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2
THE PROBLEM
Group	
  bookings	
  involve:	
  
Ø  getting	
  everyone	
  to	
  agree	
  on	
  the	
  booking	
  
Ø  bui...
3
The marketplace
No	
  Group	
  
Bookings	
  
Expedia	
  
Self-­‐Serve	
  
Group	
  
Bookings?	
  
Manual	
  Group	
  
Bo...
4
The Users
Teachers	
  booking	
  school	
  trips	
   Hobbyists	
  booking	
  for	
  teams/groups	
   Young	
  people	
  ...
5
The opportunityBased on analysis on appendix p24-25
Ø  The	
  holiday	
  booking	
  industry	
  is	
  worth	
  £45bn	
 ...
6
The ProbleM
Group	
  bookings	
  involve:	
  
Ø  getting	
  everyone	
  to	
  agree	
  
on	
  the	
  booking	
  
Ø  bu...
7
Group booking made easy.
We provide a simple, efficient service for splitting
group holiday payments, so you can focus o...
8
The Strategy
Product	
  Leadership	
  
	
  
First	
  to	
  market	
  with	
  a	
  unique	
  
payment	
  mechanism	
  all...
9
Product Development Timeline
Pre-­‐launch	
  development:	
  
•  Extensive	
  market	
  
research	
  
*	
  Mechanic	
  d...
10
The Mechanics
Mechanic	
  Structure:	
  Modular	
  architectural	
  approach	
  –	
  allows	
  diversi3ication	
  into	...
11
The Operations
Small	
  
customer	
  
service	
  team	
  
handle	
  account	
  /	
  
payment	
  issues	
  
Analysts	
  ...
12
The Branding / website
13
The Branding / website
Mobile	
  option	
  
Must be:
•  Fast	
  
•  Multi-­‐browser	
  
•  Clear	
  on	
  price	
  &	
 ...
14
The Marketing Plan
Ø  Primarily	
  digital	
  but	
  with	
  outdoor,	
  experiential	
  and	
  traditional	
  PR	
  c...
15
16
17
Sales Goals & Expected Revenue
Sales Goals:
Ø  15 group sales a month &
increase to 60/month in 1st year.
Ø  15% to 1...
18
19
Finances / Budget
Ø  Startup	
  costs:	
  £40K	
  
Ø  Monthly	
  cost:	
  £85K	
  
Ø  Balance	
  at	
  release	
  of...
20
P&L Forecast
21
The Considerations?
Ø  Group	
  payment	
  feature	
  easily	
  replicated	
  by	
  existing	
  
players	
  in	
  this...
22
Some possibilities…
	
  
•  Schedule	
  Payments	
  /	
  Installments	
  
•  Patenting	
  /	
  Renting	
  the	
  patent...
23
FOR more Information, please view our appendices deck on slideshare.
if you have any questions, Come and join the discu...
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LetsSplit Pitch Deck - Team Jellyfish

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For the Appendices deck please click here: http://slidesha.re/letssplit_appendices.

LetsSplit is the idea created & developed by Team Jellyfish as part of the Squared Online course.

If you have any questions please join in the discussion on the Square Online forum!

Veröffentlicht in: Reisen, Technologie, Business
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LetsSplit Pitch Deck - Team Jellyfish

  1. 1. 1
  2. 2. 2 THE PROBLEM Group  bookings  involve:   Ø  getting  everyone  to  agree  on  the  booking   Ø  building  con3idence  people  will  pay   Ø  chasing  people  for  money   Ø  Testing  relationships  with  the  stress  of  money  owed  
  3. 3. 3 The marketplace No  Group   Bookings   Expedia   Self-­‐Serve   Group   Bookings?   Manual  Group   Booking   STA   Travel  Republic   Thompson  
  4. 4. 4 The Users Teachers  booking  school  trips   Hobbyists  booking  for  teams/groups   Young  people  on  budget  holidays   Stag/Hen  Trips   For  details  of  personas  please  refer  to  the  relevant  appendix The Effected customers •  PART  OF  A  MEDIUM/LARGE  GROUP   •  ORGANISED   •  MOBILE   •  BUDGET  CONSCIOUS     •  TIME  POOR     Their priorities •  EASY  /  CLEAN  /  QUICK     •  FLEXIBLE       •  SAFE     •  ABILITY  TO  ‘CHASE  UP’  PAYMENTS   •  ITINERARY  BASED    
  5. 5. 5 The opportunityBased on analysis on appendix p24-25 Ø  The  holiday  booking  industry  is  worth  £45bn  in  the   UK  and  this  increasing  every  year.  This  is  coupled   with  a  steady  decline  in  the  rate  of  solo  bookings  (as   seen  on  Google  Trends).   Ø  No  one  offers  a  simple  self-­‐serve  group  payment   booking  site.   Ø  There  are  currently  no  services  that  allow  for  safe,   transparent  and  trackable  group  payment  systems.  
  6. 6. 6 The ProbleM Group  bookings  involve:   Ø  getting  everyone  to  agree   on  the  booking   Ø  building  con3idence   people  will  pay   Ø  chasing  people  for  money   Ø  Testing  relationships  with   the  stress  of  money  owed   The Solution ü  A  group  payment  mechanism   integrated  into  a  simple  to  use   holiday  booking  website   ü  The  booker  pays  the  deposit   ü  Each  member  pays  for  their  own   share   ü  Payments  can  be  tracked  online  
  7. 7. 7 Group booking made easy. We provide a simple, efficient service for splitting group holiday payments, so you can focus on the trip, not the budget.
  8. 8. 8 The Strategy Product  Leadership     First  to  market  with  a  unique   payment  mechanism  allowing     groups  to  manage  payments  for   holidays  and  avoid  aggravation  over   the  use  of  an  individuals  card.   Operational  Excellence     A  travel  website  which  is  easy  to   navigate  and  feels  intuitive  to   today’s  independent  travellers  who   want  quick,  reliable  and  ef3icient   group  holiday  bookings  online.       The  product;  a  competitive  online  travel  agency  targeted  at  group   booking  with  an  integrated  as  the  group  payment  mechanic.   Value Discipline Strategy
  9. 9. 9 Product Development Timeline Pre-­‐launch  development:   •  Extensive  market   research   *  Mechanic  design  &  tesEng   *  Alpha  &  beta  builds       FY1     One  product,  one   campaign  :  sun     Final  version  build               FY2   Two  markeEng   campaigns  –  ski   and  sun          
  10. 10. 10 The Mechanics Mechanic  Structure:  Modular  architectural  approach  –  allows  diversi3ication  into  other   industries  for  group  payments  
  11. 11. 11 The Operations Small   customer   service  team   handle  account  /   payment  issues   Analysts   site  analy;cs   macro  trends   Sales  /   markeAng   promo;on   customer   engagement   3rd  party   relaAonships   tour  operators   payment   gateway   SMS  gateway  
  12. 12. 12 The Branding / website
  13. 13. 13 The Branding / website Mobile  option   Must be: •  Fast   •  Multi-­‐browser   •  Clear  on  price  &   charges     Must not: •  Show  errors   •  Confuse  the  user   •  Vary  layout  on   different  pages  
  14. 14. 14 The Marketing Plan Ø  Primarily  digital  but  with  outdoor,  experiential  and  traditional  PR  components     Ø  Precise  market  focus  on  a  single  market:  18-­‐25  year  old  group  holidays  (school   leavers,  uni  friends)     Ø   Efforts  will  be  concentrated  on  London  and  other  big  university  towns   Ø  Core  messaging  is  built  around  sharing  experiences  and  making  the  most  of   being  young.     Ø  Heavy  focus  on  retention  and  reactivation  in  FY2  
  15. 15. 15
  16. 16. 16
  17. 17. 17 Sales Goals & Expected Revenue Sales Goals: Ø  15 group sales a month & increase to 60/month in 1st year. Ø  15% to 18% margin in the first 6 months to increase to 20% later in the year. Ø  Double the sales during the peak period in the year. i.e. April till August. Revenue Streams: Ø  Direct Sales on the website and through inbound/outbound calls. Ø  Advertising on the website. Ø  Commissions From airlines, hotels, car rentals etc. Average  sale   value/person 30  Sales 45  Sales 60  Sales £150 £4,500 £6,750 £9,000 £200 £6,000 £9,000 £12,000 £250 £7,500 £11,250 £15,000 *  The  average  sale  value  was  derived  from  the  primary  research  with  travel  agents  considering  DomesEc  and  InternaEonal  Eckets  
  18. 18. 18
  19. 19. 19 Finances / Budget Ø  Startup  costs:  £40K   Ø  Monthly  cost:  £85K   Ø  Balance  at  release  of  MVP:  (£450K)   Ø  Projected  monthly  revenue  Y1:  £2750     Ø  Estimated  break-­‐even  (monthly):  Late  FY  3   Ø  Estimated  break-­‐even  (cumulative):  Late  FY  4  
  20. 20. 20 P&L Forecast
  21. 21. 21 The Considerations? Ø  Group  payment  feature  easily  replicated  by  existing   players  in  this  market   Ø  Need  to  integrate  with  enough  tour  operators  to  make   it  viable   Ø  Large  numbers  of  regulations  to  protect  consumers   Ø  Entering  a  well-­‐established  market   Ø  Delayed  payments  and  multi-­‐currency  transactions   could  lead  to  losses   For  details  of  PEST  and  SWOT  analyses  please  refer  to  the  relevant  appendix  
  22. 22. 22 Some possibilities…   •  Schedule  Payments  /  Installments   •  Patenting  /  Renting  the  patent   •  Expansion  into  International  markets   •  Additional  services  (theatre  tickets,  gifts  etc.)   •  Sales  to  clients  in  industries  of  the  above   •  Advertising  on  the  site   •  Group  promotions  and  exclusives   •  A  group  travel  blog  with  recommendations  for  groups   The Future
  23. 23. 23 FOR more Information, please view our appendices deck on slideshare. if you have any questions, Come and join the discussion on the squared online forum.

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