This document discusses the power of LinkedIn as a professional social networking site. It provides statistics on LinkedIn's growth and membership demographics. Key points made include: - LinkedIn has over 35 million members worldwide and growing rapidly, with about 2 million new members per month. - The majority of LinkedIn members are from North America, followed by Europe. Top countries include the US, UK, India, and Canada. - LinkedIn members tend to be affluent, college-educated, and working in technology, software, finance, and other professional fields. - The document outlines various ways professionals can use LinkedIn to find jobs, business partners, and make professional connections.

1. The Power of
LinkedIn
TED VICKEY

2. Social vs. Professional Networks
Social networks offer tools for casual communication with family & friends
•
Play games

Share photos & videos

Rate movies and music

Examples: Facebook, MySpace, Bebo

LinkedIn is a professional network intended to create global business
•
opportunities
Maintain business contacts online

Get introduced to professionals & service providers

Recommend colleagues & check references

Conduct research

Receive industry news

Ask & answer industry questions

Find, post or forward jobs

Source: Brandhackers

3. LinkedIn In the Workplace
LinkedIn is the most predominant social network used for work-related
purposes in the workplace
Sites and Services Used For Work Related For Personal Reasons
At Work… Purposes
LinkedIn 62% 33%
YouTube 34% 55%
Facebook 18% 35%
Twitter 13% 11%
Digg 12% 10%
Del.ic.io.us 10% 9%
MySpace 8% 27%
Second Life 6% 6%
Other 1% 3%
Source: FaceTime Collaborative Internet Survey, Oct. 2008

4. The Power of Viral Growth
LinkedIn Member Growth:
•
2009: 35M+ 33M members
2008: 33M As of Dec 2008
2007: 10M
2006: 8.5M 10M members
2007
2005: 4.4M
2004: 1.6M 8.5M members
2003: 85K 2006
Quick Stats:
• 4.4M members
2005
41 new member sign-ups per
 1.6M members
minute; Avg. 400K+ per week 2004
122 new invitations to join sent
85,000 members
 2003
per minute; Avg. 177K+ per day
October 14, 2008: 100,101 new

user signups – a LinkedIn record!

5. LinkedIn Network Statistics
Latin America
Over 35 million professionals*
 Europe 3%
24%
– ~2 million members join
per month
– Roughly 1 new sign-up
per second
Asia
8%
200 countries

Africa
2%
English, Spanish, French
 Middle East
and now German! 1%
Oceania
2%
150 industries
 Other North America
0% 60%
Members from all five hundred

of the Fortune 500
*As of January, 2009

6. LinkedIn Global Reach
Geographic Ranking of Member Base
1. US: 17.8M+
2. UK: 1.8M+
3. India: 1.6M+
4. Canada: 1M+
Fastest Growing EU
(by member sign-up, March, 2008)
1. United Kingdom 1.8M+
2. Netherlands 1.0M +
3. France 696K+
4. Belgium 411K+
5. Denmark 396K+
6. Germany 423K+ LinkedIn Members by Region (%)
Ireland 118K+
7. LinkedIn data as of October 2008

7. LinkedIn Network Demographics
The network is affluent, tech-savvy, and influential
Household Income
• 80% over $75k
• Average = $139k
Age Range
• 25-54 84%
College educated
• 90%
Small biz owners
• 900k+
Males
• 64%
Unique Audience Composition by Household Income (USD)
Source: Nielson @plan Fall/Winter 2008

8. Top 10 Industries on LinkedIn
(by membership)
1. Information Technology & Services
2. Computer Software
3. Financial Services
4. Marketing & Advertising
5. Real Estate
6. Hospital & Health Care
7. Telecommunications
8. Education Management
9. Accounting
10. Banking

9. Adoption of Technology

11. What type of connector are you?
LION vs. LAMB
40
469 202
1,909
2,200+
106,500+ 17,100+
261,200+
278,800+
2,887,000+ 959,800+
3,936,300+
281,100+
2,994,000+ 977,200+
4,199,500+
Time to build up the right connections to support Months- Weeks- Days- Hours?
search space Years? Months? Weeks?
Average strength of connections Low Low-Med Med-High High

12. LinkedIn can be used to find:
Business partners
•
Suppliers
•
Service providers
•
Subject matter experts
•
Clients
•
Employees
•
Jobs
•
Competitive intelligence
•
Old friends and connect virtually with new ones
•
Information on people you are meeting with
•

13. How Professionals Use LinkedIn
Create
Connect
Activate
Applicate

14. Use in your signature

15. Use on your business card

16. Enhance your rank on Google

17. TripIt success story

18. TripIt success story
From: Ted Vickey [mailto:vickey@fitwellinc.com]
Sent: 04 March 2009 17:56
Subject: Ted in London
I will be in London this Sunday through Tuesday. If you’d like to meet for coffee, would love to set
something up. I will be at the Olympia Hilton.
Ted
Ted Vickey -- President -- FitWell LLC
Ireland Phone: 353-087-616-4091
USA Phone (via Skype): 814-806-3543 -- Fax: 703-995-0873
Email: vickey@fitwellinc.com -- Web: www.fitwellinc.com
Speaking/Author website: www.tedvickey.com
Golf fitness website: www.myFitnessCaddy.com/blog
Linked In: http://www.linkedin.com/in/tedvickey
Board Member: American Council on Exercise (www.acefitness.org)
Twitter: www.twitter.com/tedvickey
Click here for my complete bio, CV and presskit
I usually check email every couple of hours during the day, and I reply to most messages within
24 hours.
My latest book - 101 Fitness Tips for Golf is now available. Visit
www.myFitnessCaddy.com for more information.

19. TripIt success story
5 emails
1 face to
face
1 deal

20. Success – Status updates
Skype From: Jo <@com>
To: Ted Vickey <vickey@fitwellinc.com>
Date: Mar 04 2009 - 6:12pm
LinkedIn
Hi Ted,
I saw you have a Skype Account - can you connect to me?
thanks
Jo

22. Thank You
Ted Vickey
Chief Connections Officer
vickey@fitwellinc.com

24. Screen clipping taken: 3/16/2009, 2:28 PM