the media earthquake seen by Jeff Mignon (mignon-media.com), presented at TEDxNWC on July 8, 2009 - www.nwcny.com/tedx

1. the media earthquake
started long before
the Internet

2. 1- itsmynews.com
Since I am

3. Since I am

4. Since I am

5. the readers
Since I am

6. Since I am

7. Since I am

8. -48%
-58% -26%
Source: Robert Picard research paper for the Joan Shorenstein Center on the Press (2006)
Source: Robert Picard research paper for the Joan Shorenstein Center on the Press (2006)

9. Media shake #1:
not reader
centric
Since I am

10. @

12. Since I am

13. Since I am

14. Since I am

15. Since I am

16. Text
Since I am

17. Media shake #2:
digital invades
media Digital media is the second media shake. It has been calling for the end of the one to many conversation.
Since I am

18. Text

19. ubiquity
vs
scarcity

20. ROI
vs
Brand awareness

21. Media shake #3:
advertising
shift
Since I am

22. ?

23. -
10

24. Local
government Crimes
Local
+ & businesses
Local Accidents
politics
Local
Local news to use
Education/s entertainment &
chools Traffic,
& weather
Sports

25. local news
journalists

26. data base
data base
data base
local news
journalists

27. data base
data base
data base
local news
expert expert journalists
expert blogger
blogger blogger
blogger
blogger blogger

28. data base
data base
data base
citizens
citizens
citizens
local news
expert expert journalists
expert blogger
blogger blogger
blogger
blogger blogger

29. But also citizens that would be
data base involved in collecting news in a
regular fashion.
data base
data base We are calling them local
correspondents.
A dream?
citizens
citizens
citizens
local news
corres-
corres-
pondent
pondent corres-
expert expert journalists pondent
corres-
pondent corres-
expert blogger corres- pondent
blogger blogger pondent
blogger
blogger blogger

31. 50 YEARS
OF CITIZEN
JOURNALISM

32. 3,200
to
4,000

33. data base
data base
data base syndication
aggregation
wires
citizens
citizens
citizens
local news
corres-
corres-
pondent
pondent corres-
expert expert journalists pondent
corres-
pondent corres-
expert blogger corres- pondent
blogger blogger pondent
blogger
blogger blogger

34. state
national
international

35. syndication
expert expert aggregation
wires
expert
state
national
international
journalist
blogger
blogger blogger
blogger
blogger blogger

41. Source: Innovation in newspaper blog - Juan A. Guiner - Innovation

44. > leaner
> local content
> helping local businesses
> amateurs to cover news