design in Motion Graphics
- 5. MOTION GRAPHICS - Market Broadcast Channel Movie Music Commercial Game / Web / Art (Interactive,Installation....) • Branding Project • Movie Title • Music Video • Program Package • Trailer • Concert • Program Open • Promo Campaign
- 6. MOTION GRAPHICS in TAIWAN DESIGN COMPANY
- 7. MOTION GRAPHICS in TAIWAN 0 DESIGN COMPANY
- 8. 2 year PLAN ‣ New Wave ‣ Share Experience ‣ Break the ICE
- 9. JL DESIGN // DESIGNERS
- 10. Profit < = > Grow & EXP
- 11. Project : MTV Bahamut program package Challenge : 2D Cartoon Style Schedule :
- 12. Project : MTV Bahamut program package Challenge : 2D Cartoon Style Schedule : 1.5 month
- 13. Project : MTV Bahamut program package Challenge : 2D Cartoon Style Schedule : 1.5 month
- 14. Project : MTV Bahamut program package Challenge : 2D Cartoon Style Schedule : 1.5 month
- 15. Project : MTV Bahamut program package Challenge : 2D Cartoon Style Schedule : 1.5 month Award : Red Dot Award 2008 : Communication Design Promax&BDA 2007 Best Sting -Sliver Award Animatu International Animation Festival 2008, Portuguese Kinofest International Digital Film Festival 2008, Romania
- 16. Project : Mercedes BENZ Campaign - CDI Concept Challenge : Oil Texture Schedule :
- 17. Project : Mercedes BENZ Campaign - CDI Concept Challenge : Oil Texture Schedule : 5 weeks
- 18. Project : Mercedes BENZ Campaign - CDI Concept Challenge : Oil Texture Schedule : 5 weeks
- 19. Project : Mercedes BENZ Campaign - CDI Concept Challenge : Oil Texture Schedule : 5 weeks
- 20. Project : Mercedes BENZ Campaign - CDI Concept Challenge : Oil Texture Schedule : 5 weeks Award : Red Dot Award 2009 : Communication Design SIGGRAPH Asia 2009 Computer Animation Festival Animatu International Animation Festival 2009, Portuguese
- 21. Project : Disney Channel Taiwan IDENT 2009 - Our World Challenge : 2D Cartoon + Realistic Composting Schedule :
- 22. Project : Disney Channel Taiwan IDENT 2009 - Our World Challenge : 2D Cartoon + Realistic Composting Schedule : 2.5 month
- 23. Project : Disney Channel Taiwan IDENT 2009 - Our World Challenge : 2D Cartoon + Realistic Composting Schedule : 2.5 month
- 24. Project : Disney Channel Taiwan IDENT 2009 - Our World Challenge : 2D Cartoon + Realistic Composting Schedule : 2.5 month
- 25. Project : Disney Channel Taiwan IDENT 2009 - Our World Challenge : 2D Cartoon + Realistic Composting Schedule : 2.5 month Award : iF Design Award China 2009
- 26. Project : HiHD Channel Branding Launch Challenge : Building the Full HD Channel Schedule :
- 27. Project : HiHD Channel Branding Launch Challenge : Building the Full HD Channel Schedule : 3 month
- 28. Project : HiHD Channel Branding Launch Challenge : Building the Full HD Channel Schedule : 3 month
- 29. Project : HiHD Channel Branding Launch Challenge : Building the Full HD Channel Schedule : 3 month
- 30. Project : HiHD Channel Branding Launch Challenge : Building the Full HD Channel Schedule : 3 month Award : Promax/BDA Asia 2008 Best On-air IDENT, Gold Award Off Motion Festival 2009, Poland Kinofest International Digital Film Festival 2008, Romania
- 31. Hallmark Channel Rebranding - Pitch
- 32. HBO Asia Channel Rebranding - Pitch
- 33. Branding Image 2009 REBRA Aljazeera Channel Rebranding - Present © JL.Design 2009 www.jlde !"#$"%#&'()*&')+,() +--.
- 34. Don't be a CREATIVE SELL OUT. Design in Motion Graphics
- 35. Don't be a CREATIVE SELL OUT. Design in Motion Graphics
Editor's Notes
- Motion Graphics is a new wave and new tool. &#x8D77;&#x6E90;&#x4F86;&#x81EA;&#x65BC;&#x96FB;&#x5F71;&#x7684; Title &#x88FD;&#x4F5C;,&#x4F46;&#x96FB;&#x8996;&#x7684; broadcast design &#x7D55;&#x5C0D;&#x662F;&#x5F88;&#x591A;&#x540C;&#x5C6C;&#x6027;&#x985E;&#x578B;&#x516C;&#x53F8;&#x7684;&#x990A;&#x5206;&#x8207;&#x958B;&#x7AEF;
- &#x56E0;&#x70BA;&#x53F0;&#x7063;&#x7684;&#x96FB;&#x8996;&#x74B0;&#x5883; &#x5728;&#x5546;&#x696D;&#x4E0A;&#x5927;&#x5BB6;&#x90FD;&#x6703;&#x8AAA;&#x524D;&#x9032;&#x85CD;&#x6D77;&#x4F01;&#x696D;&#x624D;&#x6703;&#x6210;&#x529F;, &#x5728;&#x53F0;&#x7063;&#x958B;&#x8A2D;motion graphics&#x771F;&#x7684;&#x662F;&#x53EA;&#x80FD;&#x81EA;&#x5DF1;&#x9020;&#x6D77;. &#x53F0;&#x7063;&#x96FB;&#x8996; (&#x65B0;&#x805E;&#x983B;&#x9053; 7 &#x53F0; / &#x7D9C;&#x5408;&#x53F0; ? &#x53F0; / &#x9AD4;&#x80B2;&#x53F0; 1 &#x53F0; / &#x6232;&#x5287;&#x53F0; ? &#x53F0; / &#x96FB;&#x5F71;&#x53F0; / &#x53F0;) &#x96D6;&#x7136;&#x64C1;&#x6709;&#x767E;&#x500B;&#x4EE5;&#x4E0A;&#x7684;&#x96FB;&#x8996;&#x983B;&#x9053;&#x537B;&#x6C92;&#x6709;&#x4E00;&#x500B;&#x771F;&#x6B63;&#x6709;&#x516C;&#x4FE1;&#x529B;&#x7684;&#x6536;&#x8996;&#x7387;&#x6AA2;&#x6E2C;&#x6A5F;&#x5236;. &#x56E0;&#x70BA;&#x6211;&#x5011;&#x63A1;&#x53D6;&#x7684;&#x65B9;&#x5F0F;&#x5927;&#x90E8;&#x4EFD;&#x70BA;&#x53D6;&#x6A23;&#x6536;&#x8996;&#x7387;,&#x5C0E;&#x81F4;&#x4EFB;&#x4F55;&#x7684;&#x96FB;&#x8996;&#x54C1;&#x724C;&#x5305;&#x88DD;(Promo, Ident, Sales Campaign)&#x90FD;&#x5F88;&#x96E3;&#x770B;&#x898B;&#x771F;&#x6B63;&#x7684;&#x5BE6;&#x969B;&#x6548;&#x76CA;. &#x6211;&#x671F;&#x8A31;&#x5728;&#x96FB;&#x8996;&#x5168;&#x9762;&#x6578;&#x4F4D;&#x5316;&#x7684;&#x6642;&#x5019;,&#x96FB;&#x8996;&#x53EF;&#x4EE5;&#x56DE;&#x6B78;&#x5230;&#x81EA;&#x7531;&#x5E02;&#x5834;&#x7684;&#x904A;&#x6232;&#x898F;&#x5247;. &#x5C07;&#x773C;&#x5149;&#x653E;&#x9060;&#x88FD;&#x4F5C;&#x9AD8;&#x54C1;&#x8CEA;&#x7684;&#x7BC0;&#x76EE;&#x624D;&#x662F;&#x9996;&#x8981;&#x91CD;&#x9EDE;. &#x6216;&#x8A31;&#x807D;&#x8D77;&#x4F86;&#x5F88;&#x6CAE;&#x55AA;&#xFF0C;&#x5373;&#x4F7F;&#x6211;&#x81EA;&#x5DF1;&#x5728;&#x6211;&#x7684;&#x751F;&#x6DAF;&#x8A08;&#x756B;&#x4E2D;&#x4E5F;&#x5F9E;&#x4F86;&#x6C92;&#x6709;&#x51FA;&#x73FE;&#x958B;&#x5275;&#x516C;&#x53F8;&#x9019;&#x500B;&#x9078;&#x9805;.
- 1. New Tool : &#x5E0C;&#x671B;&#x80FD;&#x85C9;&#x7531;&#x6211;&#x5011;&#x80FD;&#x8B93;&#x66F4;&#x591A;&#x4EBA;&#x77E5;&#x9053; Motion Graphics &#x7684;&#x5404;&#x7A2E;&#x53EF;&#x80FD;&#x6027; 2. &#x6559;&#x80B2;&#x4EA4;&#x6D41; : &#x5C07;&#x6211;&#x6240;&#x770B;&#x5230;&#x5B78;&#x7FD2;&#x5230;&#x7684;&#x7D93;&#x9A57;&#x8207;&#x6D41;&#x7A0B;&#x5E36;&#x56DE;&#x53F0;&#x7063; (&#x6211;&#x5E0C;&#x671B;&#x80FD;&#x6FC0;&#x8D77;&#x6F23;&#x6F2A;&#xFF0C;&#x8B93;&#x53F0;&#x7063;&#x7684;Motion Graphics &#x7522;&#x696D;&#x53EF;&#x4EE5;&#x771F;&#x6B63;&#x958B;&#x59CB;) 3. &#x66F4;&#x591A;&#x4EBA;&#x6295;&#x5165;&#x9019;&#x500B;&#x7522;&#x696D; &#x4F5C;&#x5C0D;&#x7684;&#x4E8B;&#xFF0C;&#x7528;&#x6B63;&#x898F;&#x7684;&#x65B9;&#x6CD5;&#x53BB;&#x505A;&#xFF0C;&#x7D2F;&#x7A4D;&#x4E0B;&#x4F86;&#x7684;&#x6700;&#x5F8C;&#x4E00;&#x5B9A;&#x6703;&#x56DE;&#x5230;&#x8EAB;&#x4E0A;&#x3002; &#x91CD;&#x8981;&#x7684;&#x662F;&#x6D41;&#x7A0B; work flow&#xFF0C;&#x5236;&#x5F0F;&#x7684;&#x689D;&#x4EF6;&#x4E0B;&#x653E;&#x5165;&#x4E82;&#x6578;&#x53BB;&#x5275;&#x9020;&#x9A5A;&#x559C;&#x3002; &#x6211;&#x8A8D;&#x70BA;&#x9AD8;&#x5EA6;&#x5275;&#x610F;&#x7684;&#x8A2D;&#x8A08;&#x516C;&#x53F8;&#xFF0C;&#x5728;&#x9AD4;&#x5236;&#x4E0A;&#x4E5F;&#x5F97;&#x76F8;&#x5C0D;&#x653E;&#x51FA;&#x7A7A;&#x9593;&#x3002; &#x9023;&#x5728;&#x5C0B;&#x627E;&#x8A2D;&#x8A08;&#x5E2B;&#x7684;&#x904E;&#x7A0B;&#xFF0C;&#x6211;&#x90FD;&#x50CF;&#x662F;&#x770B;&#x76F8;&#x7684;&#x53BB;&#x9810;&#x4F30;&#x6BCF;&#x500B;&#x4EBA;&#x7684;&#x6F5B;&#x529B;&#x3002; &#x56E0;&#x70BA;&#x7F3A;&#x4E4F;&#x7522;&#x696D;&#x7D50;&#x69CB;&#xFF0C;&#x5C0E;&#x81F4;&#x975E;&#x5E38;&#x591A;&#x4EBA;&#x6703;&#x4F7F;&#x7528;&#x8EDF;&#x9AD4;&#xFF0C;&#x4F46;&#x6D41;&#x7A0B;&#x6216;&#x6982;&#x5FF5;&#x4E0A;&#x537B;&#x5F88;&#x7F3A;&#x4E4F;&#x3002;
- &#x53EA;&#x8981;&#x4F60;&#x6709;&#x7528;&#x5FC3;&#x8207;&#x52AA;&#x529B;,&#x4F5C;&#x54C1;&#x662F;&#x4E0D;&#x6703;&#x80CC;&#x53DB;&#x4F60;&#x7684; I believe if it&#x2019;s something you give your heart in producing, the work will speak for itself.
- &#x53EA;&#x8981;&#x4F60;&#x6709;&#x7528;&#x5FC3;&#x8207;&#x52AA;&#x529B;,&#x4F5C;&#x54C1;&#x662F;&#x4E0D;&#x6703;&#x80CC;&#x53DB;&#x4F60;&#x7684; I believe if it&#x2019;s something you give your heart in producing, the work will speak for itself.
- &#x53EA;&#x8981;&#x4F60;&#x6709;&#x7528;&#x5FC3;&#x8207;&#x52AA;&#x529B;,&#x4F5C;&#x54C1;&#x662F;&#x4E0D;&#x6703;&#x80CC;&#x53DB;&#x4F60;&#x7684; I believe if it&#x2019;s something you give your heart in producing, the work will speak for itself.
- &#x53EA;&#x8981;&#x4F60;&#x6709;&#x7528;&#x5FC3;&#x8207;&#x52AA;&#x529B;,&#x4F5C;&#x54C1;&#x662F;&#x4E0D;&#x6703;&#x80CC;&#x53DB;&#x4F60;&#x7684; I believe if it&#x2019;s something you give your heart in producing, the work will speak for itself.
- &#x65B0;&#x52A0;&#x5761;,&#x5370;&#x5EA6;,&#x82F1;&#x570B;,&#x745E;&#x5178;,&#x53F0;&#x7063;,
- &#x8FFD;&#x6C42;&#x7D30;&#x7BC0;&#x8207;&#x63A2;&#x7D22;&#x672A;&#x77E5;&#x7684;&#x5E02;&#x5834;&#x662F;&#x8F9B;&#x82E6;&#x7684; &#x5F88;&#x591A;&#x4EBA;&#x6703;&#x554F;&#x666F;&#x6C23;&#x5C0D;&#x6211;&#x5011;&#x6709;&#x6C92;&#x6709;&#x5F71;&#x97FF;&#xFF0C;&#x4F46;&#x662F;&#x6C92;&#x6709;&#x5E02;&#x5834;&#xFF0C;&#x90A3;&#x4F86;&#x7684;&#x666F;&#x6C23;&#x597D;&#x4E0D;&#x597D;&#x3002; &#x53F0;&#x7063;&#x6216;&#x8A31;&#x6C92;&#x6709;&#x5B8C;&#x6574;&#x7684;&#x7522;&#x696D;&#x7D50;&#x69CB;&#xFF0C;&#x4F46;&#x53E6;&#x4E00;&#x65B9;&#x9762;&#x5B83;&#x63D0;&#x4F9B;&#x7684;&#x662F;&#x5145;&#x6EFF;&#x6A5F;&#x6703;&#x7684;&#x5927;&#x74B0;&#x5883; &#x7576;&#x6211;&#x5011;&#x81EA;&#x5DF1;&#x6162;&#x6162;&#x6709;&#x4E86;&#x4E9B;&#x8A31;&#x570B;&#x969B;&#x4E0A;&#x7684;&#x63A5;&#x89F8;&#xFF0C;&#x6211;&#x5011;&#x66F4;&#x5E0C;&#x671B;&#x770B;&#x5230;&#x53F0;&#x7063;&#x7684;&#x6210;&#x719F; &#x8207;&#x5176;&#x62B1;&#x6028;&#x74B0;&#x5883;&#x8207;&#x7522;&#x696D;&#xFF0C;&#x4E0D;&#x5982;&#x8D77;&#x8EAB;&#x800C;&#x505A; &#x52AA;&#x529B;&#x904E;&#x5F8C;&#x624D;&#x80FD;&#x7406;&#x76F4;&#x6C23;&#x58EF;